Tunisia: Microwave Oven Market 2025

Microwave Oven Market Size in Tunisia

The Tunisian microwave oven market shrank modestly to $X in 2022, falling by -3.3% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption, however, continues to indicate a noticeable shrinkage. Microwave oven consumption peaked at $X in 2014; however, from 2015 to 2022, consumption failed to regain momentum.

Microwave Oven Exports

Exports from Tunisia

In 2022, exports of microwave ovens from Tunisia fell notably to X units, dropping by -87.2% compared with 2021. Overall, exports recorded a abrupt decline. The most prominent rate of growth was recorded in 2021 when exports increased by 3,033%. The exports peaked at X units in 2015; however, from 2016 to 2022, the exports failed to regain momentum.

In value terms, microwave oven exports contracted rapidly to $X in 2022. In general, exports faced a deep downturn. The most prominent rate of growth was recorded in 2021 with an increase of 1,772% against the previous year. The exports peaked at $X in 2012; however, from 2013 to 2022, the exports remained at a lower figure.

Exports by Country

Ukraine (X units) was the main destination for microwave oven exports from Tunisia, accounting for a 83% share of total exports. Moreover, microwave oven exports to Ukraine exceeded the volume sent to the second major destination, Egypt (X units), fivefold.

From 2012 to 2022, the average annual growth rate of volume to Ukraine was relatively modest.

In value terms, Ukraine ($X) emerged as the key foreign market for microwave ovens exports from Tunisia, comprising 94% of total exports. The second position in the ranking was held by Egypt ($X), with a 6.1% share of total exports.

From 2012 to 2022, the average annual rate of growth in terms of value to Ukraine was relatively modest.

Export Prices by Country

The average microwave oven export price stood at $X per unit in 2022, increasing by 313% against the previous year. In general, the export price recorded a relatively flat trend pattern. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Ukraine ($X per unit), while the average price for exports to Egypt amounted to $X per unit.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Egypt (+2.8%).

Microwave Oven Imports

Imports into Tunisia

In 2022, microwave oven imports into Tunisia expanded remarkably to X units, increasing by 5.6% against the previous year. Over the period under review, imports, however, recorded a mild curtailment. The pace of growth appeared the most rapid in 2018 with an increase of 51%. Over the period under review, imports reached the maximum at X units in 2014; however, from 2015 to 2022, imports remained at a lower figure.

In value terms, microwave oven imports contracted to $X in 2022. Overall, imports, however, saw a noticeable slump. The growth pace was the most rapid in 2018 with an increase of 66% against the previous year. Over the period under review, imports attained the maximum at $X in 2014; however, from 2015 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, China (X units) constituted the largest supplier of microwave oven to Tunisia, with a 69% share of total imports. It was followed by Italy (X units), with a 1.7% share of total imports.

From 2012 to 2022, the average annual rate of growth in terms of volume from China stood at -2.6%.

In value terms, China ($X) constituted the largest supplier of microwave ovens to Tunisia, comprising 66% of total imports. The second position in the ranking was taken by Italy ($X), with an 8.1% share of total imports.

From 2012 to 2022, the average annual rate of growth in terms of value from China stood at -2.3%.

Import Prices by Country

In 2022, the average microwave oven import price amounted to $X per unit, dropping by -15.1% against the previous year. In general, the import price showed a pronounced contraction. The most prominent rate of growth was recorded in 2015 when the average import price increased by 37%. The import price peaked at $X per unit in 2016; however, from 2017 to 2022, import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Italy ($X per unit), while the price for China stood at $X per unit.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+0.3%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform