Turkey: Hair Spray Market 2024

Hair Spray Market Size in Turkey

The Turkish hair spray market contracted rapidly to $X in 2022, declining by -32.6% against the previous year. Overall, consumption, however, recorded a buoyant expansion. Hair spray consumption peaked at $X in 2019; however, from 2020 to 2022, consumption remained at a lower figure.

Hair Spray Production in Turkey

In value terms, hair spray production dropped to $X in 2022 estimated in export price. Over the period under review, production, however, continues to indicate prominent growth. The pace of growth appeared the most rapid in 2017 with an increase of 80%. Over the period under review, production hit record highs at $X in 2019; however, from 2020 to 2022, production remained at a lower figure.

Hair Spray Exports

Exports from Turkey

In 2022, overseas shipments of hair sprays increased by 90% to X tons, rising for the second consecutive year after two years of decline. Over the period under review, exports enjoyed a remarkable increase. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

In value terms, hair spray exports surged to $X in 2022. In general, exports continue to indicate a resilient expansion. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

The United States (X tons) was the main destination for hair spray exports from Turkey, with a 48% share of total exports. Moreover, hair spray exports to the United States exceeded the volume sent to the second major destination, the Netherlands (X tons), ninefold. Russia (X tons) ranked third in terms of total exports with a 5% share.

From 2012 to 2022, the average annual growth rate of volume to the United States amounted to +48.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: the Netherlands (-2.6% per year) and Russia (+25.9% per year).

In value terms, the United States ($X) emerged as the key foreign market for hair sprays exports from Turkey, comprising 37% of total exports. The second position in the ranking was taken by Russia ($X), with a 6% share of total exports. It was followed by Iran, with a 4.6% share.

From 2012 to 2022, the average annual rate of growth in terms of value to the United States stood at +47.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Russia (+30.5% per year) and Iran (+15.7% per year).

Export Prices by Country

In 2022, the average hair spray export price amounted to $X per ton, with an increase of 4.8% against the previous year. In general, the export price saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when the average export price increased by 14% against the previous year. As a result, the export price attained the peak level of $X per ton. From 2019 to 2022, the average export prices failed to regain momentum.

There were significant differences in the average prices for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was Lithuania ($X per ton), while the average price for exports to the United States ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Lithuania (+7.0%), while the prices for the other major destinations experienced more modest paces of growth.

Hair Spray Imports

Imports into Turkey

In 2022, overseas purchases of hair sprays increased by 44% to X tons for the first time since 2018, thus ending a three-year declining trend. In general, total imports indicated perceptible growth from 2012 to 2022: its volume increased at an average annual rate of +3.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, imports attained the peak figure at X tons in 2018; however, from 2019 to 2022, imports failed to regain momentum.

In value terms, hair spray imports soared to $X in 2022. Over the period under review, total imports indicated noticeable growth from 2012 to 2022: its value increased at an average annual rate of +2.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Imports peaked at $X in 2018; however, from 2019 to 2022, imports failed to regain momentum.

Imports by Country

Germany (X tons), Hungary (X tons) and France (X tons) were the main suppliers of hair spray imports to Turkey, with a combined 89% share of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Hungary (with a CAGR of +29.1%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest hair spray suppliers to Turkey were Hungary ($X), Germany ($X) and France ($X), with a combined 91% share of total imports.

In terms of the main suppliers, Hungary, with a CAGR of +31.7%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average hair spray import price amounted to $X per ton, picking up by 20% against the previous year. In general, the import price, however, showed a relatively flat trend pattern. Over the period under review, average import prices hit record highs at $X per ton in 2013; however, from 2014 to 2022, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Hungary ($X per ton), while the price for the Netherlands ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Hungary (+2.0%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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