U.S.: Market for Preparations For Permanent Waving Or Straightening Of Hair 2025

Market Size for Preparations For Permanent Waving Or Straightening Of Hair in the U.S.

The U.S. market for preparations for permanent waving or straightening of hair surged to $X in 2021, picking up by 18% against the previous year. Overall, consumption, however, continues to indicate a mild descent. Hair waving or straightening preparations consumption peaked at $X in 2012; however, from 2013 to 2021, consumption remained at a lower figure.

Production of Preparations For Permanent Waving Or Straightening Of Hair in the U.S.

In value terms, hair waving or straightening preparations production expanded significantly to $X in 2021. Over the period under review, production, however, continues to indicate a pronounced reduction. Over the period under review, production reached the peak level at $X in 2014; however, from 2015 to 2021, production stood at a somewhat lower figure.

Exports of Preparations For Permanent Waving Or Straightening Of Hair

Exports from the U.S.

For the fourth year in a row, the United States recorded decline in shipments abroad of preparations for permanent waving or straightening of hair, which decreased by -8.3% to X tons in 2021. Over the period under review, exports faced a deep reduction. The most prominent rate of growth was recorded in 2013 with an increase of 26% against the previous year. The exports peaked at X tons in 2014; however, from 2015 to 2021, the exports failed to regain momentum.

In value terms, hair waving or straightening preparations exports shrank to $X in 2021. In general, exports continue to indicate a abrupt descent. The most prominent rate of growth was recorded in 2013 when exports increased by 26% against the previous year. As a result, the exports reached the peak of $X. From 2014 to 2021, the growth of the exports failed to regain momentum.

Exports by Country

The United Arab Emirates (X tons) was the main destination for hair waving or straightening preparations exports from the United States, with a 32% share of total exports. Moreover, hair waving or straightening preparations exports to the United Arab Emirates exceeded the volume sent to the second major destination, Colombia (X tons), twofold. The UK (X tons) ranked third in terms of total exports with a 7.6% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to the United Arab Emirates stood at -7.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Colombia (+4.9% per year) and the UK (-16.3% per year).

In value terms, the largest markets for hair waving or straightening preparations exported from the United States were the United Arab Emirates ($X), Canada ($X) and the UK ($X), together accounting for 46% of total exports. These countries were followed by Colombia, Papua New Guinea, the Dominican Republic, the Netherlands, Germany, Australia, Thailand, Panama and Hong Kong SAR, which together accounted for a further 35%.

Among the main countries of destination, Thailand, with a CAGR of +4.1%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average export price for preparations for permanent waving or straightening of hair amounted to $X per ton, rising by 3.6% against the previous year. Over the period under review, export price indicated a moderate expansion from 2012 to 2021: its price increased at an average annual rate of +2.1% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, hair waving or straightening preparations export price decreased by -15.9% against 2017 indices. The most prominent rate of growth was recorded in 2016 an increase of 45%. Over the period under review, the average export prices reached the peak figure at $X per ton in 2017; however, from 2018 to 2021, the export prices remained at a lower figure.

Prices varied noticeably country of destination: the country with the highest price was Canada ($X per ton), while the average price for exports to Colombia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Saudi Arabia (+22.5%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Preparations For Permanent Waving Or Straightening Of Hair

Imports into the U.S.

In 2021, supplies from abroad of preparations for permanent waving or straightening of hair increased by 70% to X tons, rising for the second year in a row after six years of decline. In general, imports, however, faced a abrupt slump. Imports peaked at X tons in 2013; however, from 2014 to 2021, imports remained at a lower figure.

In value terms, hair waving or straightening preparations imports soared to $X in 2021. Overall, imports, however, faced a abrupt shrinkage. Imports peaked at $X in 2013; however, from 2014 to 2021, imports failed to regain momentum.

Imports by Country

In 2021, Canada (X tons) constituted the largest supplier of hair waving or straightening preparations to the United States, accounting for a 71% share of total imports. Moreover, hair waving or straightening preparations imports from Canada exceeded the figures recorded by the second-largest supplier, South Korea (X tons), tenfold. The third position in this ranking was held by South Africa (X tons), with a 6.8% share.

From 2012 to 2021, the average annual growth rate of volume from Canada amounted to -12.0%. The remaining supplying countries recorded the following average annual rates of imports growth: South Korea (+3.0% per year) and South Africa (-0.3% per year).

In value terms, Canada ($X) constituted the largest supplier of preparations for permanent waving or straightening of hair to the United States, comprising 62% of total imports. The second position in the ranking was held by South Korea ($X), with a 5.8% share of total imports. It was followed by Austria, with a 5.2% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Canada stood at -14.7%. The remaining supplying countries recorded the following average annual rates of imports growth: South Korea (-0.6% per year) and Austria (+32.8% per year).

Import Prices by Country

The average import price for preparations for permanent waving or straightening of hair stood at $X per ton in 2021, with a decrease of -19% against the previous year. Overall, the import price recorded a slight descent. The most prominent rate of growth was recorded in 2018 when the average import price increased by 22%. As a result, import price reached the peak level of $X per ton. From 2019 to 2021, the average import prices remained at a somewhat lower figure.

Prices varied noticeably country of origin: the country with the highest price was Austria ($X per ton), while the price for South Africa ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Austria (+10.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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