Turkey: Market for Beauty, Make-Up And Skin Care Preparations 2025

Market Size for Beauty, Make-Up And Skin Care Preparations in Turkey

The Turkish market for beauty, make-up and skin care preparations shrank to $X in 2022, reducing by -11.9% against the previous year. Overall, consumption, however, enjoyed a prominent increase. As a result, consumption attained the peak level of $X. From 2020 to 2022, the growth of the market remained at a somewhat lower figure.

Production of Beauty, Make-Up And Skin Care Preparations in Turkey

In value terms, production of beauty, make-up and skin care preparations fell to $X in 2022 estimated in export price. Overall, production, however, enjoyed a strong increase. The most prominent rate of growth was recorded in 2019 when the production volume increased by 128%. As a result, production reached the peak level of $X. From 2020 to 2022, production of growth remained at a somewhat lower figure.

Exports of Beauty, Make-Up And Skin Care Preparations

Exports from Turkey

For the third consecutive year, Turkey recorded growth in overseas shipments of beauty, make-up and skin care preparations, which increased by 3.5% to X tons in 2022. Overall, exports posted a strong increase. The most prominent rate of growth was recorded in 2020 with an increase of 25%. The exports peaked in 2022 and are likely to see gradual growth in years to come.

In value terms, exports of beauty, make-up and skin care preparations expanded markedly to $X in 2022. Over the period under review, exports posted a prominent expansion. The pace of growth was the most pronounced in 2017 with an increase of 33% against the previous year. Over the period under review, the exports of hit record highs in 2022 and are expected to retain growth in years to come.

Exports by Country

The United States (X tons), the Netherlands (X tons) and the United Arab Emirates (X tons) were the main destinations of exports of beauty, make-up and skin care preparations from Turkey, with a combined 32% share of total exports. Iran, Iraq, Azerbaijan, Russia, the UK, Libya, Cyprus, Germany, Romania and Mexico lagged somewhat behind, together accounting for a further 32%.

From 2012 to 2022, the biggest increases were recorded for Mexico (with a CAGR of +124.7%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for beauty, make-up and skin care preparations exported from Turkey were the United States ($X), the Netherlands ($X) and the United Arab Emirates ($X), with a combined 27% share of total exports. Iraq, Russia, Iran, Azerbaijan, the UK, Cyprus, Mexico, Germany, Libya and Romania lagged somewhat behind, together comprising a further 32%.

Mexico, with a CAGR of +118.8%, recorded the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average export price for beauty, make-up and skin care preparations stood at $X per ton in 2022, with an increase of 9.3% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +2.6%. The growth pace was the most rapid in 2019 when the average export price increased by 14% against the previous year. Over the period under review, the average export prices reached the maximum in 2022 and is likely to see steady growth in the near future.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was Mexico ($X per ton), while the average price for exports to Iran ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Iraq (+6.9%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Beauty, Make-Up And Skin Care Preparations

Imports into Turkey

After three years of decline, overseas purchases of beauty, make-up and skin care preparations increased by 16% to X tons in 2022. The total import volume increased at an average annual rate of +4.4% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, imports of hit record highs at X tons in 2018; however, from 2019 to 2022, imports failed to regain momentum.

In value terms, imports of beauty, make-up and skin care preparations surged to $X in 2022. Overall, total imports indicated a prominent expansion from 2012 to 2022: its value increased at an average annual rate of +6.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +48.8% against 2020 indices. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

France (X tons), Poland (X tons) and Germany (X tons) were the main suppliers of imports of beauty, make-up and skin care preparations to Turkey, with a combined 58% share of total imports. Spain, Italy, South Korea, Greece, China, the United States, the UK, Ireland and South Africa lagged somewhat behind, together comprising a further 34%.

From 2012 to 2022, the biggest increases were recorded for South Korea (with a CAGR of +33.7%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, France ($X) constituted the largest supplier of beauty, make-up and skin care preparations to Turkey, comprising 30% of total imports. The second position in the ranking was taken by South Korea ($X), with an 11% share of total imports. It was followed by the United States, with a 7.8% share.

From 2012 to 2022, the average annual growth rate of value from France stood at +9.9%. The remaining supplying countries recorded the following average annual rates of imports growth: South Korea (+38.2% per year) and the United States (+3.3% per year).

Import Prices by Country

The average import price for beauty, make-up and skin care preparations stood at $X per ton in 2022, increasing by 9.7% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +2.2%. The growth pace was the most rapid in 2021 when the average import price increased by 24%. The import price peaked in 2022 and is likely to see gradual growth in the near future.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the United States ($X per ton), while the price for South Africa ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+6.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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