Turkey: Shampoo Market 2025

Shampoo Market Size in Turkey

The Turkish shampoo market dropped significantly to $X in 2022, with a decrease of X% against the previous year. Over the period under review, consumption, however, recorded a remarkable increase. Shampoo consumption peaked at $X in 2019; however, from 2020 to 2022, consumption remained at a lower figure.

Shampoo Production in Turkey

In value terms, shampoo production dropped to $X in 2022 estimated in export price. Overall, production, however, enjoyed strong growth. The most prominent rate of growth was recorded in 2018 when the production volume increased by X%. Shampoo production peaked at $X in 2019; however, from 2020 to 2022, production failed to regain momentum.

Shampoo Exports

Exports from Turkey

Shampoo exports from Turkey expanded sharply to X tons in 2022, surging by X% on 2021. The total export volume increased at an average annual rate of X% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2013 with an increase of X%. The exports peaked in 2022 and are likely to see gradual growth in years to come.

In value terms, shampoo exports surged to $X in 2022. Over the period under review, total exports indicated a buoyant increase from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by X% against 2016 indices. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

Iraq (X tons), Iran (X tons) and Azerbaijan (X tons) were the main destinations of shampoo exports from Turkey, together comprising X% of total exports. Russia, Israel, Libya, Uzbekistan, Georgia, Kazakhstan, Qatar, Syrian Arab Republic, Turkmenistan and the United States lagged somewhat behind, together comprising a further X%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Qatar (with a CAGR of X%), while the other leaders experienced more modest paces of growth.

In value terms, Iran ($X), Iraq ($X) and Azerbaijan ($X) constituted the largest markets for shampoo exported from Turkey worldwide, with a combined X% share of total exports. Qatar, Russia, Uzbekistan, Georgia, Israel, Libya, the United States, Kazakhstan, Turkmenistan and Syrian Arab Republic lagged somewhat behind, together comprising a further X%.

Qatar, with a CAGR of X%, saw the highest growth rate of the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average shampoo export price amounted to $X per ton, surging by X% against the previous year. Over the last decade, it increased at an average annual rate of X%. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices for the major export markets. In 2022, amid the top suppliers, the country with the highest price was Qatar ($X per ton), while the average price for exports to Iraq ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Qatar (X%), while the prices for the other major destinations experienced more modest paces of growth.

Shampoo Imports

Imports into Turkey

In 2022, imports of shampoos into Turkey expanded modestly to X tons, picking up by X% against the previous year's figure. The total import volume increased at an average annual rate of X% from 2012 to 2022; the trend pattern remained consistent, with somewhat noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2013 when imports increased by X%. Imports peaked at X tons in 2020; however, from 2021 to 2022, imports remained at a lower figure.

In value terms, shampoo imports soared to $X in 2022. The total import value increased at an average annual rate of X% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2022, Romania (X tons) constituted the largest shampoo supplier to Turkey, with a X% share of total imports. Moreover, shampoo imports from Romania exceeded the figures recorded by the second-largest supplier, Italy (X tons), fourfold. France (X tons) ranked third in terms of total imports with an X% share.

From 2012 to 2022, the average annual growth rate of volume from Romania stood at X%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (X% per year) and France (X% per year).

In value terms, Romania ($X) constituted the largest supplier of shampoos to Turkey, comprising X% of total imports. The second position in the ranking was held by France ($X), with a X% share of total imports. It was followed by Italy, with a X% share.

From 2012 to 2022, the average annual growth rate of value from Romania totaled X%. The remaining supplying countries recorded the following average annual rates of imports growth: France (X% per year) and Italy (X% per year).

Import Prices by Country

The average shampoo import price stood at $X per ton in 2022, rising by X% against the previous year. Overall, the import price recorded a relatively flat trend pattern. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Spain ($X per ton), while the price for Italy ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Saudi Arabia (X%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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