Vietnam: Exercise Book Market 2025

Exercise Book Market Size in Vietnam

The Vietnamese exercise book market was finally on the rise to reach $X in 2022, after two years of decline. Overall, the total consumption indicated a perceptible expansion from 2012 to 2022: its value increased at an average annual rate of +2.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by -31.6% against 2017 indices. Over the period under review, the market attained the maximum level at $X in 2017; however, from 2018 to 2022, consumption stood at a somewhat lower figure.

Exercise Book Production in Vietnam

In value terms, exercise book production shrank modestly to $X in 2022 estimated in export price. In general, the total production indicated a moderate increase from 2012 to 2022: its value increased at an average annual rate of +3.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production increased by +1.5% against 2020 indices. The pace of growth appeared the most rapid in 2016 with an increase of 44%. Over the period under review, production attained the maximum level at $X in 2017; however, from 2018 to 2022, production remained at a lower figure.

Exercise Book Exports

Exports from Vietnam

After four years of growth, overseas shipments of exercise books decreased by -19.8% to X tons in 2022. Overall, exports showed a slight decline. The most prominent rate of growth was recorded in 2018 when exports increased by 318%. The exports peaked at X tons in 2021, and then dropped significantly in the following year.

In value terms, exercise book exports declined to $X in 2022. In general, exports, however, continue to indicate notable growth. The pace of growth was the most pronounced in 2018 when exports increased by 260% against the previous year. The exports peaked at $X in 2021, and then contracted in the following year.

Exports by Country

The Netherlands (X tons) was the main destination for exercise book exports from Vietnam, accounting for a 41% share of total exports. Moreover, exercise book exports to the Netherlands exceeded the volume sent to the second major destination, Mexico (X tons), eightfold. The third position in this ranking was taken by Canada (X tons), with a 4.6% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to the Netherlands amounted to +78.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Mexico (+7.2% per year) and Canada (+9.9% per year).

In value terms, the Netherlands ($X) remains the key foreign market for exercise books exports from Vietnam, comprising 39% of total exports. The second position in the ranking was taken by Canada ($X), with a 6% share of total exports. It was followed by Mexico, with a 4.5% share.

From 2012 to 2022, the average annual growth rate of value to the Netherlands stood at +66.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Canada (+15.9% per year) and Mexico (+5.8% per year).

Export Prices by Country

The average exercise book export price stood at $X per ton in 2022, increasing by 12% against the previous year. Overall, the export price continues to indicate a resilient expansion. The pace of growth appeared the most rapid in 2014 when the average export price increased by 45% against the previous year. Over the period under review, the average export prices attained the maximum at $X per ton in 2017; however, from 2018 to 2022, the export prices failed to regain momentum.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was the United States ($X per ton), while the average price for exports to Cambodia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Canada (+5.4%), while the prices for the other major destinations experienced more modest paces of growth.

Exercise Book Imports

Imports into Vietnam

In 2022, purchases abroad of exercise books was finally on the rise to reach X tons for the first time since 2019, thus ending a two-year declining trend. Over the period under review, imports recorded a prominent expansion. The pace of growth was the most pronounced in 2016 with an increase of 284% against the previous year. Over the period under review, imports attained the maximum at X tons in 2019; however, from 2020 to 2022, imports remained at a lower figure.

In value terms, exercise book imports totaled $X in 2022. In general, imports recorded a buoyant expansion. The pace of growth appeared the most rapid in 2018 with an increase of 298% against the previous year. Over the period under review, imports attained the maximum at $X in 2019; however, from 2020 to 2022, imports failed to regain momentum.

Imports by Country

In 2022, Indonesia (X tons) constituted the largest supplier of exercise book to Vietnam, with a 39% share of total imports. Moreover, exercise book imports from Indonesia exceeded the figures recorded by the second-largest supplier, China (X tons), threefold. The third position in this ranking was held by Malaysia (X tons), with a 9.4% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from Indonesia was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: China (+12.3% per year) and Malaysia (+39.1% per year).

In value terms, the largest exercise book suppliers to Vietnam were Indonesia ($X), France ($X) and Japan ($X), together comprising 40% of total imports.

Japan, with a CAGR of +87.4%, recorded the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average exercise book import price stood at $X per ton in 2022, declining by -27% against the previous year. Over the period under review, import price indicated measured growth from 2012 to 2022: its price increased at an average annual rate of +2.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2021 when the average import price increased by 33%. As a result, import price attained the peak level of $X per ton, and then dropped dramatically in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the UK ($X per ton), while the price for South Korea ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the UK (+9.2%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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