Venezuela: Market for Sanitary Towels, Tampons, Napkins and Diapers 2025

Market Size for Sanitary Towels, Tampons, Napkins and Diapers in Venezuela

In 2021, the Venezuelan sanitary towel and diaper market decreased by -12.1% to $X for the first time since 2017, thus ending a three-year rising trend. Overall, consumption, however, recorded a strong increase. Sanitary towel and diaper consumption peaked at $X in 2020, and then reduced in the following year.

Production of Sanitary Towels, Tampons, Napkins and Diapers in Venezuela

In value terms, sanitary towel and diaper production contracted to $X in 2021 estimated in export price. In general, production, however, saw a remarkable increase. The pace of growth appeared the most rapid in 2014 when the production volume increased by 87%. Over the period under review, production hit record highs at $X in 2020, and then fell in the following year.

Exports of Sanitary Towels, Tampons, Napkins and Diapers

Exports from Venezuela

In 2021, sanitary towel and diaper exports from Venezuela reduced to X kg, waning by -12.5% compared with 2020. In general, exports saw a dramatic decrease. Over the period under review, the exports attained the peak figure at X tons in 2012; however, from 2013 to 2021, the exports failed to regain momentum.

In value terms, sanitary towel and diaper exports dropped dramatically to $X in 2021. Overall, exports continue to indicate a dramatic slump. The smallest decline of -18.9% was in 2020. Over the period under review, the exports hit record highs at $X in 2012; however, from 2013 to 2021, the exports remained at a lower figure.

Exports by Country

Panama (X kg) was the main destination for sanitary towel and diaper exports from Venezuela, with a 80% share of total exports. Moreover, sanitary towel and diaper exports to Panama exceeded the volume sent to the second major destination, Spain (X kg), fourfold.

From 2012 to 2021, the average annual growth rate of volume to Panama totaled -36.8%.

In value terms, the largest markets for sanitary towel and diaper exported from Venezuela were Panama ($X) and Spain ($X).

Among the main countries of destination, Spain, with a CAGR of +42.4%, saw the highest growth rate of the value of exports, over the period under review.

Export Prices by Country

In 2021, the average sanitary towel and diaper export price amounted to $X per ton, which is down by -7.4% against the previous year. Over the period under review, the export price, however, continues to indicate strong growth. The most prominent rate of growth was recorded in 2014 an increase of 117% against the previous year. Over the period under review, the average export prices attained the peak figure at $X per ton in 2019; however, from 2020 to 2021, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major external markets. In 2021, amid the top suppliers, the country with the highest price was Spain ($X per ton), while the average price for exports to Panama totaled $X per ton.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Panama (+5.4%).

Imports of Sanitary Towels, Tampons, Napkins and Diapers

Imports into Venezuela

In 2021, after two years of growth, there was significant decline in overseas purchases of sanitary towels, tampons, napkins and diapers, when their volume decreased by -17.8% to X tons. Overall, imports showed a mild curtailment. The growth pace was the most rapid in 2017 with an increase of 95%. Imports peaked at X tons in 2015; however, from 2016 to 2021, imports stood at a somewhat lower figure.

In value terms, sanitary towel and diaper imports reduced notably to $X in 2021. Over the period under review, imports showed a abrupt curtailment. The most prominent rate of growth was recorded in 2019 when imports increased by 86% against the previous year. Imports peaked at $X in 2013; however, from 2014 to 2021, imports stood at a somewhat lower figure.

Imports by Country

In 2021, China (X tons) constituted the largest sanitary towel and diaper supplier to Venezuela, accounting for a 68% share of total imports. Moreover, sanitary towel and diaper imports from China exceeded the figures recorded by the second-largest supplier, Turkey (X tons), fivefold. Colombia (X tons) ranked third in terms of total imports with an 11% share.

From 2012 to 2021, the average annual growth rate of volume from China totaled +35.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Turkey (+99.4% per year) and Colombia (-17.3% per year).

In value terms, China ($X) constituted the largest supplier of sanitary towels, tampons, napkins and diapers to Venezuela, comprising 75% of total imports. The second position in the ranking was held by Colombia ($X), with a 10% share of total imports. It was followed by Turkey, with an 8.2% share.

From 2012 to 2021, the average annual rate of growth in terms of value from China amounted to +31.7%. The remaining supplying countries recorded the following average annual rates of imports growth: Colombia (-18.8% per year) and Turkey (+77.3% per year).

Import Prices by Country

The average sanitary towel and diaper import price stood at $X per ton in 2021, which is down by -4.3% against the previous year. Over the period under review, the import price showed a abrupt curtailment. The growth pace was the most rapid in 2013 when the average import price increased by 17% against the previous year. As a result, import price attained the peak level of $X per ton. From 2014 to 2021, the average import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was China ($X per ton), while the price for Chile ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Colombia (-1.8%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :