Vietnam: Toilet Paper Market 2024

Toilet Paper Market Size in Vietnam

In 2021, the Vietnamese toilet paper market was finally on the rise to reach $X for the first time since 2016, thus ending a four-year declining trend. In general, the total consumption indicated a modest expansion from 2012 to 2021: its value increased at an average annual rate of +1.4% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption decreased by -34.2% against 2016 indices. As a result, consumption reached the peak level of $X. From 2017 to 2021, the growth of the market remained at a somewhat lower figure.

Toilet Paper Production in Vietnam

In value terms, toilet paper production reduced to $X in 2021 estimated in export price. In general, the total production indicated a moderate increase from 2012 to 2021: its value increased at an average annual rate of +2.2% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production increased by +1.4% against 2019 indices. The most prominent rate of growth was recorded in 2016 with an increase of 25%. As a result, production attained the peak level of $X. From 2017 to 2021, production growth failed to regain momentum.

Toilet Paper Exports

Exports from Vietnam

After three years of growth, shipments abroad of toilet paper decreased by -16.1% to X tons in 2021. Over the period under review, exports, however, showed a remarkable increase. The most prominent rate of growth was recorded in 2015 with an increase of 72% against the previous year. Over the period under review, the exports hit record highs at X tons in 2020, and then contracted remarkably in the following year.

In value terms, toilet paper exports contracted significantly to $X in 2021. In general, exports, however, posted a buoyant increase. The most prominent rate of growth was recorded in 2020 when exports increased by 82% against the previous year. As a result, the exports attained the peak of $X, and then shrank remarkably in the following year.

Exports by Country

Japan (X tons) was the main destination for toilet paper exports from Vietnam, accounting for a 49% share of total exports. Moreover, toilet paper exports to Japan exceeded the volume sent to the second major destination, the United States (X tons), threefold. Singapore (X tons) ranked third in terms of total exports with a 9.8% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Japan totaled +26.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+52.4% per year) and Singapore (+80.0% per year).

In value terms, Japan ($X) remains the key foreign market for toilet paper exports from Vietnam, comprising 49% of total exports. The second position in the ranking was taken by the United States ($X), with a 15% share of total exports. It was followed by Singapore, with a 9.8% share.

From 2012 to 2021, the average annual growth rate of value to Japan totaled +24.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+46.1% per year) and Singapore (+73.4% per year).

Export Prices by Country

The average toilet paper export price stood at $X per ton in 2021, approximately equating the previous year. In general, the export price, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2020 when the average export price increased by 12%. As a result, the export price reached the peak level of $X per ton, and then contracted modestly in the following year.

There were significant differences in the average prices for the major export markets. In 2021, amid the top suppliers, the country with the highest price was Australia ($X per ton), while the average price for exports to Honduras ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to South Korea (+2.5%), while the prices for the other major destinations experienced mixed trend patterns.

Toilet Paper Imports

Imports into Vietnam

In 2021, the amount of toilet paper imported into Vietnam fell to X tons, which is down by -10.4% compared with 2020 figures. Overall, imports showed a drastic downturn. The growth pace was the most rapid in 2019 with an increase of 122% against the previous year. Imports peaked at X tons in 2015; however, from 2016 to 2021, imports remained at a lower figure.

In value terms, toilet paper imports dropped slightly to $X in 2021. In general, imports continue to indicate a pronounced setback. The most prominent rate of growth was recorded in 2019 with an increase of 118% against the previous year. Imports peaked at $X in 2015; however, from 2016 to 2021, imports remained at a lower figure.

Imports by Country

In 2021, Indonesia (X tons) constituted the largest supplier of toilet paper to Vietnam, accounting for a 62% share of total imports. Moreover, toilet paper imports from Indonesia exceeded the figures recorded by the second-largest supplier, China (X tons), sixfold. The Philippines (X tons) ranked third in terms of total imports with a 5.9% share.

From 2012 to 2021, the average annual growth rate of volume from Indonesia stood at -6.5%. The remaining supplying countries recorded the following average annual rates of imports growth: China (+21.9% per year) and the Philippines (+11.9% per year).

In value terms, Indonesia ($X) constituted the largest supplier of toilet paper to Vietnam, comprising 60% of total imports. The second position in the ranking was held by China ($X), with a 9.5% share of total imports. It was followed by the Philippines, with an 8.4% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Indonesia amounted to -5.0%. The remaining supplying countries recorded the following average annual rates of imports growth: China (+19.2% per year) and the Philippines (+15.1% per year).

Import Prices by Country

The average toilet paper import price stood at $X per ton in 2021, growing by 8.4% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +1.4%. The most prominent rate of growth was recorded in 2015 when the average import price increased by 18% against the previous year. The import price peaked in 2021 and is likely to continue growth in the immediate term.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the Philippines ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Philippines (+2.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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