U.S.: Market for Hair Lotion and Preparation 2024

Market Size for Hair Lotion and Preparation in the U.S.

The U.S. hair lotion and preparation market rose rapidly to $X in 2021, surging by 10% against the previous year. Over the period under review, the total consumption indicated a buoyant increase from 2012 to 2021: its value increased at an average annual rate of +5.7% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +72.5% against 2013 indices. Hair lotion and preparation consumption peaked in 2021 and is likely to see gradual growth in years to come.

Production of Hair Lotion and Preparation in the U.S.

In value terms, hair lotion and preparation production expanded modestly to $X in 2021. Over the period under review, the total production indicated moderate growth from 2012 to 2021: its value increased at an average annual rate of +4.3% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production decreased by -4.5% against 2019 indices. The pace of growth appeared the most rapid in 2019 with an increase of 26% against the previous year. As a result, production attained the peak level of $X. From 2020 to 2021, production growth remained at a somewhat lower figure.

Exports of Hair Lotion and Preparation

Exports from the U.S.

After two years of decline, overseas shipments of hair lotion and preparation increased by 0.6% to X tons in 2021. In general, exports saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2015 when exports increased by 8.5% against the previous year. Over the period under review, the exports hit record highs at X tons in 2018; however, from 2019 to 2021, the exports stood at a somewhat lower figure.

In value terms, hair lotion and preparation exports expanded rapidly to $X in 2021. The total export value increased at an average annual rate of +2.9% over the period from 2012 to 2021; the trend pattern remained consistent, with somewhat noticeable fluctuations being recorded throughout the analyzed period. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

Exports by Country

Canada (X tons) was the main destination for hair lotion and preparation exports from the United States, with a 37% share of total exports. Moreover, hair lotion and preparation exports to Canada exceeded the volume sent to the second major destination, the UK (X tons), threefold. The third position in this ranking was taken by the Netherlands (X tons), with a 7% share.

From 2012 to 2021, the average annual growth rate of volume to Canada totaled -2.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: the UK (+5.3% per year) and the Netherlands (+7.4% per year).

In value terms, Canada ($X) remains the key foreign market for hair lotion and preparation exports from the United States, comprising 33% of total exports. The second position in the ranking was taken by the UK ($X), with a 9% share of total exports. It was followed by the Netherlands, with a 7.1% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Canada was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: the UK (+3.8% per year) and the Netherlands (+9.8% per year).

Export Prices by Country

In 2021, the average hair lotion and preparation export price amounted to $X per ton, growing by 13% against the previous year. Over the last nine years, it increased at an average annual rate of +2.3%. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices for the major export markets. In 2021, amid the top suppliers, the country with the highest price was Japan ($X per ton), while the average price for exports to Italy ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Mexico (+5.9%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Hair Lotion and Preparation

Imports into the U.S.

In 2021, hair lotion and preparation imports into the United States skyrocketed to X tons, jumping by 16% compared with the year before. The total import volume increased at an average annual rate of +4.8% over the period from 2012 to 2021; the trend pattern remained consistent, with only minor fluctuations in certain years. The pace of growth appeared the most rapid in 2013 with an increase of 19% against the previous year. Imports peaked in 2021 and are expected to retain growth in the near future.

In value terms, hair lotion and preparation imports surged to $X in 2021. The total import value increased at an average annual rate of +5.9% over the period from 2012 to 2021; the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

Mexico (X tons), Canada (X tons) and Italy (X tons) were the main suppliers of hair lotion and preparation imports to the United States, together comprising 70% of total imports. China, Germany, Israel and Spain lagged somewhat behind, together comprising a further 17%.

From 2012 to 2021, the biggest increases were recorded for Germany (with a CAGR of +13.6%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Canada ($X), Mexico ($X) and Italy ($X) appeared to be the largest hair lotion and preparation suppliers to the United States, together accounting for 62% of total imports. These countries were followed by Germany, Israel, China and Spain, which together accounted for a further 19%.

Germany, with a CAGR of +9.2%, saw the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average hair lotion and preparation import price amounted to $X per ton, with an increase of 5.2% against the previous year. Over the last nine-year period, it increased at an average annual rate of +1.0%. The most prominent rate of growth was recorded in 2019 an increase of 6.9%. As a result, import price reached the peak level of $X per ton. From 2020 to 2021, the average import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Israel ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Canada (+2.7%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform