Turkey: Tooth Brush Market 2024

Tooth Brush Market Size in Turkey

In 2022, the Turkish tooth brush market decreased by -18.4% to $X for the first time since 2019, thus ending a two-year rising trend. Over the period under review, consumption, however, enjoyed a strong expansion. Tooth brush consumption peaked at $X in 2016; however, from 2017 to 2022, consumption remained at a lower figure.

Tooth Brush Production in Turkey

In value terms, tooth brush production declined sharply to $X in 2022 estimated in export price. Overall, production, however, recorded buoyant growth. The most prominent rate of growth was recorded in 2014 when the production volume increased by 64% against the previous year. Over the period under review, production attained the peak level at $X in 2021, and then declined remarkably in the following year.

Tooth Brush Exports

Exports from Turkey

In 2022, the amount of tooth brushes exported from Turkey skyrocketed to X units, picking up by 48% compared with the year before. Over the period under review, exports showed a buoyant increase. The pace of growth appeared the most rapid in 2015 when exports increased by 113% against the previous year. As a result, the exports attained the peak of X units. From 2016 to 2022, the growth of the exports failed to regain momentum.

In value terms, tooth brush exports reduced to $X in 2022. In general, total exports indicated a prominent increase from 2012 to 2022: its value increased at an average annual rate of +6.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports decreased by -3.2% against 2020 indices. The most prominent rate of growth was recorded in 2015 when exports increased by 83%. As a result, the exports attained the peak of $X. From 2016 to 2022, the growth of the exports failed to regain momentum.

Exports by Country

Italy (X units) was the main destination for tooth brush exports from Turkey, accounting for a 34% share of total exports. Moreover, tooth brush exports to Italy exceeded the volume sent to the second major destination, Iran (X units), fourfold. Bulgaria (X units) ranked third in terms of total exports with a 6.5% share.

From 2012 to 2022, the average annual growth rate of volume to Italy totaled +108.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Iran (+1.4% per year) and Bulgaria (+14.7% per year).

In value terms, Italy ($X), Iran ($X) and Cyprus ($X) were the largest markets for tooth brush exported from Turkey worldwide, together accounting for 34% of total exports. Egypt, Spain, Iraq, Bulgaria, Azerbaijan, Sudan, the United Arab Emirates, Libya, Syrian Arab Republic and Saudi Arabia lagged somewhat behind, together accounting for a further 23%.

Spain, with a CAGR of +197.9%, recorded the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average tooth brush export price stood at $X per unit in 2022, with a decrease of -34.6% against the previous year. In general, the export price saw a pronounced setback. The most prominent rate of growth was recorded in 2017 an increase of 27%. The export price peaked at $X per unit in 2021, and then declined dramatically in the following year.

There were significant differences in the average prices for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was Saudi Arabia ($X per unit), while the average price for exports to Bulgaria ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Spain (+15.3%), while the prices for the other major destinations experienced more modest paces of growth.

Tooth Brush Imports

Imports into Turkey

After two years of growth, purchases abroad of tooth brushes decreased by -2.6% to X units in 2022. Over the period under review, imports saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2015 with an increase of 43%. Imports peaked at X units in 2016; however, from 2017 to 2022, imports remained at a lower figure.

In value terms, tooth brush imports totaled $X in 2022. Overall, total imports indicated slight growth from 2012 to 2022: its value increased at an average annual rate of +1.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports decreased by -2.3% against 2020 indices. The most prominent rate of growth was recorded in 2015 when imports increased by 29%. As a result, imports attained the peak of $X. From 2016 to 2022, the growth of imports remained at a somewhat lower figure.

Imports by Country

China (X units), Vietnam (X units) and India (X units) were the main suppliers of tooth brush imports to Turkey, together comprising 72% of total imports. Germany, Ireland, Switzerland, Russia and Italy lagged somewhat behind, together comprising a further 24%.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Russia (with a CAGR of +45.7%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Germany ($X), China ($X) and Ireland ($X) appeared to be the largest tooth brush suppliers to Turkey, with a combined 64% share of total imports. Switzerland, India, Vietnam, Russia and Italy lagged somewhat behind, together accounting for a further 29%.

Among the main suppliers, Russia, with a CAGR of +30.5%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average tooth brush import price stood at $X per unit in 2022, jumping by 17% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.1%. The import price peaked at $X per unit in 2014; however, from 2015 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Switzerland ($X per unit), while the price for Vietnam ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Switzerland (+7.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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