Ukraine: Market for Sanitary Towels, Tampons, Napkins and Diapers 2025

Market Size for Sanitary Towels, Tampons, Napkins and Diapers in Ukraine

In 2021, the Ukrainian sanitary towel and diaper market increased by 1.2% to $X, rising for the fifth year in a row after two years of decline. Overall, consumption showed a perceptible contraction. Over the period under review, the market hit record highs at $X in 2014; however, from 2015 to 2021, consumption stood at a somewhat lower figure.

Production of Sanitary Towels, Tampons, Napkins and Diapers in Ukraine

In value terms, sanitary towel and diaper production fell slightly to $X in 2021 estimated in export price. Over the period under review, production, however, showed a tangible increase. The pace of growth was the most pronounced in 2018 when the production volume increased by 210% against the previous year. Sanitary towel and diaper production peaked at $X in 2020, and then fell in the following year.

Exports of Sanitary Towels, Tampons, Napkins and Diapers

Exports from Ukraine

In 2021, sanitary towel and diaper exports from Ukraine declined to X tons, flattening at the previous year's figure. Over the period under review, exports continue to indicate a pronounced decline. The growth pace was the most rapid in 2016 when exports increased by 17% against the previous year. Over the period under review, the exports attained the peak figure at X tons in 2014; however, from 2015 to 2021, the exports stood at a somewhat lower figure.

In value terms, sanitary towel and diaper exports rose to $X in 2021. In general, exports showed a pronounced slump. The pace of growth appeared the most rapid in 2017 with an increase of 26% against the previous year. The exports peaked at $X in 2014; however, from 2015 to 2021, the exports failed to regain momentum.

Exports by Country

Poland (X tons) was the main destination for sanitary towel and diaper exports from Ukraine, with a 33% share of total exports. Moreover, sanitary towel and diaper exports to Poland exceeded the volume sent to the second major destination, Germany (X tons), twofold. The third position in this ranking was held by the Czech Republic (X tons), with a 15% share.

From 2014 to 2021, the average annual rate of growth in terms of volume to Poland amounted to +8.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Germany (+136.6% per year) and the Czech Republic (+14.6% per year).

In value terms, Poland ($X), Germany ($X) and the Czech Republic ($X) constituted the largest markets for sanitary towel and diaper exported from Ukraine worldwide, with a combined 60% share of total exports.

Germany, with a CAGR of +139.0%, recorded the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average sanitary towel and diaper export price amounted to $X per ton, increasing by 4.7% against the previous year. Over the period from 2014 to 2021, it increased at an average annual rate of +1.1%. The most prominent rate of growth was recorded in 2017 an increase of 13%. The export price peaked in 2021 and is expected to retain growth in years to come.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Hungary ($X per ton), while the average price for exports to Poland ($X per ton) was amongst the lowest.

From 2014 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Hungary (+7.1%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Sanitary Towels, Tampons, Napkins and Diapers

Imports into Ukraine

In 2021, overseas purchases of sanitary towels, tampons, napkins and diapers decreased by -1.6% to X tons for the first time since 2015, thus ending a five-year rising trend. Over the period under review, imports showed a noticeable shrinkage. The pace of growth was the most pronounced in 2017 with an increase of 10% against the previous year. Imports peaked at X tons in 2014; however, from 2015 to 2021, imports failed to regain momentum.

In value terms, sanitary towel and diaper imports reached $X in 2021. In general, imports continue to indicate a noticeable slump. The pace of growth appeared the most rapid in 2018 when imports increased by 16%. Imports peaked at $X in 2014; however, from 2015 to 2021, imports failed to regain momentum.

Imports by Country

In 2021, Poland (X tons) constituted the largest sanitary towel and diaper supplier to Ukraine, accounting for a 40% share of total imports. Moreover, sanitary towel and diaper imports from Poland exceeded the figures recorded by the second-largest supplier, the Czech Republic (X tons), twofold. Russia (X tons) ranked third in terms of total imports with a 12% share.

From 2014 to 2021, the average annual growth rate of volume from Poland totaled -7.0%. The remaining supplying countries recorded the following average annual rates of imports growth: the Czech Republic (+35.5% per year) and Russia (-10.8% per year).

In value terms, Poland ($X) constituted the largest supplier of sanitary towels, tampons, napkins and diapers to Ukraine, comprising 40% of total imports. The second position in the ranking was held by the Czech Republic ($X), with a 17% share of total imports. It was followed by Russia, with a 10% share.

From 2014 to 2021, the average annual growth rate of value from Poland stood at -7.8%. The remaining supplying countries recorded the following average annual rates of imports growth: the Czech Republic (+36.0% per year) and Russia (-14.7% per year).

Import Prices by Country

The average sanitary towel and diaper import price stood at $X per ton in 2021, growing by 3% against the previous year. Over the period under review, the import price, however, showed a pronounced contraction. The pace of growth was the most pronounced in 2018 an increase of 7.3% against the previous year. Over the period under review, average import prices reached the peak figure at $X per ton in 2014; however, from 2015 to 2021, import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Hungary ($X per ton), while the price for Turkey ($X per ton) was amongst the lowest.

From 2014 to 2021, the most notable rate of growth in terms of prices was attained by the Netherlands (+0.7%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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