U.S.: Perfume Market 2024

Perfume Market Size in the U.S.

For the third year in a row, the U.S. perfume market recorded growth in sales value, which increased by 4.1% to $X in 2022. Over the period under review, consumption recorded strong growth. Perfume consumption peaked in 2022 and is expected to retain growth in the immediate term.

Perfume Production in the U.S.

In value terms, perfume production stood at $X in 2022. Overall, production showed buoyant growth. The growth pace was the most rapid in 2017 when the production volume increased by 35%. Perfume production peaked at $X in 2018; however, from 2019 to 2022, production remained at a lower figure.

Perfume Exports

Exports from the U.S.

In 2022, overseas shipments of perfumes and toilet waters increased by 8.2% to X tons, rising for the second consecutive year after two years of decline. Over the period under review, exports, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 when exports increased by 53%. As a result, the exports attained the peak of X tons. From 2014 to 2022, the growth of the exports failed to regain momentum.

In value terms, perfume exports expanded rapidly to $X in 2022. In general, exports, however, continue to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2021 with an increase of 18% against the previous year. The exports peaked at $X in 2013; however, from 2014 to 2022, the exports failed to regain momentum.

Exports by Country

Canada (X tons) was the main destination for perfume exports from the United States, accounting for a 33% share of total exports. Moreover, perfume exports to Canada exceeded the volume sent to the second major destination, Mexico (X tons), fourfold. The third position in this ranking was taken by the Netherlands (X tons), with a 5.3% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Canada amounted to +8.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Mexico (+4.2% per year) and the Netherlands (+2.0% per year).

In value terms, the largest markets for perfume exported from the United States were Canada ($X), Australia ($X) and the UK ($X), with a combined 27% share of total exports. Mexico, Panama, the Netherlands, the United Arab Emirates, Chile, Singapore, Uruguay, France and Brazil lagged somewhat behind, together comprising a further 41%.

In terms of the main countries of destination, France, with a CAGR of +6.1%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average perfume export price amounted to $X per ton, picking up by 3.1% against the previous year. In general, the export price, however, continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014 when the average export price increased by 29% against the previous year. The export price peaked at $X per ton in 2017; however, from 2018 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Uruguay ($X per ton), while the average price for exports to Canada ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to France (+4.9%), while the prices for the other major destinations experienced more modest paces of growth.

Perfume Imports

Imports into the U.S.

In 2022, perfume imports into the United States amounted to X tons, increasing by 11% compared with the previous year. Overall, total imports indicated resilient growth from 2012 to 2022: its volume increased at an average annual rate of +6.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +38.9% against 2020 indices. The growth pace was the most rapid in 2021 with an increase of 25% against the previous year. Imports peaked in 2022 and are likely to see steady growth in years to come.

In value terms, perfume imports soared to $X in 2022. In general, total imports indicated prominent growth from 2012 to 2022: its value increased at an average annual rate of +6.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +76.0% against 2020 indices. The most prominent rate of growth was recorded in 2021 when imports increased by 44% against the previous year. Over the period under review, imports reached the maximum in 2022 and are likely to continue growth in the near future.

Imports by Country

In 2022, France (X tons) constituted the largest supplier of perfume to the United States, accounting for a 41% share of total imports. Moreover, perfume imports from France exceeded the figures recorded by the second-largest supplier, Spain (X tons), threefold. The third position in this ranking was taken by Italy (X tons), with an 8.3% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from France amounted to +7.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Spain (+12.0% per year) and Italy (+11.2% per year).

In value terms, France ($X) constituted the largest supplier of perfumes and toilet waters to the United States, comprising 61% of total imports. The second position in the ranking was taken by Spain ($X), with a 13% share of total imports. It was followed by Italy, with a 10% share.

From 2012 to 2022, the average annual rate of growth in terms of value from France stood at +7.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Spain (+13.6% per year) and Italy (+8.2% per year).

Import Prices by Country

In 2022, the average perfume import price amounted to $X per ton, increasing by 9.9% against the previous year. In general, the import price showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 when the average import price increased by 15% against the previous year. Over the period under review, average import prices hit record highs at $X per ton in 2014; however, from 2015 to 2022, import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was France ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+8.3%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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