Turkey: Market for Non-Soap Washing and Cleaning Preparations 2024

Market Size for Non-Soap Washing and Cleaning Preparations in Turkey

The Turkish market for non-soap washing and cleaning preparations contracted to $X in 2022, reducing by -5.9% against the previous year. Overall, consumption, however, enjoyed a strong expansion. Non-soap washing and cleaning preparations consumption peaked at $X in 2019; however, from 2020 to 2022, consumption failed to regain momentum.

Production of Non-Soap Washing and Cleaning Preparations in Turkey

In value terms, non-soap washing and cleaning preparations production fell to $X in 2022 estimated in export price. Overall, production, however, recorded a remarkable increase. The pace of growth was the most pronounced in 2018 with an increase of 89%. Over the period under review, production reached the maximum level at $X in 2019; however, from 2020 to 2022, production failed to regain momentum.

Exports of Non-Soap Washing and Cleaning Preparations

Exports from Turkey

Non-soap washing and cleaning preparations exports from Turkey expanded sharply to X tons in 2022, with an increase of 9.8% compared with the previous year. Over the period under review, exports continue to indicate a buoyant increase. The growth pace was the most rapid in 2020 with an increase of 22%. The exports peaked in 2022 and are likely to see steady growth in the near future.

In value terms, non-soap washing and cleaning preparations exports soared to $X in 2022. Overall, total exports indicated a prominent increase from 2012 to 2022: its value increased at an average annual rate of +6.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +61.5% against 2017 indices. The pace of growth appeared the most rapid in 2014 when exports increased by 23% against the previous year. The exports peaked in 2022 and are expected to retain growth in years to come.

Exports by Country

Iraq (X tons) was the main destination for non-soap washing and cleaning preparations exports from Turkey, accounting for a 19% share of total exports. Moreover, non-soap washing and cleaning preparations exports to Iraq exceeded the volume sent to the second major destination, Israel (X tons), twofold. The third position in this ranking was held by Azerbaijan (X tons), with an 8.4% share.

From 2012 to 2022, the average annual growth rate of volume to Iraq amounted to +7.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Israel (+5.1% per year) and Azerbaijan (+8.3% per year).

In value terms, the largest markets for non-soap washing and cleaning preparations exported from Turkey were Iraq ($X), Azerbaijan ($X) and Israel ($X), with a combined 31% share of total exports. Russia, Georgia, Iran, Romania, Serbia, Qatar, Morocco, Libya, Bulgaria and the United States lagged somewhat behind, together comprising a further 36%.

In terms of the main countries of destination, Qatar, with a CAGR of +84.7%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average export price for non-soap washing and cleaning preparations amounted to $X per ton, surging by 7.6% against the previous year. Overall, the export price, however, showed a perceptible decline. The export price peaked at $X per ton in 2012; however, from 2013 to 2022, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major export markets. In 2022, amid the top suppliers, the country with the highest price was Iran ($X per ton), while the average price for exports to Romania ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Russia (+2.5%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Non-Soap Washing and Cleaning Preparations

Imports into Turkey

For the fourth year in a row, Turkey recorded growth in supplies from abroad of non-soap washing and cleaning preparations, which increased by 9% to X tons in 2022. The total import volume increased at an average annual rate of +2.9% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2020 when imports increased by 14% against the previous year. Over the period under review, imports hit record highs in 2022 and are expected to retain growth in the immediate term.

In value terms, non-soap washing and cleaning preparations imports soared to $X in 2022. The total import value increased at an average annual rate of +4.1% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

Belgium (X tons), Poland (X tons) and Germany (X tons) were the main suppliers of non-soap washing and cleaning preparations imports to Turkey, with a combined 41% share of total imports. Italy, the UK, France, the Netherlands, Spain, Egypt, Bulgaria, India, China and Romania lagged somewhat behind, together comprising a further 44%.

From 2012 to 2022, the biggest increases were recorded for Bulgaria (with a CAGR of +44.3%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Belgium ($X), Poland ($X) and Germany ($X) appeared to be the largest non-soap washing and cleaning preparations suppliers to Turkey, with a combined 51% share of total imports. Italy, the Netherlands, the UK, France, India, China, Egypt, Spain, Bulgaria and Romania lagged somewhat behind, together comprising a further 32%.

Bulgaria, with a CAGR of +42.4%, recorded the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average import price for non-soap washing and cleaning preparations amounted to $X per ton, rising by 11% against the previous year. Over the last decade, it increased at an average annual rate of +1.2%. The pace of growth was the most pronounced in 2013 when the average import price increased by 13%. Over the period under review, average import prices hit record highs at $X per ton in 2014; afterwards, it flattened through to 2022.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Belgium ($X per ton), while the price for Romania ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Belgium (+4.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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