Western Africa: Book And Brochure Market 2025

Book And Brochure Market Size in Western Africa

The West African book and brochure market stood at $X in 2022, increasing by 5.1% against the previous year. Overall, consumption continues to indicate a relatively flat trend pattern. The level of consumption peaked at $X in 2015; however, from 2016 to 2022, consumption stood at a somewhat lower figure.

Book And Brochure Production in Western Africa

In value terms, book and brochure production expanded significantly to $X in 2022 estimated in export price. The total output value increased at an average annual rate of +1.3% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2020 with an increase of 32%. The level of production peaked at $X in 2015; however, from 2016 to 2022, production remained at a lower figure.

Book And Brochure Exports

Exports in Western Africa

In 2022, approx. X units of books, brochures and similar printed matter were exported in Western Africa; declining by -35% compared with the previous year's figure. Overall, exports recorded a deep downturn. The most prominent rate of growth was recorded in 2016 with an increase of 41%. The volume of export peaked at X units in 2019; however, from 2020 to 2022, the exports stood at a somewhat lower figure.

In value terms, book and brochure exports declined notably to $X in 2022. In general, exports recorded a abrupt decrease. The most prominent rate of growth was recorded in 2013 when exports increased by 75%. As a result, the exports attained the peak of $X. From 2014 to 2022, the growth of the exports remained at a somewhat lower figure.

Exports by Country

Nigeria was the largest exporting country with an export of around X units, which finished at 42% of total exports. Mali (X units) took a 14% share (based on physical terms) of total exports, which put it in second place, followed by Sierra Leone (12%), Ghana (11%) and Senegal (8.3%). The following exporters - Cote d'Ivoire (X units) and Benin (X units) - each finished at an 8.6% share of total exports.

Exports from Nigeria decreased at an average annual rate of -11.4% from 2012 to 2022. At the same time, Mali (+24.2%) and Sierra Leone (+17.9%) displayed positive paces of growth. Moreover, Mali emerged as the fastest-growing exporter exported in Western Africa, with a CAGR of +24.2% from 2012-2022. By contrast, Senegal (-5.3%), Cote d'Ivoire (-6.0%), Ghana (-11.3%) and Benin (-18.2%) illustrated a downward trend over the same period. From 2012 to 2022, the share of Mali, Sierra Leone and Senegal increased by +13, +11 and +2.7 percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Nigeria ($X) remains the largest book and brochure supplier in Western Africa, comprising 40% of total exports. The second position in the ranking was taken by Sierra Leone ($X), with a 17% share of total exports. It was followed by Senegal, with an 11% share.

In Nigeria, book and brochure exports contracted by an average annual rate of -12.0% over the period from 2012-2022. The remaining exporting countries recorded the following average annual rates of exports growth: Sierra Leone (+21.0% per year) and Senegal (-2.3% per year).

Export Prices by Country

The export price in Western Africa stood at $X per unit in 2022, leveling off at the previous year. In general, the export price showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 an increase of 53% against the previous year. As a result, the export price attained the peak level of $X per unit. From 2014 to 2022, the export prices remained at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Cote d'Ivoire ($X per unit), while Mali ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Cote d'Ivoire (+4.5%), while the other leaders experienced more modest paces of growth.

Book And Brochure Imports

Imports in Western Africa

In 2022, the amount of books, brochures and similar printed matter imported in Western Africa dropped to X units, which is down by -12.9% compared with 2021. Overall, imports recorded a abrupt setback. The most prominent rate of growth was recorded in 2018 when imports increased by 48% against the previous year. The volume of import peaked at X units in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

In value terms, book and brochure imports expanded to $X in 2022. Over the period under review, imports saw a perceptible descent. The growth pace was the most rapid in 2018 with an increase of 25%. The level of import peaked at $X in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

Imports by Country

In 2022, Nigeria (X units) was the largest importer of books, brochures and similar printed matter, creating 41% of total imports. It was distantly followed by Ghana (X units), Senegal (X units) and Cote d'Ivoire (X units), together generating a 44% share of total imports. The following importers - Burkina Faso (X units), Benin (X units) and Togo (X units) - each accounted for an 8.2% share of total imports.

From 2012 to 2022, average annual rates of growth with regard to book and brochure imports into Nigeria stood at -11.3%. At the same time, Senegal (+8.9%) displayed positive paces of growth. Moreover, Senegal emerged as the fastest-growing importer imported in Western Africa, with a CAGR of +8.9% from 2012-2022. Cote d'Ivoire experienced a relatively flat trend pattern. By contrast, Benin (-1.9%), Togo (-4.1%), Burkina Faso (-7.7%) and Ghana (-10.7%) illustrated a downward trend over the same period. Senegal (+14 p.p.) and Cote d'Ivoire (+5.1 p.p.) significantly strengthened its position in terms of the total imports, while Ghana and Nigeria saw its share reduced by -5.7% and -16.8% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the largest book and brochure importing markets in Western Africa were Nigeria ($X), Ghana ($X) and Cote d'Ivoire ($X), together accounting for 75% of total imports.

Among the main importing countries, Cote d'Ivoire, with a CAGR of +7.1%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced mixed trends in the imports figures.

Import Prices by Country

The import price in Western Africa stood at $X per unit in 2022, growing by 17% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +4.6%. The most prominent rate of growth was recorded in 2021 when the import price increased by 27% against the previous year. Over the period under review, import prices hit record highs in 2022 and is expected to retain growth in years to come.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Cote d'Ivoire ($X per unit), while Senegal ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Ghana (+11.5%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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