Turkey: Market for Calendars And Trade Advertising Material 2024

Market Size for Calendars And Trade Advertising Material in Turkey

In 2022, the Turkish market for calendars and trade advertising material decreased by -1% to $X, falling for the second consecutive year after two years of growth. The market value increased at an average annual rate of +2.6% over the period from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Calendars and trade advertising material consumption peaked at $X in 2020; however, from 2021 to 2022, consumption stood at a somewhat lower figure.

Production of Calendars And Trade Advertising Material in Turkey

In value terms, calendars and trade advertising material production amounted to $X in 2022 estimated in export price. Overall, the total production indicated measured growth from 2012 to 2022: its value increased at an average annual rate of +4.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -1.0% against 2020 indices. The pace of growth appeared the most rapid in 2019 when the production volume increased by 46% against the previous year. Over the period under review, production reached the maximum level at $X in 2020; however, from 2021 to 2022, production stood at a somewhat lower figure.

Exports of Calendars And Trade Advertising Material

Exports from Turkey

In 2022, overseas shipments of calendars and trade advertising material increased by 11% to X tons, rising for the seventh consecutive year after two years of decline. In general, exports continue to indicate a buoyant increase. The pace of growth was the most pronounced in 2019 with an increase of 72% against the previous year. Over the period under review, the exports hit record highs in 2022 and are likely to see gradual growth in the near future.

In value terms, calendars and trade advertising material exports rose markedly to $X in 2022. Overall, exports enjoyed a resilient increase. The pace of growth appeared the most rapid in 2019 when exports increased by 147% against the previous year. The exports peaked in 2022 and are expected to retain growth in the near future.

Exports by Country

Germany (X tons), Russia (X tons) and the UK (X tons) were the main destinations of calendars and trade advertising material exports from Turkey, with a combined 39% share of total exports. France, the United States, Iraq, Indonesia, Spain, Israel, Italy, Romania, Bosnia and Herzegovina and the Netherlands lagged somewhat behind, together accounting for a further 35%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Indonesia (with a CAGR of +96.3%), while the other leaders experienced more modest paces of growth.

In value terms, Germany ($X), France ($X) and the UK ($X) constituted the largest markets for calendars and trade advertising material exported from Turkey worldwide, with a combined 38% share of total exports. Russia, Spain, Indonesia, Bosnia and Herzegovina, the United States, Israel, the Netherlands, Italy, Iraq and Romania lagged somewhat behind, together accounting for a further 33%.

Indonesia, with a CAGR of +106.0%, saw the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average export price for calendars and trade advertising material amounted to $X per ton, remaining constant against the previous year. In general, export price indicated notable growth from 2012 to 2022: its price increased at an average annual rate of +3.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, calendars and trade advertising material export price increased by +57.6% against 2018 indices. The most prominent rate of growth was recorded in 2019 when the average export price increased by 44% against the previous year. The export price peaked at $X per ton in 2021, and then fell modestly in the following year.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Spain ($X per ton), while the average price for exports to Iraq ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Bosnia and Herzegovina (+9.7%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Calendars And Trade Advertising Material

Imports into Turkey

In 2022, purchases abroad of calendars and trade advertising material decreased by -9.9% to X tons, falling for the fifth consecutive year after two years of growth. Over the period under review, imports recorded a abrupt downturn. The growth pace was the most rapid in 2017 when imports increased by 17%. Over the period under review, imports reached the maximum at X tons in 2012; however, from 2013 to 2022, imports failed to regain momentum.

In value terms, calendars and trade advertising material imports reduced modestly to $X in 2022. Overall, imports saw a pronounced decrease. The most prominent rate of growth was recorded in 2021 with an increase of 20%. Over the period under review, imports reached the maximum at $X in 2014; however, from 2015 to 2022, imports stood at a somewhat lower figure.

Imports by Country

Poland (X tons), Germany (X tons) and Italy (X tons) were the main suppliers of calendars and trade advertising material imports to Turkey, together accounting for 60% of total imports. China, Hungary, the UK, Mexico, South Korea, France, Spain and Belgium lagged somewhat behind, together comprising a further 26%.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Mexico (with a CAGR of +65.0%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Germany ($X) constituted the largest supplier of calendars and trade advertising material to Turkey, comprising 31% of total imports. The second position in the ranking was held by Italy ($X), with a 13% share of total imports. It was followed by China, with a 9.2% share.

From 2012 to 2022, the average annual growth rate of value from Germany was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (-8.3% per year) and China (-7.1% per year).

Import Prices by Country

In 2022, the average import price for calendars and trade advertising material amounted to $X per ton, rising by 9.7% against the previous year. In general, the import price showed a strong expansion. The pace of growth was the most pronounced in 2021 an increase of 41% against the previous year. The import price peaked in 2022 and is likely to see steady growth in years to come.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Germany ($X per ton), while the price for Poland ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Italy (+13.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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