Ukraine: Toilet Paper Market 2025

Toilet Paper Market Size in Ukraine

The Ukrainian toilet paper market expanded to $X in 2021, with an increase of 3.8% against the previous year. Over the period under review, consumption saw a relatively flat trend pattern. Toilet paper consumption peaked in 2021 and is likely to see steady growth in years to come.

Toilet Paper Production in Ukraine

In value terms, toilet paper production totaled $X in 2021 estimated in export price. In general, production saw a mild setback. The growth pace was the most rapid in 2019 with an increase of 19% against the previous year. Over the period under review, production attained the peak level at $X in 2012; however, from 2013 to 2021, production stood at a somewhat lower figure.

Toilet Paper Exports

Exports from Ukraine

In 2021, the amount of toilet paper exported from Ukraine shrank sharply to X tons, dropping by -20.5% against 2020 figures. In general, exports recorded a deep reduction. The pace of growth was the most pronounced in 2014 when exports increased by 5.3%. As a result, the exports attained the peak of X tons. From 2015 to 2021, the growth of the exports remained at a somewhat lower figure.

In value terms, toilet paper exports dropped rapidly to $X in 2021. Overall, exports continue to indicate a abrupt setback. The pace of growth was the most pronounced in 2020 with an increase of 10% against the previous year. Over the period under review, the exports hit record highs at $X in 2014; however, from 2015 to 2021, the exports failed to regain momentum.

Exports by Country

Russia (X tons), Moldova (X tons) and Mongolia (X tons) were the main destinations of toilet paper exports from Ukraine, with a combined 57% share of total exports.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Moldova (with a CAGR of +4.2%), while the other leaders experienced mixed trend patterns.

In value terms, the largest markets for toilet paper exported from Ukraine were Moldova ($X), Russia ($X) and Belarus ($X), with a combined 56% share of total exports.

Moldova, with a CAGR of +6.2%, saw the highest growth rate of the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced mixed trend patterns.

Export Prices by Country

In 2021, the average toilet paper export price amounted to $X per ton, growing by 6.8% against the previous year. Overall, the export price, however, recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 when the average export price increased by 11% against the previous year. Over the period under review, the average export prices reached the peak figure at $X per ton in 2012; however, from 2013 to 2021, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Belarus ($X per ton), while the average price for exports to Russia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the Czech Republic (+2.6%), while the prices for the other major destinations experienced more modest paces of growth.

Toilet Paper Imports

Imports into Ukraine

In 2021, supplies from abroad of toilet paper decreased by -7.2% to X tons for the first time since 2015, thus ending a five-year rising trend. In general, imports, however, recorded buoyant growth. The pace of growth was the most pronounced in 2017 when imports increased by 28%. Over the period under review, imports reached the maximum at X tons in 2020, and then declined in the following year.

In value terms, toilet paper imports rose modestly to $X in 2021. Overall, imports, however, continue to indicate a resilient increase. The pace of growth appeared the most rapid in 2017 when imports increased by 32% against the previous year. Over the period under review, imports reached the maximum in 2021 and are likely to continue growth in years to come.

Imports by Country

Austria (X tons), Russia (X tons) and Turkey (X tons) were the main suppliers of toilet paper imports to Ukraine, together comprising 72% of total imports. Lithuania, Poland, Serbia and Germany lagged somewhat behind, together comprising a further 24%.

From 2012 to 2021, the biggest increases were recorded for Serbia (with a CAGR of +59.4%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Austria ($X), Turkey ($X) and Russia ($X) were the largest toilet paper suppliers to Ukraine, with a combined 67% share of total imports. These countries were followed by Lithuania, Poland, Serbia and Germany, which together accounted for a further 27%.

Among the main suppliers, Serbia, with a CAGR of +62.9%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average toilet paper import price stood at $X per ton in 2021, increasing by 11% against the previous year. Overall, the import price continues to indicate a relatively flat trend pattern. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Germany ($X per ton), while the price for Russia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Turkey (+11.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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