Tunisia: Sunglasses Market 2024

Sunglasses Market Size in Tunisia

The Tunisian sunglasses market expanded modestly to $X in 2022, growing by 1.6% against the previous year. The market value increased at an average annual rate of +2.3% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, consumption attained the peak level of $X. From 2021 to 2022, the growth of the market remained at a lower figure.

Sunglasses Production in Tunisia

In value terms, sunglasses production totaled $X in 2022 estimated in export price. The total output value increased at an average annual rate of +2.3% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2020 with an increase of 41% against the previous year. As a result, production reached the peak level of $X. From 2021 to 2022, production growth failed to regain momentum.

Sunglasses Exports

Exports from Tunisia

In 2022, approx. X units of sunglasses were exported from Tunisia; growing by 5.7% compared with the previous year. Overall, exports, however, saw a deep contraction. The pace of growth appeared the most rapid in 2014 when exports increased by 83%. As a result, the exports reached the peak of X units. From 2015 to 2022, the growth of the exports remained at a lower figure.

In value terms, sunglasses exports surged to $X in 2022. In general, exports, however, recorded a deep downturn. The pace of growth was the most pronounced in 2014 when exports increased by 52% against the previous year. As a result, the exports attained the peak of $X. From 2015 to 2022, the growth of the exports remained at a somewhat lower figure.

Exports by Country

Germany (X units), the UK (X units) and Brazil (X units) were the main destinations of sunglasses exports from Tunisia, together accounting for 68% of total exports. Libya, France, Australia, Canada, Austria, the Czech Republic, Poland, Spain and the United States lagged somewhat behind, together comprising a further 22%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Libya (with a CAGR of +71.5%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for sunglasses exported from Tunisia were Germany ($X), the UK ($X) and Libya ($X), together accounting for 59% of total exports.

Libya, with a CAGR of +73.2%, recorded the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average sunglasses export price amounted to $X per unit, increasing by 9.1% against the previous year. In general, the export price enjoyed a strong increase. The growth pace was the most rapid in 2016 an increase of 128%. The export price peaked at $X per unit in 2019; however, from 2020 to 2022, the export prices failed to regain momentum.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was France ($X per unit), while the average price for exports to Australia ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to France (+18.6%), while the prices for the other major destinations experienced more modest paces of growth.

Sunglasses Imports

Imports into Tunisia

In 2022, after two years of growth, there was significant decline in purchases abroad of sunglasses, when their volume decreased by -35.6% to X units. In general, imports, however, saw prominent growth. The pace of growth appeared the most rapid in 2021 when imports increased by 91% against the previous year. As a result, imports reached the peak of X units, and then declined rapidly in the following year.

In value terms, sunglasses imports dropped to $X in 2022. Overall, total imports indicated a noticeable increase from 2012 to 2022: its value increased at an average annual rate of +4.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +62.5% against 2019 indices. The pace of growth appeared the most rapid in 2020 with an increase of 38% against the previous year. Over the period under review, imports hit record highs at $X in 2021, and then shrank in the following year.

Imports by Country

In 2022, Italy (X units) constituted the largest supplier of sunglasses to Tunisia, with a 66% share of total imports. Moreover, sunglasses imports from Italy exceeded the figures recorded by the second-largest supplier, China (X units), fourfold. The third position in this ranking was taken by Turkey (X units), with a 4.5% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from Italy stood at +11.8%. The remaining supplying countries recorded the following average annual rates of imports growth: China (-6.0% per year) and Turkey (+63.3% per year).

In value terms, Italy ($X) constituted the largest supplier of sunglasses to Tunisia, comprising 77% of total imports. The second position in the ranking was taken by China ($X), with a 5.8% share of total imports. It was followed by France, with a 2.4% share.

From 2012 to 2022, the average annual growth rate of value from Italy totaled +7.4%. The remaining supplying countries recorded the following average annual rates of imports growth: China (-10.7% per year) and France (+0.9% per year).

Import Prices by Country

In 2022, the average sunglasses import price amounted to $X per unit, surging by 35% against the previous year. Overall, the import price, however, showed a mild descent. Over the period under review, average import prices reached the maximum at $X per unit in 2014; however, from 2015 to 2022, import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Italy ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Portugal (+1.9%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform