Turkey: Paper Hand Towels Market 2025

Paper Hand Towels Market Size in Turkey

In 2022, the Turkish paper hand towels market increased by X% to $X for the first time since 2019, thus ending a two-year declining trend. Overall, consumption continues to indicate a resilient expansion. Paper hand towels consumption peaked at $X in 2019; however, from 2020 to 2022, consumption stood at a somewhat lower figure.

Paper Hand Towels Production in Turkey

In value terms, paper hand towels production fell to $X in 2022 estimated in export price. Overall, production posted a significant increase. The pace of growth was the most pronounced in 2018 when the production volume increased by X% against the previous year. Over the period under review, production hit record highs at $X in 2019; however, from 2020 to 2022, production stood at a somewhat lower figure.

Paper Hand Towels Exports

Exports from Turkey

In 2022, shipments abroad of paper hand towels decreased by X% to X tons, falling for the second year in a row after four years of growth. In general, total exports indicated a strong increase from 2012 to 2022: its volume increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports decreased by X% against 2020 indices. The pace of growth was the most pronounced in 2020 with an increase of X% against the previous year. As a result, the exports reached the peak of X tons. From 2021 to 2022, the growth of the exports remained at a lower figure.

In value terms, paper hand towels exports expanded significantly to $X in 2022. Over the period under review, exports, however, saw a strong increase. The most prominent rate of growth was recorded in 2018 with an increase of X% against the previous year. The exports peaked in 2022 and are likely to see steady growth in years to come.

Exports by Country

Israel (X tons) was the main destination for paper hand towels exports from Turkey, with a X% share of total exports. Moreover, paper hand towels exports to Israel exceeded the volume sent to the second major destination, Morocco (X tons), twofold. Bulgaria (X tons) ranked third in terms of total exports with a X% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Israel stood at X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Morocco (X% per year) and Bulgaria (X% per year).

In value terms, Israel ($X) remains the key foreign market for paper hand towels exports from Turkey, comprising X% of total exports. The second position in the ranking was taken by Morocco ($X), with a X% share of total exports. It was followed by Georgia, with a X% share.

From 2012 to 2022, the average annual growth rate of value to Israel totaled X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Morocco (X% per year) and Georgia (X% per year).

Export Prices by Country

The average paper hand towels export price stood at $X per ton in 2022, with an increase of X% against the previous year. Over the period under review, the export price continues to indicate a relatively flat trend pattern. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was Germany ($X per ton), while the average price for exports to Morocco ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Israel (X%), while the prices for the other major destinations experienced more modest paces of growth.

Paper Hand Towels Imports

Imports into Turkey

In 2022, approx. X tons of paper hand towels were imported into Turkey; jumping by X% on 2021 figures. In general, imports saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2020 with an increase of X%. Over the period under review, imports hit record highs at X tons in 2014; however, from 2015 to 2022, imports failed to regain momentum.

In value terms, paper hand towels imports skyrocketed to $X in 2022. Overall, total imports indicated a temperate increase from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2022, Germany (X tons) constituted the largest supplier of paper hand towels to Turkey, accounting for a X% share of total imports. Moreover, paper hand towels imports from Germany exceeded the figures recorded by the second-largest supplier, Canada (X tons), more than tenfold. The UK (X tons) ranked third in terms of total imports with a X% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from Germany totaled X%. The remaining supplying countries recorded the following average annual rates of imports growth: Canada (X% per year) and the UK (X% per year).

In value terms, Germany ($X) constituted the largest supplier of paper hand towels to Turkey, comprising X% of total imports. The second position in the ranking was taken by the UK ($X), with a X% share of total imports. It was followed by France, with a X% share.

From 2012 to 2022, the average annual rate of growth in terms of value from Germany amounted to X%. The remaining supplying countries recorded the following average annual rates of imports growth: the UK (X% per year) and France (X% per year).

Import Prices by Country

The average paper hand towels import price stood at $X per ton in 2022, rising by X% against the previous year. Over the last decade, it increased at an average annual rate of X%. The most prominent rate of growth was recorded in 2017 when the average import price increased by X% against the previous year. The import price peaked in 2022 and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the UK ($X per ton), while the price for Canada ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (X%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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