U.S.: Eye Make-Up Preparations Market 2024

Eye Make-Up Preparations Market Size in the U.S.

The U.S. eye make-up preparations market contracted to $X in 2022, shrinking by -9.8% against the previous year. Overall, consumption, however, enjoyed a resilient increase. Eye make-up preparations consumption peaked at $X in 2019; however, from 2020 to 2022, consumption stood at a somewhat lower figure.

Eye Make-Up Preparations Production in the U.S.

In value terms, eye make-up preparations production dropped sharply to $X in 2022. In general, production, however, continues to indicate a pronounced expansion. The growth pace was the most rapid in 2021 with an increase of 105% against the previous year. Over the period under review, production hit record highs at $X in 2017; however, from 2018 to 2022, production remained at a lower figure.

Eye Make-Up Preparations Exports

Exports from the U.S.

In 2022, shipments abroad of eye make-up preparations increased by 0.4% to X tons, rising for the second year in a row after three years of decline. In general, exports, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2015 when exports increased by 20% against the previous year. Over the period under review, the exports attained the peak figure at X tons in 2017; however, from 2018 to 2022, the exports stood at a somewhat lower figure.

In value terms, eye make-up preparations exports rose notably to $X in 2022. Over the period under review, total exports indicated a slight expansion from 2012 to 2022: its value increased at an average annual rate of +1.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +14.6% against 2020 indices. The most prominent rate of growth was recorded in 2016 when exports increased by 18% against the previous year. Over the period under review, the exports reached the peak figure at $X in 2017; however, from 2018 to 2022, the exports failed to regain momentum.

Exports by Country

Canada (X tons) was the main destination for eye make-up preparations exports from the United States, with a 27% share of total exports. Moreover, eye make-up preparations exports to Canada exceeded the volume sent to the second major destination, Mexico (X tons), twofold. Australia (X tons) ranked third in terms of total exports with a 9.3% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Canada totaled -1.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Mexico (+6.1% per year) and Australia (+9.7% per year).

In value terms, Canada ($X) remains the key foreign market for eye make-up preparations exports from the United States, comprising 36% of total exports. The second position in the ranking was held by Australia ($X), with a 9.6% share of total exports. It was followed by the UK, with a 6.4% share.

From 2012 to 2022, the average annual growth rate of value to Canada stood at +3.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Australia (+12.1% per year) and the UK (+0.5% per year).

Export Prices by Country

In 2022, the average eye make-up preparations export price amounted to $X per ton, growing by 8.9% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.9%. The pace of growth appeared the most rapid in 2014 an increase of 11% against the previous year. The export price peaked in 2022 and is expected to retain growth in the near future.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the United Arab Emirates ($X per ton), while the average price for exports to Uruguay ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the United Arab Emirates (+5.4%), while the prices for the other major destinations experienced more modest paces of growth.

Eye Make-Up Preparations Imports

Imports into the U.S.

In 2022, after two years of growth, there was significant decline in purchases abroad of eye make-up preparations, when their volume decreased by -17.2% to X tons. In general, total imports indicated buoyant growth from 2012 to 2022: its volume increased at an average annual rate of +5.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +47.6% against 2019 indices. The most prominent rate of growth was recorded in 2021 with an increase of 72% against the previous year. As a result, imports attained the peak of X tons, and then fell markedly in the following year.

In value terms, eye make-up preparations imports rose markedly to $X in 2022. Over the period under review, total imports indicated temperate growth from 2012 to 2022: its value increased at an average annual rate of +4.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +29.0% against 2020 indices. The pace of growth appeared the most rapid in 2021 with an increase of 20% against the previous year. Over the period under review, imports attained the peak figure at $X in 2018; however, from 2019 to 2022, imports remained at a lower figure.

Imports by Country

China (X tons), Italy (X tons) and South Korea (X tons) were the main suppliers of eye make-up preparations imports to the United States, together comprising 54% of total imports.

From 2012 to 2022, the biggest increases were recorded for South Korea (with a CAGR of +28.1%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Italy ($X), China ($X) and South Korea ($X) constituted the largest eye make-up preparations suppliers to the United States, with a combined 52% share of total imports.

South Korea, with a CAGR of +30.4%, recorded the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average eye make-up preparations import price stood at $X per ton in 2022, with an increase of 30% against the previous year. Over the period under review, the import price, however, continues to indicate a slight decrease. The import price peaked at $X per ton in 2019; however, from 2020 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Japan ($X per ton), while the price for Taiwan (Chinese) ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Japan (+5.3%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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