Turkey: Tissue Paper Market 2025

Tissue Paper Market Size in Turkey

The Turkish tissue paper market skyrocketed to $X in 2022, picking up by 179% against the previous year. Overall, consumption posted mild growth. Over the period under review, the market hit record highs at $X in 2020; however, from 2021 to 2022, consumption failed to regain momentum.

Tissue Paper Production in Turkey

In value terms, tissue paper production shrank modestly to $X in 2022 estimated in export price. Overall, production recorded a strong increase. The most prominent rate of growth was recorded in 2014 with an increase of 205% against the previous year. Over the period under review, production reached the peak level at $X in 2018; however, from 2019 to 2022, production remained at a lower figure.

Tissue Paper Exports

Exports from Turkey

In 2022, overseas shipments of toilet or facial tissue stock, towel and similar paper increased by 19% to X tons, rising for the second year in a row after three years of decline. In general, exports recorded a strong increase. The most prominent rate of growth was recorded in 2016 with an increase of 58%. Over the period under review, the exports reached the maximum in 2022 and are expected to retain growth in the near future.

In value terms, tissue paper exports soared to $X in 2022. Overall, exports saw a remarkable increase. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

Exports by Country

The UK (X tons), Israel (X tons) and Iraq (X tons) were the main destinations of tissue paper exports from Turkey, together accounting for 55% of total exports.

From 2012 to 2022, the biggest increases were recorded for Iraq (with a CAGR of +63.0%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for tissue paper exported from Turkey were the UK ($X), Israel ($X) and Iraq ($X), together comprising 54% of total exports.

In terms of the main countries of destination, Iraq, with a CAGR of +60.9%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average tissue paper export price stood at $X per ton in 2022, jumping by 49% against the previous year. Over the last decade, it increased at an average annual rate of +3.0%. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

Average prices varied somewhat for the major external markets. In 2022, amid the top suppliers, the countries with the highest prices were Romania ($X per ton) and Georgia ($X per ton), while the average price for exports to Morocco ($X per ton) and Israel ($X per ton) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Ireland (+4.0%), while the prices for the other major destinations experienced more modest paces of growth.

Tissue Paper Imports

Imports into Turkey

After two years of growth, purchases abroad of toilet or facial tissue stock, towel and similar paper decreased by -25.4% to X tons in 2022. Over the period under review, imports continue to indicate a abrupt setback. The most prominent rate of growth was recorded in 2020 with an increase of 126% against the previous year. Imports peaked at X tons in 2014; however, from 2015 to 2022, imports stood at a somewhat lower figure.

In value terms, tissue paper imports stood at $X in 2022. Overall, imports saw a pronounced shrinkage. The most prominent rate of growth was recorded in 2020 with an increase of 68%. Over the period under review, imports hit record highs at $X in 2014; however, from 2015 to 2022, imports remained at a lower figure.

Imports by Country

Germany (X tons), Italy (X tons) and the United States (X tons) were the main suppliers of tissue paper imports to Turkey, with a combined 70% share of total imports. Sweden, the Netherlands, Canada, Spain, China, Greece, Belgium and Romania lagged somewhat behind, together comprising a further 27%.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by the Netherlands (with a CAGR of +114.2%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Germany ($X) constituted the largest supplier of toilet or facial tissue stock, towel and similar paper to Turkey, comprising 46% of total imports. The second position in the ranking was taken by Italy ($X), with a 21% share of total imports. It was followed by Spain, with an 8.1% share.

From 2012 to 2022, the average annual growth rate of value from Germany stood at +18.5%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (+17.6% per year) and Spain (+8.2% per year).

Import Prices by Country

In 2022, the average tissue paper import price amounted to $X per ton, picking up by 42% against the previous year. In general, import price indicated noticeable growth from 2012 to 2022: its price increased at an average annual rate of +2.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, tissue paper import price increased by +63.3% against 2020 indices. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Spain ($X per ton), while the price for Canada ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Iran (+33.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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