Western Africa: Market for Calendars And Trade Advertising Material 2025

Market Size for Calendars And Trade Advertising Material in Western Africa

The West African market for calendars and trade advertising material expanded to $X in 2022, growing by 2% against the previous year. The market value increased at an average annual rate of +3.0% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market reached the peak level at $X in 2020; afterwards, it flattened through to 2022.

Production of Calendars And Trade Advertising Material in Western Africa

In value terms, calendars and trade advertising material production rose to $X in 2022 estimated in export price. The total production indicated a pronounced increase from 2012 to 2022: its value increased at an average annual rate of +3.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -2.3% against 2020 indices. The pace of growth was the most pronounced in 2017 when the production volume increased by 27%. Over the period under review, production hit record highs at $X in 2020; afterwards, it flattened through to 2022.

Exports of Calendars And Trade Advertising Material

Exports in Western Africa

In 2022, calendars and trade advertising material exports in Western Africa soared to X tons, increasing by 58% on 2021. Over the period under review, exports posted resilient growth. The most prominent rate of growth was recorded in 2018 when exports increased by 86%. The volume of export peaked at X tons in 2014; however, from 2015 to 2022, the exports remained at a lower figure.

In value terms, calendars and trade advertising material exports expanded rapidly to $X in 2022. Overall, exports enjoyed prominent growth. The growth pace was the most rapid in 2014 when exports increased by 94% against the previous year. Over the period under review, the exports hit record highs in 2022 and are expected to retain growth in the near future.

Exports by Country

In 2022, Togo (X tons) was the key exporter of calendars and trade advertising material, committing 46% of total exports. Cote d'Ivoire (X tons) took the second position in the ranking, distantly followed by Senegal (X tons) and Nigeria (X tons). All these countries together took approx. 47% share of total exports. Ghana (X tons) followed a long way behind the leaders.

From 2012 to 2022, the biggest increases were recorded for Togo (with a CAGR of +40.4%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Togo ($X) remains the largest calendars and trade advertising material supplier in Western Africa, comprising 63% of total exports. The second position in the ranking was taken by Cote d'Ivoire ($X), with a 16% share of total exports. It was followed by Senegal, with an 8.4% share.

From 2012 to 2022, the average annual growth rate of value in Togo amounted to +48.6%. In the other countries, the average annual rates were as follows: Cote d'Ivoire (+13.5% per year) and Senegal (+2.7% per year).

Export Prices by Country

The export price in Western Africa stood at $X per ton in 2022, with a decrease of -30.9% against the previous year. Overall, the export price, however, showed pronounced growth. The growth pace was the most rapid in 2021 an increase of 68%. As a result, the export price reached the peak level of $X per ton, and then shrank significantly in the following year.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Togo ($X per ton), while Nigeria ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Togo (+5.8%), while the other leaders experienced more modest paces of growth.

Imports of Calendars And Trade Advertising Material

Imports in Western Africa

In 2022, imports of calendars and trade advertising material in Western Africa skyrocketed to X tons, with an increase of 16% on the previous year's figure. Overall, imports saw moderate growth. The most prominent rate of growth was recorded in 2013 when imports increased by 118% against the previous year. As a result, imports reached the peak of X tons. From 2014 to 2022, the growth of imports failed to regain momentum.

In value terms, calendars and trade advertising material imports contracted to $X in 2022. Over the period under review, imports posted a notable increase. The most prominent rate of growth was recorded in 2013 with an increase of 123% against the previous year. As a result, imports reached the peak of $X. From 2014 to 2022, the growth of imports failed to regain momentum.

Imports by Country

In 2022, Burkina Faso (X tons), distantly followed by Nigeria (X tons), Ghana (X tons), Cote d'Ivoire (X tons) and Guinea (X tons) were the key importers of calendars and trade advertising material, together creating 79% of total imports. Togo (X tons), Senegal (X tons), Benin (X tons) and Mali (X tons) followed a long way behind the leaders.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main importing countries, was attained by Burkina Faso (with a CAGR of +27.5%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Nigeria ($X) constitutes the largest market for imported calendars and trade advertising material in Western Africa, comprising 34% of total imports. The second position in the ranking was held by Ghana ($X), with a 16% share of total imports. It was followed by Cote d'Ivoire, with a 12% share.

In Nigeria, calendars and trade advertising material imports increased at an average annual rate of +12.5% over the period from 2012-2022. The remaining importing countries recorded the following average annual rates of imports growth: Ghana (+0.7% per year) and Cote d'Ivoire (+5.3% per year).

Import Prices by Country

The import price in Western Africa stood at $X per ton in 2022, falling by -17.4% against the previous year. In general, the import price saw a mild slump. The most prominent rate of growth was recorded in 2019 an increase of 17% against the previous year. Over the period under review, import prices attained the peak figure at $X per ton in 2021, and then dropped sharply in the following year.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Cote d'Ivoire ($X per ton), while Burkina Faso ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Nigeria (+8.7%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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