Turkey: Shaving Preparations Market 2025

Shaving Preparations Market Size in Turkey

The Turkish shaving preparations market dropped rapidly to $X in 2021, which is down by -43.2% against the previous year. Over the period under review, consumption recorded a perceptible slump. Over the period under review, the market hit record highs at $X in 2016; however, from 2017 to 2021, consumption failed to regain momentum.

Shaving Preparations Production in Turkey

In value terms, shaving preparations production reached $X in 2021 estimated in export price. Over the period under review, production, however, showed a abrupt curtailment. The most prominent rate of growth was recorded in 2019 when the production volume increased by 88%. Shaving preparations production peaked at $X in 2012; however, from 2013 to 2021, production stood at a somewhat lower figure.

Shaving Preparations Exports

Exports from Turkey

In 2021, approx. X tons of pre-shave, shaving and after-shave preparations (excluding soap in blocks) were exported from Turkey; growing by 90% compared with 2020 figures. Over the period under review, exports enjoyed prominent growth. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

In value terms, shaving preparations exports skyrocketed to $X in 2021. In general, total exports indicated a mild expansion from 2012 to 2021: its value increased at an average annual rate of +1.2% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

Exports by Country

Russia (X tons) was the main destination for shaving preparations exports from Turkey, accounting for a 33% share of total exports. Moreover, shaving preparations exports to Russia exceeded the volume sent to the second major destination, the United States (X tons), twofold. The third position in this ranking was held by Germany (X tons), with an 8.5% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Russia stood at +8.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+83.4% per year) and Germany (+56.8% per year).

In value terms, Russia ($X) remains the key foreign market for pre-shave, shaving and after-shave preparations (excluding soap in blocks) exports from Turkey, comprising 28% of total exports. The second position in the ranking was taken by the United States ($X), with a 9.5% share of total exports. It was followed by Germany, with a 9.4% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Russia was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+65.0% per year) and Germany (+48.6% per year).

Export Prices by Country

The average shaving preparations export price stood at $X per ton in 2021, declining by -3.6% against the previous year. Overall, the export price recorded a abrupt contraction. The most prominent rate of growth was recorded in 2013 an increase of 1.1% against the previous year. As a result, the export price reached the peak level of $X per ton. From 2014 to 2021, the average export prices failed to regain momentum.

There were significant differences in the average prices for the major foreign markets. In 2021, the country with the highest price was Azerbaijan ($X per ton), while the average price for exports to the United States ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the Netherlands (+1.8%), while the prices for the other major destinations experienced mixed trend patterns.

Shaving Preparations Imports

Imports into Turkey

Shaving preparations imports into Turkey shrank significantly to X tons in 2021, dropping by -66.4% on 2020. Overall, imports saw a deep setback. The pace of growth was the most pronounced in 2017 with an increase of 49%. As a result, imports attained the peak of X tons. From 2018 to 2021, the growth of imports remained at a lower figure.

In value terms, shaving preparations imports shrank sharply to $X in 2021. Over the period under review, imports saw a drastic downturn. The pace of growth appeared the most rapid in 2014 when imports increased by 45%. As a result, imports reached the peak of $X. From 2015 to 2021, the growth of imports failed to regain momentum.

Imports by Country

The UK (X tons), Germany (X tons) and Poland (X tons) were the main suppliers of shaving preparations imports to Turkey, with a combined 85% share of total imports. France and Italy lagged somewhat behind, together accounting for a further 11%.

From 2012 to 2021, the biggest increases were recorded for Italy (with a CAGR of +14.5%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Germany ($X), Poland ($X) and the UK ($X) constituted the largest shaving preparations suppliers to Turkey, together accounting for 71% of total imports. France and Italy lagged somewhat behind, together comprising a further 26%.

Italy, with a CAGR of +9.6%, saw the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced a decline.

Import Prices by Country

The average shaving preparations import price stood at $X per ton in 2021, growing by 16% against the previous year. Overall, the import price, however, saw a slight reduction. The pace of growth appeared the most rapid in 2019 when the average import price increased by 18% against the previous year. The import price peaked at $X per ton in 2014; however, from 2015 to 2021, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was France ($X per ton), while the price for the UK ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by France (-2.1%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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