Turkey: Market for Shampoos, Hair Lacquers And Other Preparations 2024

Market Size for Shampoos, Hair Lacquers And Other Preparations in Turkey

The Turkish market for shampoos, hair lacquers and other preparations dropped dramatically to $X in 2022, waning by -31.4% against the previous year. Overall, consumption, however, recorded resilient growth. Consumption of peaked at $X in 2019; however, from 2020 to 2022, consumption remained at a lower figure.

Production of Shampoos, Hair Lacquers And Other Preparations in Turkey

In value terms, production of shampoos, hair lacquers and other preparations shrank to $X in 2022 estimated in export price. Over the period under review, production, however, enjoyed a resilient increase. The most prominent rate of growth was recorded in 2018 when the production volume increased by 160%. Over the period under review, production of hit record highs at $X in 2019; however, from 2020 to 2022, production stood at a somewhat lower figure.

Exports of Shampoos, Hair Lacquers And Other Preparations

Exports from Turkey

In 2022, approx. X tons of shampoos, hair lacquers and other preparations were exported from Turkey; picking up by 9.8% compared with 2021 figures. The total export volume increased at an average annual rate of +5.9% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2013 with an increase of 21% against the previous year. Over the period under review, the exports of attained the peak figure in 2022 and are likely to see steady growth in the near future.

In value terms, exports of shampoos, hair lacquers and other preparations soared to $X in 2022. Overall, total exports indicated a strong expansion from 2012 to 2022: its value increased at an average annual rate of +9.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +95.7% against 2016 indices. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

Iraq (X tons), Iran (X tons) and Azerbaijan (X tons) were the main destinations of exports of shampoos, hair lacquers and other preparations from Turkey, with a combined 37% share of total exports. Russia, the United States, Israel, Libya, the Netherlands, Uzbekistan, Georgia, Kazakhstan, Syrian Arab Republic and Germany lagged somewhat behind, together comprising a further 34%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by the United States (with a CAGR of +29.6%), while the other leaders experienced more modest paces of growth.

In value terms, Iran ($X), Iraq ($X) and the United States ($X) constituted the largest markets for shampoo, hair lacquer and other preparations exported from Turkey worldwide, with a combined 26% share of total exports.

In terms of the main countries of destination, the United States, with a CAGR of +41.5%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average export price for shampoos, hair lacquers and other preparations stood at $X per ton in 2022, jumping by 17% against the previous year. Over the last decade, it increased at an average annual rate of +3.1%. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the Netherlands ($X per ton), while the average price for exports to Iraq ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the United States (+9.2%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Shampoos, Hair Lacquers And Other Preparations

Imports into Turkey

In 2022, approx. X tons of shampoos, hair lacquers and other preparations were imported into Turkey; with an increase of 3.7% against the previous year. The total import volume increased at an average annual rate of +3.1% from 2012 to 2022; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2013 with an increase of 26% against the previous year. Imports peaked at X tons in 2017; however, from 2018 to 2022, imports stood at a somewhat lower figure.

In value terms, imports of shampoos, hair lacquers and other preparations soared to $X in 2022. The total import value increased at an average annual rate of +2.5% from 2012 to 2022; the trend pattern remained consistent, with only minor fluctuations being recorded in certain years. Over the period under review, imports of attained the peak figure at $X in 2014; however, from 2015 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, Romania (X tons) constituted the largest shampoo, hair lacquer and other preparations supplier to Turkey, accounting for a 40% share of total imports. Moreover, imports of shampoos, hair lacquers and other preparations from Romania exceeded the figures recorded by the second-largest supplier, Italy (X tons), twofold. The third position in this ranking was held by Germany (X tons), with a 9.3% share.

From 2012 to 2022, the average annual growth rate of volume from Romania totaled +2.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (+10.7% per year) and Germany (-0.1% per year).

In value terms, Romania ($X) constituted the largest supplier of shampoos, hair lacquers and other preparations to Turkey, comprising 35% of total imports. The second position in the ranking was held by France ($X), with a 14% share of total imports. It was followed by Germany, with a 12% share.

From 2012 to 2022, the average annual rate of growth in terms of value from Romania totaled +3.9%. The remaining supplying countries recorded the following average annual rates of imports growth: France (+7.4% per year) and Germany (-4.3% per year).

Import Prices by Country

The average import price for shampoos, hair lacquers and other preparations stood at $X per ton in 2022, growing by 23% against the previous year. In general, the import price, however, recorded a relatively flat trend pattern. Over the period under review, average import prices attained the peak figure at $X per ton in 2014; however, from 2015 to 2022, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was France ($X per ton), while the price for Italy ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by France (+5.1%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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