Western Africa: Athletic Footwear Market 2024

Athletic Footwear Market Size in Western Africa

The West African athletic footwear market declined modestly to $X in 2022, approximately mirroring the previous year. In general, consumption showed a buoyant expansion. The level of consumption peaked at $X in 2019; however, from 2020 to 2022, consumption failed to regain momentum.

Athletic Footwear Production in Western Africa

In value terms, athletic footwear production dropped slightly to $X in 2022 estimated in export price. In general, production, however, saw a strong expansion. The pace of growth appeared the most rapid in 2015 with an increase of 175% against the previous year. The level of production peaked at $X in 2019; however, from 2020 to 2022, production stood at a somewhat lower figure.

Athletic Footwear Exports

Exports in Western Africa

In 2022, the amount of athletic footwear exported in Western Africa skyrocketed to X pairs, with an increase of 152% on the previous year's figure. In general, exports posted a slight expansion. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

In value terms, athletic footwear exports surged to $X in 2022. Over the period under review, exports enjoyed a buoyant increase. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

Exports by Country

Togo was the main exporter of athletic footwear in Western Africa, with the volume of exports resulting at X pairs, which was near 56% of total exports in 2022. Nigeria (X pairs) held a 21% share (based on physical terms) of total exports, which put it in second place, followed by Senegal (9.6%), Ghana (5.3%) and Gambia (5.1%).

Togo experienced a relatively flat trend pattern with regard to volume of exports of athletic footwear. At the same time, Nigeria (+12.3%) displayed positive paces of growth. Moreover, Nigeria emerged as the fastest-growing exporter exported in Western Africa, with a CAGR of +12.3% from 2012-2022. By contrast, Senegal (-8.9%), Ghana (-9.9%) and Gambia (-16.2%) illustrated a downward trend over the same period. From 2012 to 2022, the share of Togo and Nigeria increased by +56 and +13 percentage points, respectively.

In value terms, Togo ($X) emerged as the largest athletic footwear supplier in Western Africa, comprising 66% of total exports. The second position in the ranking was taken by Senegal ($X), with a 10% share of total exports. It was followed by Nigeria, with a 9% share.

In Togo, athletic footwear exports remained relatively stable over the period from 2012-2022. The remaining exporting countries recorded the following average annual rates of exports growth: Senegal (-2.9% per year) and Nigeria (+11.8% per year).

Export Prices by Country

In 2022, the export price in Western Africa amounted to $X per pair, with an increase of 45% against the previous year. Export price indicated moderate growth from 2012 to 2022: its price increased at an average annual rate of +4.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The level of export peaked at $X per pair in 2015; however, from 2016 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Togo ($X per pair), while Nigeria ($X per pair) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Senegal (+6.6%), while the other leaders experienced more modest paces of growth.

Athletic Footwear Imports

Imports in Western Africa

In 2022, the amount of athletic footwear imported in Western Africa soared to X pairs, picking up by 54% on 2021. Overall, imports enjoyed a remarkable increase. As a result, imports attained the peak and are likely to continue growth in the immediate term.

In value terms, athletic footwear imports surged to $X in 2022. Over the period under review, imports recorded buoyant growth. The most prominent rate of growth was recorded in 2018 with an increase of 60% against the previous year. Over the period under review, imports hit record highs in 2022 and are expected to retain growth in the near future.

Imports by Country

Nigeria prevails in imports structure, accounting for X pairs, which was approx. 74% of total imports in 2022. It was distantly followed by Ghana (X pairs), making up a 9.2% share of total imports. Guinea (X pairs), Senegal (X pairs), Cote d'Ivoire (X pairs) and Liberia (X pairs) followed a long way behind the leaders.

From 2012 to 2022, average annual rates of growth with regard to athletic footwear imports into Nigeria stood at +11.3%. At the same time, Ghana (+20.9%), Guinea (+15.6%), Senegal (+13.5%), Liberia (+9.4%) and Cote d'Ivoire (+2.8%) displayed positive paces of growth. Moreover, Ghana emerged as the fastest-growing importer imported in Western Africa, with a CAGR of +20.9% from 2012-2022. While the share of Nigeria (+15 p.p.), Ghana (+5.9 p.p.) and Guinea (+1.7 p.p.) increased significantly in terms of the total imports from 2012-2022, the share of Cote d'Ivoire (-2.1 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Nigeria ($X) constitutes the largest market for imported athletic footwear in Western Africa, comprising 77% of total imports. The second position in the ranking was taken by Ghana ($X), with a 7.3% share of total imports. It was followed by Senegal, with a 4.6% share.

In Nigeria, athletic footwear imports increased at an average annual rate of +13.1% over the period from 2012-2022. The remaining importing countries recorded the following average annual rates of imports growth: Ghana (+19.7% per year) and Senegal (+18.6% per year).

Import Prices by Country

The import price in Western Africa stood at $X per pair in 2022, falling by -16.7% against the previous year. Over the last decade, it increased at an average annual rate of +1.0%. The most prominent rate of growth was recorded in 2020 when the import price increased by 12%. As a result, import price attained the peak level of $X per pair. From 2021 to 2022, the import prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Senegal ($X per pair), while Liberia ($X per pair) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Senegal (+4.4%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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