Vietnam: Toothpaste Market 2024

Toothpaste Market Size in Vietnam

The Vietnamese toothpaste market expanded significantly to $X in 2021, rising by 10% against the previous year. The market value increased at an average annual rate of +1.2% over the period from 2012 to 2021; the trend pattern remained consistent, with somewhat noticeable fluctuations throughout the analyzed period. As a result, consumption reached the peak level of $X. From 2019 to 2021, the growth of the market remained at a somewhat lower figure.

Toothpaste Production in Vietnam

In value terms, toothpaste production skyrocketed to $X in 2021 estimated in export price. In general, production, however, recorded a pronounced downturn. Over the period under review, production attained the maximum level at $X in 2018; however, from 2019 to 2021, production stood at a somewhat lower figure.

Toothpaste Exports

Exports from Vietnam

In 2021, the amount of toothpaste, denture cleaners and other dentifrices exported from Vietnam surged to X tons, increasing by 20% compared with the previous year. Over the period under review, exports, however, recorded a slight setback. The pace of growth was the most pronounced in 2015 when exports increased by 63% against the previous year. The exports peaked at X tons in 2016; however, from 2017 to 2021, the exports remained at a lower figure.

In value terms, toothpaste exports skyrocketed to $X in 2021. In general, exports, however, showed a slight descent. The most prominent rate of growth was recorded in 2015 with an increase of 36% against the previous year. Over the period under review, the exports reached the peak figure at $X in 2016; however, from 2017 to 2021, the exports remained at a lower figure.

Exports by Country

Ghana (X tons), Myanmar (X tons) and the Philippines (X tons) were the main destinations of toothpaste exports from Vietnam, with a combined 48% share of total exports. South Africa, Kenya, Mongolia, the United States, Kazakhstan, Thailand, Hong Kong SAR, Mozambique, the United Arab Emirates and Turkey lagged somewhat behind, together accounting for a further 31%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Kazakhstan (with a CAGR of +80.5%), while the other leaders experienced more modest paces of growth.

In value terms, Ghana ($X), Myanmar ($X) and the Philippines ($X) appeared to be the largest markets for toothpaste exported from Vietnam worldwide, together accounting for 55% of total exports. South Africa, Kenya, the United States, Thailand, Hong Kong SAR, Mongolia, the United Arab Emirates, Kazakhstan, Turkey and Mozambique lagged somewhat behind, together comprising a further 28%.

Kazakhstan, with a CAGR of +63.0%, saw the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average toothpaste export price amounted to $X per ton, growing by 3.7% against the previous year. In general, the export price, however, continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014 an increase of 15%. As a result, the export price attained the peak level of $X per ton. From 2015 to 2021, the average export prices remained at a somewhat lower figure.

Prices varied noticeably country of destination: the country with the highest price was Ghana ($X per ton), while the average price for exports to Mozambique ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to South Africa (+4.0%), while the prices for the other major destinations experienced more modest paces of growth.

Toothpaste Imports

Imports into Vietnam

In 2021, purchases abroad of toothpaste, denture cleaners and other dentifrices decreased by -14.1% to X tons, falling for the second year in a row after eight years of growth. Overall, imports, however, saw a strong increase. The pace of growth was the most pronounced in 2019 when imports increased by 43% against the previous year. As a result, imports reached the peak of X tons. From 2020 to 2021, the growth of imports failed to regain momentum.

In value terms, toothpaste imports reduced to $X in 2021. Over the period under review, imports, however, continue to indicate buoyant growth. The most prominent rate of growth was recorded in 2019 with an increase of 39% against the previous year. As a result, imports attained the peak of $X. From 2020 to 2021, the growth of imports remained at a lower figure.

Imports by Country

In 2021, Thailand (X tons) constituted the largest toothpaste supplier to Vietnam, accounting for a 56% share of total imports. Moreover, toothpaste imports from Thailand exceeded the figures recorded by the second-largest supplier, China (X tons), fivefold. South Korea (X tons) ranked third in terms of total imports with an 8.6% share.

From 2012 to 2021, the average annual growth rate of volume from Thailand totaled +24.0%. The remaining supplying countries recorded the following average annual rates of imports growth: China (+17.8% per year) and South Korea (+10.2% per year).

In value terms, Thailand ($X) constituted the largest supplier of toothpaste, denture cleaners and other dentifrices to Vietnam, comprising 55% of total imports. The second position in the ranking was held by China ($X), with a 12% share of total imports. It was followed by South Korea, with an 8.5% share.

From 2012 to 2021, the average annual growth rate of value from Thailand stood at +25.1%. The remaining supplying countries recorded the following average annual rates of imports growth: China (+21.0% per year) and South Korea (+18.4% per year).

Import Prices by Country

In 2021, the average toothpaste import price amounted to $X per ton, picking up by 5.5% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +3.1%. The most prominent rate of growth was recorded in 2017 when the average import price increased by 10% against the previous year. The import price peaked in 2021 and is expected to retain growth in the immediate term.

Prices varied noticeably country of origin: the country with the highest price was Russia ($X per ton), while the price for Hong Kong SAR ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by South Korea (+7.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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