U.S.: Market for Rusks, Toasted Bread and Similar Toasted Products 2025

Market Size for Rusks, Toasted Bread and Similar Toasted Products in the U.S.

After three years of growth, the U.S. rusks and toasted bread market decreased by -1.9% to $X in 2021. In general, consumption, however, posted a strong increase. Over the period under review, the market reached the peak level at $X in 2020, and then declined in the following year.

Production of Rusks, Toasted Bread and Similar Toasted Products in the U.S.

In value terms, rusks and toasted bread production reduced slightly to $X in 2021. In general, production, however, showed strong growth. The pace of growth appeared the most rapid in 2019 when the production volume increased by 38% against the previous year. Over the period under review, production reached the peak level at $X in 2020, and then fell modestly in the following year.

Exports of Rusks, Toasted Bread and Similar Toasted Products

Exports from the U.S.

In 2021, exports of rusks, toasted bread and similar toasted products from the United States expanded sharply to X tons, with an increase of 6.3% against the previous year. Overall, total exports indicated a buoyant expansion from 2012 to 2021: its volume increased at an average annual rate of +6.4% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +18.7% against 2019 indices. The most prominent rate of growth was recorded in 2017 with an increase of 21%. Over the period under review, the exports attained the maximum in 2021 and are expected to retain growth in years to come.

In value terms, rusks and toasted bread exports expanded rapidly to $X in 2021. In general, total exports indicated a buoyant increase from 2012 to 2021: its value increased at an average annual rate of +6.0% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +20.5% against 2019 indices. The pace of growth appeared the most rapid in 2017 with an increase of 19% against the previous year. The exports peaked in 2021 and are expected to retain growth in years to come.

Exports by Country

Canada (X tons) was the main destination for rusks and toasted bread exports from the United States, with a 58% share of total exports. Moreover, rusks and toasted bread exports to Canada exceeded the volume sent to the second major destination, Mexico (X tons), fivefold. The third position in this ranking was held by Ecuador (X tons), with a 7.6% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Canada totaled +4.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Mexico (+4.7% per year) and Ecuador (+72.8% per year).

In value terms, Canada ($X) remains the key foreign market for rusks, toasted bread and similar toasted products exports from the United States, comprising 60% of total exports. The second position in the ranking was held by Mexico ($X), with a 12% share of total exports. It was followed by Saudi Arabia, with a 5% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Canada stood at +3.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Mexico (+5.4% per year) and Saudi Arabia (+29.3% per year).

Export Prices by Country

The average rusks and toasted bread export price stood at $X per ton in 2021, almost unchanged from the previous year. Overall, the export price recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2019 an increase of 2.8% against the previous year. Over the period under review, the average export prices hit record highs at $X per ton in 2012; afterwards, it flattened through to 2021.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Oman ($X per ton), while the average price for exports to Ecuador ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Oman (+4.8%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Rusks, Toasted Bread and Similar Toasted Products

Imports into the U.S.

In 2021, the amount of rusks, toasted bread and similar toasted products imported into the United States skyrocketed to X tons, jumping by 19% on 2020. Over the period under review, imports showed a strong increase. The pace of growth appeared the most rapid in 2018 with an increase of 46% against the previous year. Imports peaked in 2021 and are likely to see steady growth in the immediate term.

In value terms, rusks and toasted bread imports skyrocketed to $X in 2021. Overall, imports showed a prominent expansion. The most prominent rate of growth was recorded in 2018 with an increase of 35%. Imports peaked in 2021 and are expected to retain growth in years to come.

Imports by Country

In 2021, Canada (X tons) constituted the largest supplier of rusks and toasted bread to the United States, with a 72% share of total imports. Moreover, rusks and toasted bread imports from Canada exceeded the figures recorded by the second-largest supplier, Mexico (X tons), more than tenfold. The third position in this ranking was held by Italy (X tons), with a 3.8% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Canada totaled +33.5%. The remaining supplying countries recorded the following average annual rates of imports growth: Mexico (+5.5% per year) and Italy (+14.1% per year).

In value terms, Canada ($X) constituted the largest supplier of rusks, toasted bread and similar toasted products to the United States, comprising 75% of total imports. The second position in the ranking was taken by Italy ($X), with a 4.3% share of total imports. It was followed by Mexico, with a 3.1% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Canada stood at +24.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (+11.5% per year) and Mexico (+4.3% per year).

Import Prices by Country

The average rusks and toasted bread import price stood at $X per ton in 2021, surging by 4.1% against the previous year. In general, the import price, however, showed a slight slump. The most prominent rate of growth was recorded in 2013 when the average import price increased by 12% against the previous year. Over the period under review, average import prices reached the maximum at $X per ton in 2015; however, from 2016 to 2021, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was China ($X per ton), while the price for Brazil ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+15.8%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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