Vietnam: Market for Calendars And Trade Advertising Material 2024

Market Size for Calendars And Trade Advertising Material in Vietnam

The Vietnamese market for calendars and trade advertising material fell to $X in 2022, with a decrease of -6.6% against the previous year. In general, consumption continues to indicate a pronounced reduction. Calendars and trade advertising material consumption peaked at $X in 2012; however, from 2013 to 2022, consumption remained at a lower figure.

Production of Calendars And Trade Advertising Material in Vietnam

In value terms, calendars and trade advertising material production shrank to $X in 2022 estimated in export price. Over the period under review, production saw a noticeable contraction. The most prominent rate of growth was recorded in 2018 with an increase of 23%. Over the period under review, production hit record highs at $X in 2012; however, from 2013 to 2022, production failed to regain momentum.

Exports of Calendars And Trade Advertising Material

Exports from Vietnam

In 2022, calendars and trade advertising material exports from Vietnam rose rapidly to X tons, with an increase of 6.2% on 2021 figures. Over the period under review, exports recorded prominent growth. The most prominent rate of growth was recorded in 2018 when exports increased by 117% against the previous year. The exports peaked at X tons in 2020; however, from 2021 to 2022, the exports stood at a somewhat lower figure.

In value terms, calendars and trade advertising material exports shrank slightly to $X in 2022. Overall, exports enjoyed a prominent increase. The pace of growth was the most pronounced in 2018 with an increase of 104% against the previous year. The exports peaked at $X in 2021, and then fell slightly in the following year.

Exports by Country

Japan (X tons) was the main destination for calendars and trade advertising material exports from Vietnam, with a 50% share of total exports. Moreover, calendars and trade advertising material exports to Japan exceeded the volume sent to the second major destination, the United States (X tons), threefold. Cambodia (X tons) ranked third in terms of total exports with a 6.2% share.

From 2012 to 2022, the average annual growth rate of volume to Japan stood at +15.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+12.5% per year) and Cambodia (+12.6% per year).

In value terms, the largest markets for calendars and trade advertising material exported from Vietnam were Japan ($X), Cambodia ($X) and the United States ($X), together accounting for 58% of total exports. The Netherlands, Australia, France and Slovakia lagged somewhat behind, together accounting for a further 3.4%.

In terms of the main countries of destination, the Netherlands, with a CAGR of +24.1%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average export price for calendars and trade advertising material stood at $X per ton in 2022, shrinking by -9.2% against the previous year. Over the period under review, export price indicated a measured increase from 2012 to 2022: its price increased at an average annual rate of +3.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, calendars and trade advertising material export price increased by +34.3% against 2018 indices. The pace of growth appeared the most rapid in 2021 when the average export price increased by 26% against the previous year. As a result, the export price attained the peak level of $X per ton, and then declined in the following year.

There were significant differences in the average prices for the major export markets. In 2022, amid the top suppliers, the country with the highest price was Cambodia ($X per ton), while the average price for exports to Slovakia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Australia (+6.1%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Calendars And Trade Advertising Material

Imports into Vietnam

After three years of growth, supplies from abroad of calendars and trade advertising material decreased by -12% to X tons in 2022. In general, imports, however, posted a strong increase. The most prominent rate of growth was recorded in 2017 with an increase of 43%. Over the period under review, imports hit record highs at X tons in 2021, and then reduced in the following year.

In value terms, calendars and trade advertising material imports shrank to $X in 2022. Overall, imports, however, showed prominent growth. The most prominent rate of growth was recorded in 2013 when imports increased by 38%. Over the period under review, imports attained the maximum at $X in 2021, and then fell in the following year.

Imports by Country

In 2022, China (X tons) constituted the largest calendars and trade advertising material supplier to Vietnam, accounting for a 71% share of total imports. Moreover, calendars and trade advertising material imports from China exceeded the figures recorded by the second-largest supplier, Hong Kong SAR (X tons), more than tenfold. Taiwan (Chinese) (X tons) ranked third in terms of total imports with a 5.4% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from China amounted to +11.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Hong Kong SAR (+7.2% per year) and Taiwan (Chinese) (+3.6% per year).

In value terms, the largest calendars and trade advertising material suppliers to Vietnam were China ($X), Taiwan (Chinese) ($X) and Hong Kong SAR ($X), together comprising 78% of total imports.

Among the main suppliers, Hong Kong SAR, with a CAGR of +21.1%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average import price for calendars and trade advertising material stood at $X per ton in 2022, with an increase of 4.5% against the previous year. In general, the import price saw resilient growth. The pace of growth appeared the most rapid in 2018 when the average import price increased by 84% against the previous year. As a result, import price reached the peak level of $X per ton. From 2019 to 2022, the average import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Taiwan (Chinese) ($X per ton), while the price for Malaysia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Taiwan (Chinese) (+13.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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