U.S.: Strawberry Market 2024

Strawberry Market Size in the U.S.

The U.S. strawberry market expanded notably to $X in 2022, growing by 5.2% against the previous year. The market value increased at an average annual rate of +1.3% over the period from 2012 to 2022; the trend pattern remained relatively stable, with only minor fluctuations being recorded throughout the analyzed period. Over the period under review, the market reached the peak level at $X in 2014; however, from 2015 to 2022, consumption stood at a somewhat lower figure.

Strawberry Production in the U.S.

In value terms, strawberry production totaled $X in 2022. In general, production, however, continues to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2020 when the production volume increased by 22%. Over the period under review, production attained the peak level at $X in 2014; however, from 2015 to 2022, production stood at a somewhat lower figure.

In 2022, the average yield of strawberries in the United States amounted to X tons per ha, increasing by 3% compared with the previous year. In general, the yield recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2020 with an increase of 9.3%. As a result, the yield attained the peak level of X tons per ha. From 2021 to 2022, the growth of the average strawberry yield failed to regain momentum. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2022, the total area harvested in terms of strawberries production in the United States contracted modestly to X ha, which is down by -2.9% on the previous year. Over the period under review, the harvested area showed a slight slump. The pace of growth was the most pronounced in 2020 with an increase of 6.9% against the previous year. The strawberry harvested area peaked at X ha in 2013; however, from 2014 to 2022, the harvested area remained at a lower figure.

Strawberry Exports

Exports from the U.S.

For the third year in a row, the United States recorded growth in overseas shipments of strawberries, which increased by 6.9% to X tons in 2022. In general, exports, however, continue to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 when exports increased by 8.9%. Over the period under review, the exports hit record highs at X tons in 2013; however, from 2014 to 2022, the exports stood at a somewhat lower figure.

In value terms, strawberry exports rose slightly to $X in 2022. The total export value increased at an average annual rate of +3.3% over the period from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2021 with an increase of 20% against the previous year. The exports peaked in 2022 and are expected to retain growth in years to come.

Exports by Country

Canada (X tons) was the main destination for strawberry exports from the United States, accounting for a 75% share of total exports. Moreover, strawberry exports to Canada exceeded the volume sent to the second major destination, Mexico (X tons), fivefold. The third position in this ranking was taken by Japan (X tons), with a 2.3% share.

From 2012 to 2022, the average annual growth rate of volume to Canada totaled -1.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: Mexico (+9.7% per year) and Japan (-1.5% per year).

In value terms, Canada ($X) remains the key foreign market for strawberries exports from the United States, comprising 75% of total exports. The second position in the ranking was taken by Mexico ($X), with a 9.9% share of total exports. It was followed by Saudi Arabia, with a 4.1% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Canada totaled +2.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Mexico (+14.4% per year) and Saudi Arabia (+20.3% per year).

Export Prices by Country

The average strawberry export price stood at $X per ton in 2022, reducing by -2.9% against the previous year. Over the last decade, it increased at an average annual rate of +3.6%. The pace of growth was the most pronounced in 2021 when the average export price increased by 16% against the previous year. As a result, the export price reached the peak level of $X per ton, and then declined slightly in the following year.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Saudi Arabia ($X per ton), while the average price for exports to Mexico ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Saudi Arabia (+8.2%), while the prices for the other major destinations experienced more modest paces of growth.

Strawberry Imports

Imports into the U.S.

For the fourth consecutive year, the United States recorded growth in overseas purchases of strawberries, which increased by 6.5% to X tons in 2022. Overall, total imports indicated a temperate expansion from 2012 to 2022: its volume increased at an average annual rate of +4.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +58.1% against 2018 indices. The most prominent rate of growth was recorded in 2021 when imports increased by 22%. Over the period under review, imports attained the maximum in 2022 and are expected to retain growth in the immediate term.

In value terms, strawberry imports stood at $X in 2022. In general, imports continue to indicate buoyant growth. The pace of growth was the most pronounced in 2019 with an increase of 43%. Over the period under review, imports hit record highs in 2022 and are likely to see gradual growth in the near future.

Imports by Country

In 2022, Mexico (X tons) was the main strawberry supplier to the United States, accounting for a 98% share of total imports. It was followed by Canada (X tons), with a 1.7% share of total imports.

From 2012 to 2022, the average annual growth rate of volume from Mexico stood at +4.6%.

In value terms, Mexico ($X) constituted the largest supplier of strawberries to the United States, comprising 98% of total imports. The second position in the ranking was held by Canada ($X), with a 2% share of total imports.

From 2012 to 2022, the average annual rate of growth in terms of value from Mexico amounted to +11.4%.

Import Prices by Country

In 2022, the average strawberry import price amounted to $X per ton, declining by -4.9% against the previous year. In general, import price indicated a prominent expansion from 2012 to 2022: its price increased at an average annual rate of +6.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, strawberry import price decreased by -9.9% against 2019 indices. The most prominent rate of growth was recorded in 2019 an increase of 24% against the previous year. As a result, import price reached the peak level of $X per ton. From 2020 to 2022, the average import prices remained at a lower figure.

Average prices varied noticeably amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Canada ($X per ton), while the price for Mexico totaled $X per ton.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Mexico (+6.5%).

Source: IndexBox Platform

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