Tunisia: Umbrella Market 2025

Umbrella Market Size in Tunisia

The Tunisian umbrella market skyrocketed to $X in 2022, rising by 200% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption, however, recorded a abrupt contraction. Over the period under review, the market reached the maximum level at $X in 2012; however, from 2013 to 2022, consumption failed to regain momentum.

Umbrella Exports

Exports from Tunisia

In 2022, umbrella exports from Tunisia shrank to X units, which is down by -12.8% on the previous year's figure. Over the period under review, exports saw a deep slump. The growth pace was the most rapid in 2018 when exports increased by 355%. Over the period under review, the exports reached the peak figure at X units in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

In value terms, umbrella exports dropped to $X in 2022. Overall, exports continue to indicate a deep slump. The pace of growth was the most pronounced in 2014 when exports increased by 104% against the previous year. As a result, the exports reached the peak of $X. From 2015 to 2022, the growth of the exports remained at a somewhat lower figure.

Exports by Country

Morocco (X units) was the main destination for umbrella exports from Tunisia, accounting for a 69% share of total exports. Moreover, umbrella exports to Morocco exceeded the volume sent to the second major destination, Italy (X units), fivefold. Saudi Arabia (X units) ranked third in terms of total exports with an 11% share.

From 2012 to 2022, the average annual growth rate of volume to Morocco amounted to +53.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Italy (-6.3% per year) and Saudi Arabia (-10.4% per year).

In value terms, Morocco ($X) emerged as the key foreign market for umbrellas exports from Tunisia, comprising 45% of total exports. The second position in the ranking was held by Saudi Arabia ($X), with a 19% share of total exports. It was followed by France, with a 5% share.

From 2012 to 2022, the average annual growth rate of value to Morocco totaled +50.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Saudi Arabia (+7.6% per year) and France (+1.8% per year).

Export Prices by Country

The average umbrella export price stood at $X per unit in 2022, approximately mirroring the previous year. In general, the export price recorded pronounced growth. The pace of growth appeared the most rapid in 2017 when the average export price increased by 180%. As a result, the export price reached the peak level of $X per unit. From 2018 to 2022, the average export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was France ($X per unit), while the average price for exports to Italy ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Saudi Arabia (+20.1%), while the prices for the other major destinations experienced more modest paces of growth.

Umbrella Imports

Imports into Tunisia

In 2022, approx. X units of umbrellas were imported into Tunisia; rising by 144% on the previous year's figure. Over the period under review, imports, however, continue to indicate a deep setback. Over the period under review, imports attained the peak figure at X units in 2012; however, from 2013 to 2022, imports remained at a lower figure.

In value terms, umbrella imports surged to $X in 2022. Overall, imports, however, showed a slight reduction. Imports peaked at $X in 2020; however, from 2021 to 2022, imports failed to regain momentum.

Imports by Country

In 2022, China (X units) constituted the largest supplier of umbrella to Tunisia, with a 90% share of total imports. Moreover, umbrella imports from China exceeded the figures recorded by the second-largest supplier, the United States (X units), more than tenfold.

From 2012 to 2022, the average annual rate of growth in terms of volume from China totaled -16.9%.

In value terms, China ($X) and the United States ($X) appeared to be the largest umbrella suppliers to Tunisia.

The United States, with a CAGR of +40.6%, saw the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review.

Import Prices by Country

In 2022, the average umbrella import price amounted to $X per unit, with a decrease of -30% against the previous year. Over the period under review, the import price, however, recorded a buoyant expansion. The most prominent rate of growth was recorded in 2018 when the average import price increased by 91% against the previous year. Over the period under review, average import prices hit record highs at $X per unit in 2021, and then dropped notably in the following year.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the United States ($X per unit), while the price for China stood at $X per unit.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+14.2%).

Source: IndexBox Platform