Turkey: Sunglasses Market 2025

Sunglasses Market Size in Turkey

In 2022, the Turkish sunglasses market increased by 50% to $X, rising for the second consecutive year after three years of decline. In general, consumption, however, continues to indicate a mild setback. Sunglasses consumption peaked at $X in 2015; however, from 2016 to 2022, consumption failed to regain momentum.

Sunglasses Exports

Exports from Turkey

In 2022, shipments abroad of sunglasses increased by 173% to X units, rising for the second year in a row after three years of decline. Over the period under review, exports enjoyed a significant increase. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

In value terms, sunglasses exports soared to $X in 2022. In general, exports showed a remarkable increase. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

Ukraine (X units) was the main destination for sunglasses exports from Turkey, with a 56% share of total exports. Moreover, sunglasses exports to Ukraine exceeded the volume sent to the second major destination, Russia (X units), eightfold. The third position in this ranking was taken by Iraq (X units), with a 4.4% share.

From 2012 to 2022, the average annual growth rate of volume to Ukraine amounted to +77.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Russia (+26.2% per year) and Iraq (+9.2% per year).

In value terms, Ukraine ($X) emerged as the key foreign market for sunglasses exports from Turkey, comprising 58% of total exports. The second position in the ranking was taken by Cyprus ($X), with a 6.5% share of total exports. It was followed by Italy, with a 5.3% share.

From 2012 to 2022, the average annual growth rate of value to Ukraine totaled +81.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: Cyprus (+1.8% per year) and Italy (+4.8% per year).

Export Prices by Country

In 2022, the average sunglasses export price amounted to $X per unit, waning by -13.9% against the previous year. Overall, the export price saw a deep setback. The growth pace was the most rapid in 2020 an increase of 51%. Over the period under review, the average export prices attained the maximum at $X per unit in 2012; however, from 2013 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Cyprus ($X per unit), while the average price for exports to Serbia ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Ukraine (+2.4%), while the prices for the other major destinations experienced more modest paces of growth.

Sunglasses Imports

Imports into Turkey

In 2022, overseas purchases of sunglasses were finally on the rise to reach X units after four years of decline. In general, imports recorded a slight expansion. Imports peaked at X units in 2017; however, from 2018 to 2022, imports failed to regain momentum.

In value terms, sunglasses imports skyrocketed to $X in 2022. Overall, total imports indicated a slight expansion from 2012 to 2022: its value increased at an average annual rate of +1.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +94.7% against 2020 indices. Over the period under review, imports hit record highs at $X in 2015; however, from 2016 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, China (X units) constituted the largest sunglasses supplier to Turkey, with a 67% share of total imports. Moreover, sunglasses imports from China exceeded the figures recorded by the second-largest supplier, Italy (X units), twofold.

From 2012 to 2022, the average annual growth rate of volume from China was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (+10.2% per year) and Taiwan (Chinese) (-12.3% per year).

In value terms, Italy ($X) constituted the largest supplier of sunglasses to Turkey, comprising 72% of total imports. The second position in the ranking was taken by China ($X), with a 20% share of total imports.

From 2012 to 2022, the average annual growth rate of value from Italy stood at +7.5%. The remaining supplying countries recorded the following average annual rates of imports growth: China (-8.6% per year) and Taiwan (Chinese) (-13.8% per year).

Import Prices by Country

In 2022, the average sunglasses import price amounted to $X per unit, declining by -19.8% against the previous year. Overall, the import price continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2021 an increase of 25% against the previous year. Over the period under review, average import prices attained the peak figure at $X per unit in 2014; however, from 2015 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Italy ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Taiwan (Chinese) (-1.7%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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