Turkey: Toilet Paper Market 2025

Toilet Paper Market Size in Turkey

In 2021, the Turkish toilet paper market decreased by -14.5% to $X for the first time since 2018, thus ending a two-year rising trend. Over the period under review, the total consumption indicated strong growth from 2012 to 2021: its value increased at an average annual rate of +5.6% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Toilet paper consumption peaked at $X in 2020, and then dropped in the following year.

Toilet Paper Production in Turkey

In value terms, toilet paper production declined to $X in 2021 estimated in export price. Over the period under review, the total production indicated buoyant growth from 2012 to 2021: its value increased at an average annual rate of +6.8% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production increased by +81.0% against 2012 indices. The growth pace was the most rapid in 2014 when the production volume increased by 18%. Toilet paper production peaked at $X in 2020, and then declined in the following year.

Toilet Paper Exports

Exports from Turkey

For the eighth year in a row, Turkey recorded growth in overseas shipments of toilet paper, which increased by 63% to X tons in 2021. In general, exports continue to indicate a strong expansion. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

In value terms, toilet paper exports skyrocketed to $X in 2021. Overall, exports saw a resilient expansion. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

Morocco (X tons), Bulgaria (X tons) and Israel (X tons) were the main destinations of toilet paper exports from Turkey, with a combined 53% share of total exports. Georgia, Cyprus, Iraq, Ukraine, Azerbaijan, the UK, Russia and the United States lagged somewhat behind, together comprising a further 31%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by the United States (with a CAGR of +89.2%), while the other leaders experienced more modest paces of growth.

In value terms, Bulgaria ($X), Israel ($X) and Morocco ($X) constituted the largest markets for toilet paper exported from Turkey worldwide, together comprising 49% of total exports. These countries were followed by Georgia, Iraq, Cyprus, Ukraine, Azerbaijan, the UK, the United States and Russia, which together accounted for a further 33%.

In terms of the main countries of destination, the United States, with a CAGR of +86.8%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average toilet paper export price amounted to $X per ton, with a decrease of -6.7% against the previous year. Overall, the export price showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 an increase of 13% against the previous year. Over the period under review, the average export prices reached the peak figure at $X per ton in 2014; however, from 2015 to 2021, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Iraq ($X per ton), while the average price for exports to Russia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the UK (+4.0%), while the prices for the other major destinations experienced more modest paces of growth.

Toilet Paper Imports

Imports into Turkey

In 2021, imports of toilet paper into Turkey surged to X tons, increasing by 34% against 2020 figures. In general, imports continue to indicate a resilient expansion. The most prominent rate of growth was recorded in 2020 when imports increased by 351%. Imports peaked in 2021 and are expected to retain growth in the immediate term.

In value terms, toilet paper imports skyrocketed to $X in 2021. Overall, imports posted a prominent increase. The growth pace was the most rapid in 2020 with an increase of 215% against the previous year. Over the period under review, imports reached the peak figure in 2021 and are expected to retain growth in the immediate term.

Imports by Country

In 2021, Egypt (X tons) constituted the largest toilet paper supplier to Turkey, accounting for a 70% share of total imports. Moreover, toilet paper imports from Egypt exceeded the figures recorded by the second-largest supplier, the UK (X tons), sixfold. The Netherlands (X tons) ranked third in terms of total imports with an 8.3% share.

From 2012 to 2021, the average annual growth rate of volume from Egypt totaled +866.7%. The remaining supplying countries recorded the following average annual rates of imports growth: the UK (+26.5% per year) and the Netherlands (+106.3% per year).

In value terms, Egypt ($X) constituted the largest supplier of toilet paper to Turkey, comprising 55% of total imports. The second position in the ranking was taken by the UK ($X), with a 20% share of total imports. It was followed by the Netherlands, with a 13% share.

From 2012 to 2021, the average annual growth rate of value from Egypt amounted to +735.8%. The remaining supplying countries recorded the following average annual rates of imports growth: the UK (+22.4% per year) and the Netherlands (+101.4% per year).

Import Prices by Country

The average toilet paper import price stood at $X per ton in 2021, with an increase of 14% against the previous year. Overall, the import price, however, showed a abrupt downturn. The pace of growth appeared the most rapid in 2017 an increase of 39%. Over the period under review, average import prices reached the maximum at $X per ton in 2012; however, from 2013 to 2021, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was the UK ($X per ton), while the price for Israel ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Canada (+19.1%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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