U.S.: Sugary Soft Drink Market 2024

Sugary Soft Drink Market Size in the U.S.

The U.S. sugary soft drink market reduced slightly to $X in 2022, shrinking by -2.7% against the previous year. Overall, consumption saw a relatively flat trend pattern. Over the period under review, the market attained the peak level at $X in 2015; however, from 2016 to 2022, consumption failed to regain momentum.

Sugary Soft Drink Production in the U.S.

In value terms, sugary soft drink production shrank modestly to $X in 2022. Overall, production recorded a relatively flat trend pattern. The growth pace was the most rapid in 2014 with an increase of 4% against the previous year. Sugary soft drink production peaked at $X in 2015; however, from 2016 to 2022, production failed to regain momentum.

Sugary Soft Drink Exports

Exports from the U.S.

In 2022, shipments abroad of sugary soft drinks increased by 3.5% to X litres, rising for the third consecutive year after four years of decline. Overall, exports, however, showed a slight decline. The growth pace was the most rapid in 2015 when exports increased by 25%. The exports peaked at X litres in 2013; however, from 2014 to 2022, the exports failed to regain momentum.

In value terms, sugary soft drink exports expanded sharply to $X in 2022. The total export value increased at an average annual rate of +1.6% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2021 when exports increased by 20%. Over the period under review, the exports reached the maximum in 2022 and are likely to see steady growth in years to come.

Exports by Country

Canada (X litres) was the main destination for sugary soft drink exports from the United States, with a 47% share of total exports. Moreover, sugary soft drink exports to Canada exceeded the volume sent to the second major destination, Mexico (X litres), fivefold. The third position in this ranking was held by Australia (X litres), with a 5.3% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Canada totaled -2.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Mexico (+11.7% per year) and Australia (+6.5% per year).

In value terms, Canada ($X) remains the key foreign market for sugary soft drinks exports from the United States, comprising 52% of total exports. The second position in the ranking was taken by Mexico ($X), with a 6.8% share of total exports. It was followed by Australia, with a 4.8% share.

From 2012 to 2022, the average annual growth rate of value to Canada was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: Mexico (+15.4% per year) and Australia (+7.8% per year).

Export Prices by Country

The average sugary soft drink export price stood at $X per litre in 2022, rising by 6.9% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +2.7%. The growth pace was the most rapid in 2017 when the average export price increased by 14% against the previous year. Over the period under review, the average export prices attained the maximum in 2022 and is likely to continue growth in years to come.

There were significant differences in the average prices for the major export markets. In 2022, amid the top suppliers, the country with the highest price was Japan ($X per litre), while the average price for exports to Bahamas ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Japan (+7.6%), while the prices for the other major destinations experienced more modest paces of growth.

Sugary Soft Drink Imports

Imports into the U.S.

In 2022, overseas purchases of sugary soft drinks decreased by -51.9% to X litres for the first time since 2018, thus ending a three-year rising trend. In general, imports continue to indicate a noticeable curtailment. The pace of growth appeared the most rapid in 2015 with an increase of 23% against the previous year. Over the period under review, imports reached the maximum at X litres in 2021, and then contracted sharply in the following year.

In value terms, sugary soft drink imports plummeted to $X in 2022. Overall, imports saw a perceptible decline. The growth pace was the most rapid in 2015 with an increase of 15% against the previous year. Imports peaked at $X in 2019; however, from 2020 to 2022, imports stood at a somewhat lower figure.

Imports by Country

Mexico (X litres), Austria (X litres) and Switzerland (X litres) were the main suppliers of sugary soft drink imports to the United States, with a combined 56% share of total imports. Canada, Italy, France and the UK lagged somewhat behind, together comprising a further 27%.

From 2012 to 2022, the biggest increases were recorded for the UK (with a CAGR of +14.1%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest sugary soft drink suppliers to the United States were Austria ($X), Switzerland ($X) and Mexico ($X), with a combined 71% share of total imports. Canada, Italy, France and the UK lagged somewhat behind, together accounting for a further 18%.

Among the main suppliers, the UK, with a CAGR of +14.4%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average sugary soft drink import price amounted to $X per litre, dropping by -1.7% against the previous year. In general, the import price, however, saw a relatively flat trend pattern. The growth pace was the most rapid in 2014 an increase of 15% against the previous year. As a result, import price reached the peak level of $X per litre. From 2015 to 2022, the average import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Switzerland ($X per litre), while the price for France ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Mexico (+5.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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