Ukraine: Toothpaste Market 2024

Toothpaste Market Size in Ukraine

In 2021, the Ukrainian toothpaste market increased by 17% to $X, rising for the fifth consecutive year after three years of decline. Overall, consumption, however, showed a mild setback. Toothpaste consumption peaked at $X in 2013; however, from 2014 to 2021, consumption remained at a lower figure.

Toothpaste Production in Ukraine

In value terms, toothpaste production amounted to $X in 2021 estimated in export price. Over the period under review, production saw buoyant growth. The growth pace was the most rapid in 2018 with an increase of 104%. Over the period under review, production attained the peak level at $X in 2019; however, from 2020 to 2021, production stood at a somewhat lower figure.

Toothpaste Exports

Exports from Ukraine

In 2021, shipments abroad of toothpaste, denture cleaners and other dentifrices decreased by -65% to X tons for the first time since 2018, thus ending a two-year rising trend. Over the period under review, exports continue to indicate a deep setback. The most prominent rate of growth was recorded in 2020 with an increase of 278% against the previous year. As a result, the exports reached the peak of X tons, and then shrank rapidly in the following year.

In value terms, toothpaste exports shrank sharply to $X in 2021. In general, exports saw a deep contraction. The pace of growth was the most pronounced in 2020 when exports increased by 121% against the previous year. Over the period under review, the exports attained the maximum at $X in 2013; however, from 2014 to 2021, the exports failed to regain momentum.

Exports by Country

Russia (X tons) was the main destination for toothpaste exports from Ukraine, with a 55% share of total exports. Moreover, toothpaste exports to Russia exceeded the volume sent to the second major destination, Moldova (X tons), twofold. Iraq (X tons) ranked third in terms of total exports with a 5.8% share.

From 2012 to 2021, the average annual growth rate of volume to Russia amounted to +14.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Moldova (-3.7% per year) and Iraq (+164.4% per year).

In value terms, the largest markets for toothpaste exported from Ukraine were Moldova ($X), Russia ($X) and Belarus ($X), together accounting for 79% of total exports. Iraq, Poland, Azerbaijan, Uzbekistan, Kyrgyzstan, Turkmenistan and Armenia lagged somewhat behind, together comprising a further 8.5%.

Iraq, with a CAGR of +174.8%, saw the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average toothpaste export price amounted to $X per ton, jumping by 48% against the previous year. In general, the export price, however, saw a mild slump. The pace of growth appeared the most rapid in 2016 when the average export price increased by 87%. As a result, the export price attained the peak level of $X per ton. From 2017 to 2021, the average export prices remained at a somewhat lower figure.

Prices varied noticeably country of destination: the country with the highest price was Uzbekistan ($X per ton), while the average price for exports to Russia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Uzbekistan (+12.3%), while the prices for the other major destinations experienced more modest paces of growth.

Toothpaste Imports

Imports into Ukraine

Toothpaste imports into Ukraine stood at X tons in 2021, remaining constant against the previous year's figure. Overall, imports, however, showed a pronounced setback. The most prominent rate of growth was recorded in 2017 when imports increased by 4.7% against the previous year. Over the period under review, imports hit record highs at X tons in 2013; however, from 2014 to 2021, imports stood at a somewhat lower figure.

In value terms, toothpaste imports soared to $X in 2021. In general, imports, however, recorded a slight reduction. Imports peaked at $X in 2013; however, from 2014 to 2021, imports failed to regain momentum.

Imports by Country

In 2021, China (X tons) constituted the largest supplier of toothpaste to Ukraine, accounting for a 36% share of total imports. Moreover, toothpaste imports from China exceeded the figures recorded by the second-largest supplier, Germany (X tons), threefold. The third position in this ranking was taken by Bulgaria (X tons), with an 11% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from China totaled -1.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (-2.4% per year) and Bulgaria (+31.7% per year).

In value terms, Germany ($X), China ($X) and Bulgaria ($X) constituted the largest toothpaste suppliers to Ukraine, together comprising 54% of total imports.

Bulgaria, with a CAGR of +43.8%, saw the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average toothpaste import price stood at $X per ton in 2021, growing by 15% against the previous year. Over the last nine years, it increased at an average annual rate of +1.3%. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably country of origin: the country with the highest price was the United States ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Bulgaria (+9.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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