Turkey: Electric Water Heater Market 2025

Electric Water Heater Market Size in Turkey

The Turkish electric water heater market reduced modestly to $X in 2022, dropping by -4.2% against the previous year. Over the period under review, consumption, however, enjoyed a prominent expansion. Over the period under review, the market hit record highs at $X in 2019; however, from 2020 to 2022, consumption failed to regain momentum.

Electric Water Heater Production in Turkey

In value terms, electric water heater production fell to $X in 2022 estimated in export price. In general, production, however, enjoyed a remarkable increase. The most prominent rate of growth was recorded in 2017 when the production volume increased by 66%. Electric water heater production peaked at $X in 2019; however, from 2020 to 2022, production remained at a lower figure.

Electric Water Heater Exports

Exports from Turkey

In 2022, the amount of electric water heaters and immersion heaters exported from Turkey stood at X units, with an increase of 9.9% against 2021. In general, exports saw a perceptible expansion. The pace of growth was the most pronounced in 2018 when exports increased by 108% against the previous year. Over the period under review, the exports reached the peak figure in 2022 and are expected to retain growth in the immediate term.

In value terms, electric water heater exports soared to $X in 2022. Overall, exports showed a strong expansion. The most prominent rate of growth was recorded in 2021 when exports increased by 34% against the previous year. Over the period under review, the exports attained the maximum in 2022 and are likely to see steady growth in years to come.

Exports by Country

Iraq (X units), Turkmenistan (X units) and Georgia (X units) were the main destinations of electric water heater exports from Turkey, together accounting for 24% of total exports. Serbia, Romania, Kazakhstan, Croatia, Cyprus, Azerbaijan, Moldova, Germany, Jordan and Bosnia and Herzegovina lagged somewhat behind, together comprising a further 40%.

From 2012 to 2022, the biggest increases were recorded for Bosnia and Herzegovina (with a CAGR of +84.8%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Germany ($X) remains the key foreign market for electric water heaters and immersion heaters exports from Turkey, comprising 14% of total exports. The second position in the ranking was taken by Turkmenistan ($X), with a 6.3% share of total exports. It was followed by Croatia, with a 5.8% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Germany totaled +6.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Turkmenistan (+14.3% per year) and Croatia (+52.0% per year).

Export Prices by Country

In 2022, the average electric water heater export price amounted to $X per unit, with an increase of 14% against the previous year. Overall, the export price showed a mild increase. The growth pace was the most rapid in 2016 when the average export price increased by 50%. As a result, the export price attained the peak level of $X per unit. From 2017 to 2022, the average export prices remained at a lower figure.

There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was Germany ($X per unit), while the average price for exports to Jordan ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Bosnia and Herzegovina (+9.7%), while the prices for the other major destinations experienced more modest paces of growth.

Electric Water Heater Imports

Imports into Turkey

For the third consecutive year, Turkey recorded growth in supplies from abroad of electric water heaters and immersion heaters, which increased by 7.5% to X units in 2022. Over the period under review, imports saw resilient growth. The most prominent rate of growth was recorded in 2015 when imports increased by 363%. Over the period under review, imports hit record highs in 2022 and are expected to retain growth in the immediate term.

In value terms, electric water heater imports expanded slightly to $X in 2022. In general, imports showed a pronounced increase. The growth pace was the most rapid in 2015 when imports increased by 242%. Imports peaked in 2022 and are likely to see steady growth in the immediate term.

Imports by Country

In 2022, China (X units) constituted the largest electric water heater supplier to Turkey, with a 68% share of total imports. Moreover, electric water heater imports from China exceeded the figures recorded by the second-largest supplier, Poland (X units), fourfold. Malaysia (X units) ranked third in terms of total imports with an 11% share.

From 2012 to 2022, the average annual growth rate of volume from China totaled +16.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Poland (+74.3% per year) and Malaysia (+194.6% per year).

In value terms, China ($X) constituted the largest supplier of electric water heaters and immersion heaters to Turkey, comprising 60% of total imports. The second position in the ranking was held by Poland ($X), with a 12% share of total imports. It was followed by Malaysia, with a 4.2% share.

From 2012 to 2022, the average annual growth rate of value from China stood at +7.5%. The remaining supplying countries recorded the following average annual rates of imports growth: Poland (+78.8% per year) and Malaysia (+111.5% per year).

Import Prices by Country

In 2022, the average electric water heater import price amounted to $X per unit, falling by -2.3% against the previous year. Overall, the import price recorded a abrupt downturn. The pace of growth was the most pronounced in 2016 an increase of 29%. The import price peaked at $X per unit in 2014; however, from 2015 to 2022, import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Germany ($X per unit), while the price for Malaysia ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Italy (+7.3%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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