Report Update Feb 1, 2025

Vietnam - Books, Brochures and Similar Printed Matter - Market Analysis, Forecast, Size, Trends and Insights

Single report

Sent by email within 24h (Mon-Fri)

$599 Basic Edition

$2095 Professional Edition

What's the difference?

Subscription

Online access and download

from $350/month

Get instant access to more than 2 million reports, dashboards, and datasets on the IndexBox Platform.

View Pricing

Vietnam: Book And Brochure Market 2025

Book And Brochure Market Size in Vietnam

The Vietnamese book and brochure market declined to $X in 2022, shrinking by -10.7% against the previous year. In general, consumption recorded a pronounced decline. As a result, consumption reached the peak level of $X. From 2017 to 2022, the growth of the market failed to regain momentum.

Book And Brochure Production in Vietnam

In value terms, book and brochure production rose to $X in 2022 estimated in export price. Over the period under review, production saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 when the production volume increased by 149%. As a result, production attained the peak level of $X. From 2017 to 2022, production growth remained at a lower figure.

Book And Brochure Exports

Exports from Vietnam

In 2022, approx. X units of books, brochures and similar printed matter were exported from Vietnam; growing by 1,199% compared with 2021 figures. Over the period under review, exports continue to indicate a significant increase. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

In value terms, book and brochure exports surged to $X in 2022. In general, exports showed buoyant growth. The most prominent rate of growth was recorded in 2014 when exports increased by 111% against the previous year. Over the period under review, the exports reached the peak figure in 2022 and are likely to see gradual growth in the near future.

Exports by Country

Myanmar (X units) was the main destination for book and brochure exports from Vietnam, with a approx. 100% share of total exports.

From 2012 to 2022, the average annual growth rate of volume to Myanmar amounted to +186.2%.

In value terms, Myanmar ($X) also remains the key foreign market for books, brochures and similar printed matter exports from Vietnam.

From 2012 to 2022, the average annual growth rate of value to Myanmar stood at +145.9%.

Export Prices by Country

The average book and brochure export price stood at $X per unit in 2022, declining by -87.4% against the previous year. In general, the export price continues to indicate a abrupt setback. The growth pace was the most rapid in 2016 when the average export price increased by 100% against the previous year. As a result, the export price reached the peak level of $X per unit. From 2017 to 2022, the average export prices remained at a lower figure.

As there is only one major export destination, the average price level is determined by prices for Myanmar.

From 2012 to 2022, the rate of growth in terms of prices for Tanzania amounted to +3.7% per year.

Book And Brochure Imports

Imports into Vietnam

In 2022, the amount of books, brochures and similar printed matter imported into Vietnam rose modestly to X units, surging by 4.5% against the previous year. In general, imports showed resilient growth. The pace of growth appeared the most rapid in 2013 when imports increased by 213% against the previous year. As a result, imports reached the peak of X units. From 2014 to 2022, the growth of imports remained at a lower figure.

In value terms, book and brochure imports shrank markedly to $X in 2022. Over the period under review, imports continue to indicate noticeable growth. The most prominent rate of growth was recorded in 2013 with an increase of 272% against the previous year. As a result, imports reached the peak of $X. From 2014 to 2022, the growth of imports failed to regain momentum.

Imports by Country

China (X units), Singapore (X units) and the United States (X units) were the main suppliers of book and brochure imports to Vietnam, together comprising 76% of total imports. Japan, the UK, South Korea and Hong Kong SAR lagged somewhat behind, together accounting for a further 18%.

From 2012 to 2022, the biggest increases were recorded for Japan (with a CAGR of +14.9%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest book and brochure suppliers to Vietnam were Singapore ($X), China ($X) and the United States ($X), together accounting for 63% of total imports. The UK, Japan, South Korea and Hong Kong SAR lagged somewhat behind, together comprising a further 23%.

In terms of the main suppliers, Japan, with a CAGR of +14.0%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average book and brochure import price stood at $X per unit in 2022, dropping by -33.9% against the previous year. Overall, the import price continues to indicate a pronounced descent. The pace of growth was the most pronounced in 2013 an increase of 19% against the previous year. The import price peaked at $X per unit in 2014; however, from 2015 to 2022, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the UK ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Russia (+5.8%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for books, brochures and similar printed matter in the world?

The countries with the highest volumes of in 2021 were Poland, China and Russia, together accounting for 46% of global consumption.

What are the largest producers of books, brochures and similar printed matter in the world?

The countries with the highest volumes of in 2021 were Poland, China and Russia, with a combined 48% share of global production.

What are the leading suppliers of books, brochures and similar printed matter to Vietnam?

In value terms, the largest book and brochure suppliers to Vietnam were the United States, Japan and the UK, with a combined 64% share of total imports.

What are the leading importers of books, brochures and similar printed matter from Vietnam?

In value terms, the United States remains the key foreign market for book and brochure exports from Vietnam, comprising 43% of total exports. The second position in the ranking was occupied by Japan, with a 12% share of total exports. It was followed by Australia, with a 10% share.

What is the average export price for books, brochures and similar printed matter in Vietnam?

The average book and brochure export price stood at $7.1 per unit in 2021, reducing by -5.7% against the previous year.

What is the average import price for books, brochures and similar printed matter in Vietnam?

The average book and brochure import price stood at $8.7 per unit in 2021, shrinking by -29% against the previous year.

This report provides an in-depth analysis of the book and brochure market in Vietnam. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

UNCode 32200-1 - Books, brochures and similar printed matter; children's books, in print

Country coverage:

Vietnam

Data coverage:

Market volume and value
Per Capita consumption
Forecast of the market dynamics in the medium term
Trade (exports and imports) in Vietnam
Export and import prices
Market trends, drivers and restraints
Key market players and their profiles

Reasons to buy this report:

Take advantage of the latest data
Find deeper insights into current market developments
Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

How to diversify your business and benefit from new market opportunities
How to load your idle production capacity
How to boost your sales on overseas markets
How to increase your profit margins
How to make your supply chain more sustainable
How to reduce your production and supply chain costs
How to outsource production to other countries
How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business
1. REPORT DESCRIPTION
2. RESEARCH METHODOLOGY AND AI PLATFORM
3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
4. GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance
1. KEY FINDINGS
2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects
1. MARKET SIZE
2. MARKET STRUCTURE
3. TRADE BALANCE
4. PER CAPITA CONSUMPTION
5. MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCT

Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO
1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
2. BEST-SELLING PRODUCTS
3. MOST CONSUMED PRODUCT
4. MOST TRADED PRODUCT
5. MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO
1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
2. TOP PRODUCING COUNTRIES
3. TOP EXPORTING COUNTRIES
4. LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO
1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
2. TOP CONSUMING MARKETS
3. UNSATURATED MARKETS
4. TOP IMPORTING MARKETS
5. MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry
1. PRODUCTION VOLUME AND VALUE
8. IMPORTS
The Largest Import Supplying Countries
1. IMPORTS FROM 2012–2024
2. IMPORTS BY COUNTRY
3. IMPORT PRICES BY COUNTRY
9. EXPORTS
The Largest Destinations for Exports
1. EXPORTS FROM 2012–2024
2. EXPORTS BY COUNTRY
3. EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO
LIST OF TABLES
1. Key Findings In 2024
2. Market Volume, In Physical Terms, 2012–2024
3. Market Value, 2012–2024
4. Per Capita Consumption In 2012-2024
5. Imports, In Physical Terms, By Country, 2012–2024
6. Imports, In Value Terms, By Country, 2012–2024
7. Import Prices, By Country Of Origin, 2012–2024
8. Exports, In Physical Terms, By Country, 2012–2024
9. Exports, In Value Terms, By Country, 2012–2024
10. Export Prices, By Country Of Destination, 2012–2024
LIST OF FIGURES
1. Market Volume, In Physical Terms, 2012–2024
2. Market Value, 2012–2024
3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2024
4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2024
5. Trade Balance, In Physical Terms, 2012-2024
6. Trade Balance, In Value Terms, 2012-2024
7. Per Capita Consumption, 2012-2024
8. Market Volume Forecast to 2030
9. Market Value Forecast to 2030
10. Products: Market Size And Growth, By Type
11. Products: Average Per Capita Consumption, By Type
12. Products: Exports And Growth, By Type
13. Products: Export Prices And Growth, By Type
14. Production Volume And Growth
15. Exports And Growth
16. Export Prices And Growth
17. Market Size And Growth
18. Per Capita Consumption
19. Imports And Growth
20. Import Prices
21. Production, In Physical Terms, 2012–2024
22. Production, In Value Terms, 2012–2024
23. Imports, In Physical Terms, 2012–2024
24. Imports, In Value Terms, 2012–2024
25. Imports, In Physical Terms, By Country, 2024
26. Imports, In Physical Terms, By Country, 2012–2024
27. Imports, In Value Terms, By Country, 2012–2024
28. Import Prices, By Country Of Origin, 2012–2024
29. Exports, In Physical Terms, 2012–2024
30. Exports, In Value Terms, 2012–2024
31. Exports, In Physical Terms, By Country, 2024
32. Exports, In Physical Terms, By Country, 2012–2024
33. Exports, In Value Terms, By Country, 2012–2024
34. Export Prices, By Country Of Destination, 2012–2024