Western Africa: Ball Market 2024

Ball Market Size in Western Africa

The West African ball market expanded significantly to $X in 2022, surging by 7.1% against the previous year. The total consumption indicated a measured increase from 2012 to 2022: its value increased at an average annual rate of +3.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +94.0% against 2016 indices. The level of consumption peaked in 2022 and is likely to see gradual growth in the near future.

Ball Production in Western Africa

In value terms, ball production expanded remarkably to $X in 2022 estimated in export price. The total production indicated pronounced growth from 2012 to 2022: its value increased at an average annual rate of +3.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -7.6% against 2018 indices. The pace of growth appeared the most rapid in 2018 when the production volume increased by 29% against the previous year. As a result, production reached the peak level of $X. From 2019 to 2022, production growth failed to regain momentum.

Ball Exports

Exports in Western Africa

In 2022, after three years of decline, there was growth in shipments abroad of balls, when their volume increased by 2.2% to X units. In general, exports, however, continue to indicate a abrupt descent. The pace of growth was the most pronounced in 2018 when exports increased by 508% against the previous year. As a result, the exports attained the peak of X units. From 2019 to 2022, the growth of the exports remained at a somewhat lower figure.

In value terms, ball exports declined to $X in 2022. Overall, exports, however, saw a abrupt downturn. The pace of growth was the most pronounced in 2018 with an increase of 205%. The level of export peaked at $X in 2014; however, from 2015 to 2022, the exports remained at a lower figure.

Exports by Country

In 2022, Ghana (X units) represented the largest exporter of balls, making up 54% of total exports. Togo (X units) ranks second in terms of the total exports with a 17% share, followed by Burkina Faso (8.7%) and Nigeria (8.4%). The following exporters - Senegal (X units), Niger (X units) and Cote d'Ivoire (X units) - together made up 7.7% of total exports.

Exports from Ghana decreased at an average annual rate of -6.9% from 2012 to 2022. At the same time, Burkina Faso (+15.0%), Nigeria (+5.4%) and Togo (+1.2%) displayed positive paces of growth. Moreover, Burkina Faso emerged as the fastest-growing exporter exported in Western Africa, with a CAGR of +15.0% from 2012-2022. Niger experienced a relatively flat trend pattern. By contrast, Cote d'Ivoire (-8.6%) and Senegal (-25.8%) illustrated a downward trend over the same period. While the share of Togo (+10 p.p.), Burkina Faso (+7.8 p.p.), Nigeria (+6.2 p.p.) and Ghana (+5.1 p.p.) increased significantly in terms of the total exports from 2012-2022, the share of Senegal (-28.4 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Ghana ($X), Togo ($X) and Senegal ($X) were the countries with the highest levels of exports in 2022, with a combined 63% share of total exports. Burkina Faso, Nigeria, Niger and Cote d'Ivoire lagged somewhat behind, together comprising a further 31%.

Among the main exporting countries, Burkina Faso, with a CAGR of +20.9%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The export price in Western Africa stood at $X per unit in 2022, with a decrease of -8.7% against the previous year. In general, the export price, however, enjoyed a measured expansion. The pace of growth was the most pronounced in 2019 when the export price increased by 157%. The level of export peaked at $X per unit in 2014; however, from 2015 to 2022, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Senegal ($X per unit), while Ghana ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Senegal (+19.0%), while the other leaders experienced more modest paces of growth.

Ball Imports

Imports in Western Africa

In 2022, imports of balls in Western Africa expanded slightly to X units, surging by 4.1% compared with 2021 figures. Overall, imports saw a notable increase. The pace of growth was the most pronounced in 2014 with an increase of 78% against the previous year. The volume of import peaked in 2022 and is expected to retain growth in the near future.

In value terms, ball imports rose significantly to $X in 2022. In general, imports saw temperate growth. The most prominent rate of growth was recorded in 2019 with an increase of 94%. Over the period under review, imports reached the maximum in 2022 and are expected to retain growth in the near future.

Imports by Country

In 2022, Ghana (X units), Nigeria (X units), Guinea (X units) and Cote d'Ivoire (X units) represented the key importer of balls in Western Africa, generating 81% of total import. Sierra Leone (X units), Mauritania (X units) and Liberia (X units) followed a long way behind the leaders.

From 2012 to 2022, the biggest increases were recorded for Cote d'Ivoire (with a CAGR of +19.9%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest ball importing markets in Western Africa were Nigeria ($X), Ghana ($X) and Cote d'Ivoire ($X), together accounting for 65% of total imports. Guinea, Mauritania, Sierra Leone and Liberia lagged somewhat behind, together accounting for a further 24%.

Mauritania, with a CAGR of +22.6%, recorded the highest rates of growth with regard to the value of imports, among the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the import price in Western Africa amounted to $X per unit, increasing by 1.7% against the previous year. Over the period under review, the import price, however, saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 when the import price increased by 38% against the previous year. As a result, import price reached the peak level of $X per unit. From 2017 to 2022, the import prices failed to regain momentum.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Mauritania ($X per unit), while Liberia ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Sierra Leone (+3.7%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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