Turkey: Market for Television, Video and Digital Cameras 2024

Market Size for Television, Video and Digital Cameras in Turkey

In 2022, the Turkish market for television, video and digital cameras increased by 7% to $X, rising for the third consecutive year after two years of decline. Over the period under review, consumption showed a strong increase. Television, video and digital camera consumption peaked in 2022 and is expected to retain growth in the immediate term.

Production of Television, Video and Digital Cameras in Turkey

In value terms, television, video and digital camera production skyrocketed to $X in 2022 estimated in export price. In general, production, however, showed prominent growth. The pace of growth was the most pronounced in 2014 with an increase of 119% against the previous year. Television, video and digital camera production peaked at $X in 2018; however, from 2019 to 2022, production stood at a somewhat lower figure.

Exports of Television, Video and Digital Cameras

Exports from Turkey

After three years of growth, shipments abroad of television, video and digital cameras decreased by -8.1% to X units in 2022. Overall, exports, however, recorded a remarkable increase. The pace of growth appeared the most rapid in 2014 when exports increased by 58% against the previous year. The exports peaked at X units in 2021, and then fell in the following year.

In value terms, television, video and digital camera exports totaled $X in 2022. Over the period under review, exports, however, enjoyed a prominent expansion. The most prominent rate of growth was recorded in 2013 with an increase of 100% against the previous year. Over the period under review, the exports reached the maximum at $X in 2015; however, from 2016 to 2022, the exports remained at a lower figure.

Exports by Country

Azerbaijan (X units) was the main destination for television, video and digital camera exports from Turkey, with a 23% share of total exports. Moreover, television, video and digital camera exports to Azerbaijan exceeded the volume sent to the second major destination, Cyprus (X units), twofold. The third position in this ranking was taken by the United States (X units), with an 11% share.

From 2012 to 2022, the average annual growth rate of volume to Azerbaijan amounted to +28.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Cyprus (+1.8% per year) and the United States (+14.1% per year).

In value terms, Azerbaijan ($X), the United States ($X) and Qatar ($X) were the largest markets for television, video and digital camera exported from Turkey worldwide, together accounting for 38% of total exports. Cyprus, South Korea, Bosnia and Herzegovina, Hungary, Colombia, the Netherlands, Hong Kong SAR, China, Algeria and Morocco lagged somewhat behind, together comprising a further 19%.

In terms of the main countries of destination, Colombia, with a CAGR of +111.2%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average export price for television, video and digital cameras amounted to $X per unit, surging by 10% against the previous year. Over the period under review, the export price enjoyed a modest increase. The pace of growth was the most pronounced in 2013 an increase of 93%. The export price peaked at $X per unit in 2018; however, from 2019 to 2022, the export prices failed to regain momentum.

There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was Qatar ($X per unit), while the average price for exports to Algeria ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to South Korea (+14.9%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Television, Video and Digital Cameras

Imports into Turkey

In 2022, the amount of television, video and digital cameras imported into Turkey soared to X units, increasing by 28% on 2021 figures. Overall, imports continue to indicate resilient growth. The most prominent rate of growth was recorded in 2021 with an increase of 118% against the previous year. Over the period under review, imports reached the maximum in 2022 and are likely to see gradual growth in the immediate term.

In value terms, television, video and digital camera imports fell significantly to $X in 2022. Over the period under review, total imports indicated slight growth from 2012 to 2022: its value increased at an average annual rate of +1.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +38.2% against 2019 indices. The most prominent rate of growth was recorded in 2021 when imports increased by 50%. As a result, imports reached the peak of $X, and then fell rapidly in the following year.

Imports by Country

In 2022, China (X units) constituted the largest television, video and digital camera supplier to Turkey, with a 86% share of total imports. Moreover, television, video and digital camera imports from China exceeded the figures recorded by the second-largest supplier, Vietnam (X units), more than tenfold. The third position in this ranking was held by Germany (X units), with a 2.7% share.

From 2012 to 2022, the average annual growth rate of volume from China totaled +20.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (+103.7% per year) and Germany (+40.1% per year).

In value terms, China ($X) constituted the largest supplier of television, video and digital cameras to Turkey, comprising 53% of total imports. The second position in the ranking was held by Vietnam ($X), with a 9.8% share of total imports. It was followed by Germany, with a 5.7% share.

From 2012 to 2022, the average annual growth rate of value from China totaled +2.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (+82.7% per year) and Germany (+4.5% per year).

Import Prices by Country

In 2022, the average import price for television, video and digital cameras amounted to $X per unit, reducing by -34.7% against the previous year. Over the period under review, the import price faced a deep downturn. The most prominent rate of growth was recorded in 2019 an increase of 5.9% against the previous year. The import price peaked at $X per unit in 2012; however, from 2013 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Taiwan (Chinese) ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Taiwan (Chinese) (-3.1%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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