Turkey: Bracelet Market 2025

Bracelet Market Size in Turkey

The Turkish bracelet market surged to $X in 2022, with an increase of 16% against the previous year. In general, the total consumption indicated a prominent expansion from 2012 to 2022: its value increased at an average annual rate of +6.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +112.5% against 2018 indices. Over the period under review, the market hit record highs in 2022 and is expected to retain growth in the near future.

Bracelet Production in Turkey

In value terms, bracelet production contracted rapidly to $X in 2022 estimated in export price. Over the period under review, production, however, enjoyed a resilient expansion. The pace of growth appeared the most rapid in 2019 when the production volume increased by 262% against the previous year. As a result, production reached the peak level of $X. From 2020 to 2022, production growth remained at a lower figure.

Bracelet Exports

Exports from Turkey

In 2022, after three years of growth, there was significant decline in overseas shipments of watch straps, bands and bracelets, when their volume decreased by -5.3% to X units. Over the period under review, exports, however, showed a significant expansion. The growth pace was the most rapid in 2021 when exports increased by 515% against the previous year. The exports peaked at X units in 2017; however, from 2018 to 2022, the exports stood at a somewhat lower figure.

In value terms, bracelet exports surged to $X in 2022. In general, exports, however, showed significant growth. The most prominent rate of growth was recorded in 2021 with an increase of 1,690%. Over the period under review, the exports reached the peak figure in 2022 and are expected to retain growth in years to come.

Exports by Country

The United States (X units), Germany (X units) and Romania (X units) were the main destinations of bracelet exports from Turkey, together comprising 47% of total exports. The Netherlands, Tajikistan, Serbia, the UK, Ireland, Iraq, Hong Kong SAR and the United Arab Emirates lagged somewhat behind, together comprising a further 36%.

From 2012 to 2022, the biggest increases were recorded for the UK (with a CAGR of +193.8%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the Netherlands ($X) emerged as the key foreign market for watch straps, bands and bracelets exports from Turkey, comprising 51% of total exports. The second position in the ranking was taken by the United States ($X), with a 24% share of total exports. It was followed by Germany, with a 5.3% share.

From 2012 to 2022, the average annual growth rate of value to the Netherlands stood at +157.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+78.2% per year) and Germany (+61.0% per year).

Export Prices by Country

The average bracelet export price stood at $X per unit in 2022, with an increase of 54% against the previous year. Over the period under review, the export price continues to indicate prominent growth. The most prominent rate of growth was recorded in 2021 when the average export price increased by 191% against the previous year. The export price peaked in 2022 and is expected to retain growth in years to come.

There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was the Netherlands ($X per unit), while the average price for exports to Iraq ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the United States (+2.8%), while the prices for the other major destinations experienced a decline.

Bracelet Imports

Imports into Turkey

In 2022, the amount of watch straps, bands and bracelets imported into Turkey soared to X units, growing by 53% on the previous year's figure. Overall, imports saw prominent growth. The growth pace was the most rapid in 2021 with an increase of 66% against the previous year. Imports peaked in 2022 and are expected to retain growth in years to come.

In value terms, bracelet imports soared to $X in 2022. In general, imports enjoyed a prominent increase. The most prominent rate of growth was recorded in 2021 when imports increased by 107%. Imports peaked in 2022 and are expected to retain growth in the near future.

Imports by Country

In 2022, China (X units) was the main supplier of bracelet to Turkey, with a 93% share of total imports. It was followed by Switzerland (X units), with a 1.2% share of total imports.

From 2012 to 2022, the average annual growth rate of volume from China totaled +10.5%. The remaining supplying countries recorded the following average annual rates of imports growth: Switzerland (+4.4% per year) and Hong Kong SAR (-21.8% per year).

In value terms, China ($X) constituted the largest supplier of watch straps, bands and bracelets to Turkey, comprising 70% of total imports. The second position in the ranking was held by Switzerland ($X), with an 11% share of total imports.

From 2012 to 2022, the average annual growth rate of value from China stood at +7.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Switzerland (+5.3% per year) and Hong Kong SAR (-23.1% per year).

Import Prices by Country

The average bracelet import price stood at $X per unit in 2022, waning by -22.6% against the previous year. In general, the import price saw a noticeable decrease. The most prominent rate of growth was recorded in 2015 when the average import price increased by 45% against the previous year. As a result, import price reached the peak level of $X per unit. From 2016 to 2022, the average import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Switzerland ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Switzerland (+0.9%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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