U.S.: Tissue Paper Market 2025

Tissue Paper Market Size in the U.S.

The U.S. tissue paper market stood at $X in 2022, stabilizing at the previous year. Over the period under review, consumption showed a relatively flat trend pattern. Tissue paper consumption peaked at $X in 2020; however, from 2021 to 2022, consumption stood at a somewhat lower figure.

Tissue Paper Production in the U.S.

In value terms, tissue paper production reached $X in 2022. Over the period under review, production saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 when the production volume increased by 5.6% against the previous year. As a result, production attained the peak level of $X; afterwards, it flattened through to 2022.

Tissue Paper Exports

Exports from the U.S.

In 2022, shipments abroad of toilet or facial tissue stock, towel and similar paper increased by 2.2% to X tons for the first time since 2018, thus ending a three-year declining trend. The total export volume increased at an average annual rate of +2.8% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2015 with an increase of 33%. The exports peaked at X tons in 2018; however, from 2019 to 2022, the exports stood at a somewhat lower figure.

In value terms, tissue paper exports skyrocketed to $X in 2022. The total export value increased at an average annual rate of +3.8% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2015 with an increase of 26%. The exports peaked at $X in 2018; however, from 2019 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Canada (X tons) was the main destination for tissue paper exports from the United States, with a 59% share of total exports. Moreover, tissue paper exports to Canada exceeded the volume sent to the second major destination, Mexico (X tons), twofold. The third position in this ranking was held by Guatemala (X tons), with a 3.1% share.

From 2012 to 2022, the average annual growth rate of volume to Canada amounted to +6.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Mexico (+0.2% per year) and Guatemala (+6.6% per year).

In value terms, Canada ($X) remains the key foreign market for toilet or facial tissue stock, towel and similar paper exports from the United States, comprising 57% of total exports. The second position in the ranking was held by Mexico ($X), with a 25% share of total exports. It was followed by Guatemala, with a 3.2% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Canada stood at +8.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Mexico (+1.4% per year) and Guatemala (+8.3% per year).

Export Prices by Country

In 2022, the average tissue paper export price amounted to $X per ton, increasing by 16% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.0%. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.

Average prices varied noticeably for the major overseas markets. In 2022, amid the top suppliers, the highest price was recorded for prices to Guatemala ($X per ton) and the Dominican Republic ($X per ton), while the average price for exports to Mexico ($X per ton) and Canada ($X per ton) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Canada (+1.8%), while the prices for the other major destinations experienced more modest paces of growth.

Tissue Paper Imports

Imports into the U.S.

Tissue paper imports into the United States soared to X tons in 2022, increasing by 18% against the previous year's figure. Overall, imports saw a slight increase. Over the period under review, imports reached the peak figure at X tons in 2020; however, from 2021 to 2022, imports failed to regain momentum.

In value terms, tissue paper imports skyrocketed to $X in 2022. The total import value increased at an average annual rate of +2.7% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, imports attained the maximum at $X in 2018; however, from 2019 to 2022, imports failed to regain momentum.

Imports by Country

Mexico (X tons), Canada (X tons) and Indonesia (X tons) were the main suppliers of tissue paper imports to the United States, with a combined 85% share of total imports. Turkey, Vietnam, Italy and China lagged somewhat behind, together comprising a further 11%.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Turkey (with a CAGR of +58.7%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Canada ($X), Mexico ($X) and Indonesia ($X) constituted the largest tissue paper suppliers to the United States, together comprising 80% of total imports. Turkey, Vietnam, Italy and China lagged somewhat behind, together accounting for a further 14%.

Turkey, with a CAGR of +68.8%, saw the highest growth rate of the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average tissue paper import price amounted to $X per ton, surging by 17% against the previous year. Over the last decade, it increased at an average annual rate of +1.7%. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Italy ($X per ton), while the price for Indonesia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Turkey (+6.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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