Turkey: Sugary Soft Drink Market 2024

Sugary Soft Drink Market Size in Turkey

The Turkish sugary soft drink market contracted to $X in 2022, falling by -3.1% against the previous year. In general, the total consumption indicated slight growth from 2012 to 2022: its value increased at an average annual rate of +1.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +1.7% against 2020 indices. Sugary soft drink consumption peaked at $X in 2019; however, from 2020 to 2022, consumption stood at a somewhat lower figure.

Sugary Soft Drink Production in Turkey

In value terms, sugary soft drink production declined to $X in 2022 estimated in export price. Overall, production, however, enjoyed a prominent increase. The growth pace was the most rapid in 2018 when the production volume increased by 51% against the previous year. Sugary soft drink production peaked at $X in 2019; however, from 2020 to 2022, production failed to regain momentum.

Sugary Soft Drink Exports

Exports from Turkey

In 2022, the amount of sugary soft drinks exported from Turkey reached X litres, surging by 11% against 2021 figures. In general, exports recorded a prominent increase. The most prominent rate of growth was recorded in 2021 with an increase of 40%. The exports peaked in 2022 and are expected to retain growth in the immediate term.

In value terms, sugary soft drink exports soared to $X in 2022. Overall, exports posted a buoyant expansion. The pace of growth was the most pronounced in 2021 when exports increased by 50%. Over the period under review, the exports attained the maximum in 2022 and are expected to retain growth in years to come.

Exports by Country

Syrian Arab Republic (X litres), Germany (X litres) and the United Arab Emirates (X litres) were the main destinations of sugary soft drink exports from Turkey, together comprising 37% of total exports. Lebanon, the UK, Iran, Iraq, Cyprus, Libya, Israel, the Netherlands, the United States and Russia lagged somewhat behind, together accounting for a further 38%.

From 2012 to 2022, the biggest increases were recorded for Lebanon (with a CAGR of +80.0%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for sugary soft drink exported from Turkey were the United Arab Emirates ($X), Syrian Arab Republic ($X) and Germany ($X), together comprising 30% of total exports. The UK, the Netherlands, Iran, Iraq, Israel, Libya, Lebanon, Russia, the United States and Cyprus lagged somewhat behind, together comprising a further 42%.

Iran, with a CAGR of +78.1%, recorded the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average sugary soft drink export price amounted to $X per litre, increasing by 11% against the previous year. In general, the export price recorded slight growth. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the Netherlands ($X per litre), while the average price for exports to Syrian Arab Republic ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the Netherlands (+10.4%), while the prices for the other major destinations experienced more modest paces of growth.

Sugary Soft Drink Imports

Imports into Turkey

For the fourth year in a row, Turkey recorded growth in purchases abroad of sugary soft drinks, which increased by 50% to X litres in 2022. In general, imports enjoyed a significant expansion. As a result, imports attained the peak and are likely to continue growth in the immediate term.

In value terms, sugary soft drink imports surged to $X in 2022. Over the period under review, imports recorded significant growth. The most prominent rate of growth was recorded in 2021 with an increase of 63% against the previous year. Over the period under review, imports attained the peak figure in 2022 and are expected to retain growth in the near future.

Imports by Country

In 2022, Austria (X litres) constituted the largest sugary soft drink supplier to Turkey, with a 61% share of total imports. Moreover, sugary soft drink imports from Austria exceeded the figures recorded by the second-largest supplier, Switzerland (X litres), fourfold. The third position in this ranking was taken by Greece (X litres), with an 11% share.

From 2012 to 2022, the average annual growth rate of volume from Austria totaled +22.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Switzerland (+28.8% per year) and Greece (+125.9% per year).

In value terms, Austria ($X) constituted the largest supplier of sugary soft drinks to Turkey, comprising 69% of total imports. The second position in the ranking was held by Switzerland ($X), with a 16% share of total imports. It was followed by Greece, with a 5.1% share.

From 2012 to 2022, the average annual rate of growth in terms of value from Austria totaled +19.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Switzerland (+23.9% per year) and Greece (+94.4% per year).

Import Prices by Country

The average sugary soft drink import price stood at $X per litre in 2022, falling by -2.3% against the previous year. Overall, the import price saw a perceptible shrinkage. The growth pace was the most rapid in 2018 when the average import price increased by 22% against the previous year. The import price peaked at $X per litre in 2014; however, from 2015 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Austria ($X per litre), while the price for Greece ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Iraq (+1.3%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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