Vietnam: Newspaper Market 2025

Newspaper Market Size in Vietnam

The Vietnamese newspaper market totaled $X in 2022, surging by 4.6% against the previous year. In general, consumption, however, saw a abrupt contraction. Newspaper consumption peaked at $X in 2012; however, from 2013 to 2022, consumption stood at a somewhat lower figure.

Newspaper Production in Vietnam

In value terms, newspaper production expanded slightly to $X in 2022 estimated in export price. Overall, production, however, recorded a noticeable setback. The most prominent rate of growth was recorded in 2020 when the production volume increased by 20% against the previous year. Over the period under review, production reached the peak level at $X in 2012; however, from 2013 to 2022, production remained at a lower figure.

Newspaper Exports

Exports from Vietnam

In 2022, shipments abroad of newspapers, journals and periodicals increased by 60% to X units, rising for the fourth consecutive year after two years of decline. Over the period under review, exports saw a significant increase. The most prominent rate of growth was recorded in 2015 when exports increased by 729% against the previous year. Over the period under review, the exports attained the maximum at X units in 2016; however, from 2017 to 2022, the exports remained at a lower figure.

In value terms, newspaper exports surged to $X in 2022. Overall, exports showed resilient growth. The pace of growth was the most pronounced in 2016 with an increase of 950% against the previous year. As a result, the exports attained the peak of $X. From 2017 to 2022, the growth of the exports remained at a lower figure.

Exports by Country

Myanmar (X units), China (X units) and Ghana (X units) were the main destinations of newspaper exports from Vietnam, with a combined 76% share of total exports.

From 2012 to 2022, the biggest increases were recorded for Myanmar (with a CAGR of +89.5%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, China ($X) remains the key foreign market for newspapers, journals and periodicals exports from Vietnam, comprising 39% of total exports. The second position in the ranking was held by Myanmar ($X), with a 12% share of total exports. It was followed by the United States, with a 12% share.

From 2012 to 2022, the average annual growth rate of value to China stood at +52.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Myanmar (+54.7% per year) and the United States (+7.3% per year).

Export Prices by Country

The average newspaper export price stood at $X per unit in 2022, declining by -24.3% against the previous year. In general, the export price continues to indicate a pronounced slump. The pace of growth was the most pronounced in 2016 an increase of 33% against the previous year. Over the period under review, the average export prices hit record highs at $X per unit in 2020; however, from 2021 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Spain ($X per unit), while the average price for exports to Myanmar ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Spain (+9.5%), while the prices for the other major destinations experienced more modest paces of growth.

Newspaper Imports

Imports into Vietnam

In 2022, purchases abroad of newspapers, journals and periodicals decreased by -15.1% to X units, falling for the fifth consecutive year after two years of growth. Over the period under review, imports continue to indicate a precipitous decline. The growth pace was the most rapid in 2017 when imports increased by 213% against the previous year. Imports peaked at X units in 2012; however, from 2013 to 2022, imports remained at a lower figure.

In value terms, newspaper imports contracted to $X in 2022. Overall, imports saw a deep slump. The pace of growth was the most pronounced in 2017 when imports increased by 134% against the previous year. Imports peaked at $X in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

Imports by Country

South Korea (X units), the United States (X units) and Japan (X units) were the main suppliers of newspaper imports to Vietnam, with a combined 69% share of total imports. These countries were followed by Australia, Thailand, Cambodia, Singapore and Hong Kong SAR, which together accounted for a further 26%.

From 2012 to 2022, the biggest increases were recorded for Australia (with a CAGR of +12.4%), while purchases for the other leaders experienced mixed trend patterns.

In value terms, the largest newspaper suppliers to Vietnam were South Korea ($X), the United States ($X) and Japan ($X), together comprising 73% of total imports. These countries were followed by Thailand, Australia, Cambodia, Singapore and Hong Kong SAR, which together accounted for a further 22%.

Australia, with a CAGR of +22.1%, saw the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average newspaper import price stood at $X per unit in 2022, growing by 4% against the previous year. Over the period under review, the import price continues to indicate a prominent increase. The pace of growth was the most pronounced in 2018 when the average import price increased by 115%. The import price peaked in 2022 and is likely to see steady growth in the near future.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was South Korea ($X per unit), while the price for Hong Kong SAR ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Singapore (+18.3%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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