Tunisia: Market for Calendars And Trade Advertising Material 2024

Market Size for Calendars And Trade Advertising Material in Tunisia

In 2022, the Tunisian market for calendars and trade advertising material decreased by -2.5% to $X, falling for the third consecutive year after two years of growth. Overall, consumption continues to indicate a perceptible contraction. The growth pace was the most rapid in 2019 with an increase of 9.3% against the previous year. Calendars and trade advertising material consumption peaked at $X in 2012; however, from 2013 to 2022, consumption stood at a somewhat lower figure.

Production of Calendars And Trade Advertising Material in Tunisia

In value terms, calendars and trade advertising material production shrank modestly to $X in 2022 estimated in export price. Over the period under review, production showed a noticeable downturn. The pace of growth appeared the most rapid in 2019 when the production volume increased by 11% against the previous year. Over the period under review, production reached the peak level at $X in 2012; however, from 2013 to 2022, production failed to regain momentum.

Exports of Calendars And Trade Advertising Material

Exports from Tunisia

Calendars and trade advertising material exports from Tunisia shrank to X tons in 2022, with a decrease of -6.5% against 2021. In general, exports, however, recorded a measured expansion. The most prominent rate of growth was recorded in 2021 with an increase of 132%. As a result, the exports reached the peak of X tons, and then contracted in the following year.

In value terms, calendars and trade advertising material exports soared to $X in 2022. Overall, exports, however, enjoyed perceptible growth. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

Exports by Country

France (X tons) was the main destination for calendars and trade advertising material exports from Tunisia, accounting for a 55% share of total exports. Moreover, calendars and trade advertising material exports to France exceeded the volume sent to the second major destination, Italy (X tons), fivefold. Algeria (X tons) ranked third in terms of total exports with a 1.7% share.

From 2012 to 2022, the average annual growth rate of volume to France was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: Italy (+62.3% per year) and Algeria (+15.5% per year).

In value terms, France ($X) remains the key foreign market for calendars and trade advertising material exports from Tunisia, comprising 54% of total exports. The second position in the ranking was taken by Italy ($X), with an 8.8% share of total exports. It was followed by Algeria, with a 3.7% share.

From 2012 to 2022, the average annual rate of growth in terms of value to France amounted to +3.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Italy (+47.1% per year) and Algeria (+19.9% per year).

Export Prices by Country

The average export price for calendars and trade advertising material stood at $X per ton in 2022, increasing by 67% against the previous year. Overall, the export price continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2020 when the average export price increased by 86%. As a result, the export price attained the peak level of $X per ton. From 2021 to 2022, the average export prices remained at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Algeria ($X per ton), while the average price for exports to Senegal ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Libya (+6.7%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Calendars And Trade Advertising Material

Imports into Tunisia

In 2022, after two years of growth, there was significant decline in supplies from abroad of calendars and trade advertising material, when their volume decreased by -10.3% to X tons. Overall, imports recorded a abrupt shrinkage. The growth pace was the most rapid in 2016 when imports increased by 47%. As a result, imports attained the peak of X tons. From 2017 to 2022, the growth of imports remained at a lower figure.

In value terms, calendars and trade advertising material imports reduced remarkably to $X in 2022. Over the period under review, imports showed a noticeable setback. The most prominent rate of growth was recorded in 2020 when imports increased by 67% against the previous year. As a result, imports attained the peak of $X. From 2021 to 2022, the growth of imports remained at a lower figure.

Imports by Country

Italy (X tons), China (X tons) and France (X tons) were the main suppliers of calendars and trade advertising material imports to Tunisia, together accounting for 68% of total imports. Romania, Spain, Turkey, Poland, Germany, the United Arab Emirates and Finland lagged somewhat behind, together comprising a further 29%.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Romania (with a CAGR of +59.6%), while imports for the other leaders experienced more modest paces of growth.

In value terms, France ($X), Italy ($X) and China ($X) appeared to be the largest calendars and trade advertising material suppliers to Tunisia, together comprising 73% of total imports. Spain, Germany, Turkey, Poland, Romania, the United Arab Emirates and Finland lagged somewhat behind, together comprising a further 9.9%.

Poland, with a CAGR of +13.4%, saw the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average import price for calendars and trade advertising material amounted to $X per ton, dropping by -14.9% against the previous year. Overall, the import price, however, enjoyed noticeable growth. The most prominent rate of growth was recorded in 2020 when the average import price increased by 55%. As a result, import price reached the peak level of $X per ton. From 2021 to 2022, the average import prices remained at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was France ($X per ton), while the price for Romania ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+19.8%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform