Turkey: Toothpaste Market 2025

Toothpaste Market Size in Turkey

The Turkish toothpaste market declined modestly to $X in 2021, waning by -3.2% against the previous year. The market value increased at an average annual rate of +1.7% from 2012 to 2021; the trend pattern remained consistent, with only minor fluctuations being recorded in certain years. Over the period under review, the market hit record highs at $X in 2020, and then dropped modestly in the following year.

Toothpaste Production in Turkey

In value terms, toothpaste production shrank to $X in 2021 estimated in export price. The total output value increased at an average annual rate of +1.1% over the period from 2012 to 2021; the trend pattern remained consistent, with somewhat noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2018 when the production volume increased by 19% against the previous year. Over the period under review, production reached the peak level at $X in 2020, and then dropped in the following year.

Toothpaste Exports

Exports from Turkey

In 2021, exports of toothpaste, denture cleaners and other dentifrices from Turkey shrank to X tons, with a decrease of -2.9% against 2020. Overall, exports recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2015 when exports increased by 124%. As a result, the exports attained the peak of X tons. From 2016 to 2021, the growth of the exports remained at a lower figure.

In value terms, toothpaste exports rose markedly to $X in 2021. Over the period under review, exports recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2015 when exports increased by 86% against the previous year. As a result, the exports reached the peak of $X. From 2016 to 2021, the growth of the exports remained at a somewhat lower figure.

Exports by Country

Iran (X tons), Cyprus (X tons) and Uzbekistan (X tons) were the main destinations of toothpaste exports from Turkey, together accounting for 36% of total exports. These countries were followed by Ukraine, Iraq, Azerbaijan, Lebanon, Turkmenistan, Georgia, Libya, the United States, Morocco and Romania, which together accounted for a further 41%.

From 2012 to 2021, the biggest increases were recorded for the United States (with a CAGR of +79.4%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Iran ($X), Cyprus ($X) and Uzbekistan ($X) were the largest markets for toothpaste exported from Turkey worldwide, with a combined 39% share of total exports. Iraq, Azerbaijan, Ukraine, the United States, Lebanon, Libya, Turkmenistan, Georgia, Morocco and Romania lagged somewhat behind, together comprising a further 39%.

The United States, with a CAGR of +82.4%, recorded the highest growth rate of the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average toothpaste export price amounted to $X per ton, rising by 14% against the previous year. In general, the export price recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2017 an increase of 21% against the previous year. The export price peaked in 2021 and is likely to see steady growth in the immediate term.

There were significant differences in the average prices for the major export markets. In 2021, the country with the highest price was the United States ($X per ton), while the average price for exports to Ukraine ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Lebanon (+3.9%), while the prices for the other major destinations experienced more modest paces of growth.

Toothpaste Imports

Imports into Turkey

In 2021, supplies from abroad of toothpaste, denture cleaners and other dentifrices increased by 2.4% to X tons, rising for the second consecutive year after four years of decline. Over the period under review, total imports indicated moderate growth from 2012 to 2021: its volume increased at an average annual rate of +3.0% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +18.2% against 2019 indices. The pace of growth was the most pronounced in 2015 when imports increased by 35%. As a result, imports reached the peak of X tons. From 2016 to 2021, the growth of imports remained at a somewhat lower figure.

In value terms, toothpaste imports expanded modestly to $X in 2021. Overall, total imports indicated measured growth from 2012 to 2021: its value increased at an average annual rate of +2.7% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +21.7% against 2019 indices. The pace of growth appeared the most rapid in 2014 when imports increased by 25% against the previous year. Over the period under review, imports attained the peak figure at $X in 2015; however, from 2016 to 2021, imports failed to regain momentum.

Imports by Country

China (X tons), Slovakia (X tons) and Poland (X tons) were the main suppliers of toothpaste imports to Turkey, together accounting for 67% of total imports.

From 2012 to 2021, the biggest increases were recorded for Poland (with a CAGR of +27.6%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Slovakia ($X) constituted the largest supplier of toothpaste, denture cleaners and other dentifrices to Turkey, comprising 37% of total imports. The second position in the ranking was held by China ($X), with a 15% share of total imports. It was followed by Germany, with a 12% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Slovakia stood at +15.9%. The remaining supplying countries recorded the following average annual rates of imports growth: China (+1.6% per year) and Germany (-4.8% per year).

Import Prices by Country

In 2021, the average toothpaste import price amounted to $X per ton, remaining constant against the previous year. Overall, the import price continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2014 when the average import price increased by 17% against the previous year. As a result, import price reached the peak level of $X per ton. From 2015 to 2021, the average import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was the UK ($X per ton), while the price for Egypt ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Spain (+7.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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