Western Africa: Market for Beauty, Make-Up And Skin Care Preparations 2024

Market Size for Beauty, Make-Up And Skin Care Preparations in Western Africa

After four years of growth, the West African market for beauty, make-up and skin care preparations decreased by -6.1% to $X in 2022. The total consumption indicated a resilient expansion from 2012 to 2022: its value increased at an average annual rate of +5.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +54.6% against 2017 indices. The level of consumption peaked at $X in 2021, and then dropped in the following year.

Production of Beauty, Make-Up And Skin Care Preparations in Western Africa

In value terms, production of beauty, make-up and skin care preparations amounted to $X in 2022 estimated in export price. The total production indicated a measured increase from 2012 to 2022: its value increased at an average annual rate of +4.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -3.0% against 2020 indices. The pace of growth appeared the most rapid in 2015 with an increase of 32% against the previous year. The level of production peaked at $X in 2020; however, from 2021 to 2022, production stood at a somewhat lower figure.

Exports of Beauty, Make-Up And Skin Care Preparations

Exports in Western Africa

Exports of beauty, make-up and skin care preparations soared to X tons in 2022, increasing by 67% against 2021. Total exports indicated a tangible expansion from 2012 to 2022: its volume increased at an average annual rate of +2.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports decreased by -27.9% against 2020 indices. Over the period under review, the exports of attained the maximum at X tons in 2020; however, from 2021 to 2022, the exports failed to regain momentum.

In value terms, exports of beauty, make-up and skin care preparations surged to $X in 2022. Total exports indicated a measured expansion from 2012 to 2022: its value increased at an average annual rate of +2.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports decreased by -24.2% against 2020 indices. The level of export peaked at $X in 2020; however, from 2021 to 2022, the exports failed to regain momentum.

Exports by Country

Cote d'Ivoire (X tons), Togo (X tons) and Senegal (X tons) represented roughly 97% of total exports in 2022. Ghana (X tons) followed a long way behind the leaders.

From 2012 to 2022, the biggest increases were recorded for Togo (with a CAGR of +11.1%), while shipments for the other leaders experienced mixed trends in the exports figures.

In value terms, Cote d'Ivoire ($X), Togo ($X) and Senegal ($X) were the countries with the highest levels of exports in 2022, together comprising 98% of total exports.

Togo, with a CAGR of +8.3%, recorded the highest growth rate of the value of exports, among the main exporting countries over the period under review, while shipments for the other leaders experienced mixed trends in the exports figures.

Export Prices by Country

The export price in Western Africa stood at $X per ton in 2022, shrinking by -10.6% against the previous year. In general, the export price, however, recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2021 when the export price increased by 18%. As a result, the export price reached the peak level of $X per ton, and then declined in the following year.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Cote d'Ivoire ($X per ton), while Ghana ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Cote d'Ivoire (+1.5%), while the other leaders experienced a decline in the export price figures.

Imports of Beauty, Make-Up And Skin Care Preparations

Imports in Western Africa

In 2022, approx. X tons of beauty, make-up and skin care preparations were imported in Western Africa; increasing by 53% on 2021. Total imports indicated resilient growth from 2012 to 2022: its volume increased at an average annual rate of +6.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports decreased by -7.8% against 2020 indices. Over the period under review, imports of reached the peak figure at X tons in 2020; however, from 2021 to 2022, imports remained at a lower figure.

In value terms, imports of beauty, make-up and skin care preparations soared to $X in 2022. Overall, imports enjoyed a resilient increase. The growth pace was the most rapid in 2015 when imports increased by 23%. Over the period under review, imports of reached the maximum at $X in 2020; however, from 2021 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, Burkina Faso (X tons), Nigeria (X tons) and Ghana (X tons) represented the key importer of beauty, make-up and skin care preparations in Western Africa, creating 65% of total import. Guinea (X tons) ranks next in terms of the total imports with an 8.2% share, followed by Senegal (6.8%) and Cote d'Ivoire (4.6%). Mali (X tons) held a relatively small share of total imports.

From 2012 to 2022, the biggest increases were recorded for Burkina Faso (with a CAGR of +19.2%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest beauty, make-up and skin care preparations importing markets in Western Africa were Ghana ($X), Nigeria ($X) and Senegal ($X), with a combined 55% share of total imports. Cote d'Ivoire, Guinea, Mali and Burkina Faso lagged somewhat behind, together comprising a further 31%.

Among the main importing countries, Cote d'Ivoire, with a CAGR of +17.5%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the import price in Western Africa amounted to $X per ton, waning by -21.9% against the previous year. Overall, the import price showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2015 when the import price increased by 14% against the previous year. As a result, import price attained the peak level of $X per ton. From 2016 to 2022, the import prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Cote d'Ivoire ($X per ton), while Burkina Faso ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Nigeria (+6.0%), while the other leaders experienced mixed trends in the import price figures.

Source: IndexBox Platform

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