Western Africa: Domestic Toaster Market 2025

Domestic Toaster Market Size in Western Africa

The West African domestic toaster market expanded markedly to $X in 2022, increasing by 6.2% against the previous year. Overall, consumption enjoyed a buoyant increase. The level of consumption peaked at $X in 2020; however, from 2021 to 2022, consumption stood at a somewhat lower figure.

Domestic Toaster Production in Western Africa

In value terms, domestic toaster production totaled $X in 2022 estimated in export price. In general, production recorded resilient growth. The pace of growth appeared the most rapid in 2018 when the production volume increased by 36%. Over the period under review, production hit record highs at $X in 2020; however, from 2021 to 2022, production remained at a lower figure.

Domestic Toaster Exports

Exports in Western Africa

In 2022, shipments abroad of domestic electric toasters increased by 4.5% to X units, rising for the second consecutive year after two years of decline. Over the period under review, exports, however, recorded a abrupt descent. The growth pace was the most rapid in 2021 when exports increased by 63%. The volume of export peaked at X units in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

In value terms, domestic toaster exports reduced markedly to $X in 2022. Overall, exports, however, continue to indicate a abrupt shrinkage. The pace of growth was the most pronounced in 2021 when exports increased by 64% against the previous year. The level of export peaked at $X in 2012; however, from 2013 to 2022, the exports remained at a lower figure.

Exports by Country

In 2022, Liberia (X units) represented the key exporter of domestic electric toasters, comprising 52% of total exports. Mali (X units) held the second position in the ranking, followed by Ghana (X units), Sierra Leone (X units) and Senegal (X units). All these countries together held near 40% share of total exports. The following exporters - Cote d'Ivoire (X units) and Nigeria (X units) - each resulted at a 7.9% share of total exports.

From 2012 to 2022, average annual rates of growth with regard to domestic toaster exports from Liberia stood at +41.9%. At the same time, Mali (+76.8%), Senegal (+20.0%), Cote d'Ivoire (+11.6%), Sierra Leone (+6.5%) and Nigeria (+1.3%) displayed positive paces of growth. Moreover, Mali emerged as the fastest-growing exporter exported in Western Africa, with a CAGR of +76.8% from 2012-2022. By contrast, Ghana (-26.1%) illustrated a downward trend over the same period. Liberia (+51 p.p.), Mali (+12 p.p.), Sierra Leone (+7.8 p.p.), Senegal (+6.5 p.p.), Cote d'Ivoire (+3.5 p.p.) and Nigeria (+2.4 p.p.) significantly strengthened its position in terms of the total exports, while Ghana saw its share reduced by -82.4% from 2012 to 2022, respectively.

In value terms, Liberia ($X) remains the largest domestic toaster supplier in Western Africa, comprising 32% of total exports. The second position in the ranking was taken by Ghana ($X), with a 16% share of total exports. It was followed by Mali, with a 15% share.

From 2012 to 2022, the average annual rate of growth in terms of value in Liberia stood at +34.8%. The remaining exporting countries recorded the following average annual rates of exports growth: Ghana (-26.4% per year) and Mali (+104.5% per year).

Export Prices by Country

The export price in Western Africa stood at $X per unit in 2022, waning by -32.3% against the previous year. Overall, the export price continues to indicate a perceptible setback. The growth pace was the most rapid in 2020 an increase of 44% against the previous year. Over the period under review, the export prices hit record highs at $X per unit in 2012; however, from 2013 to 2022, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Cote d'Ivoire ($X per unit), while Liberia ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Mali (+15.7%), while the other leaders experienced more modest paces of growth.

Domestic Toaster Imports

Imports in Western Africa

Domestic toaster imports rose remarkably to X units in 2022, picking up by 7.9% on 2021. Over the period under review, imports posted a resilient increase. The most prominent rate of growth was recorded in 2013 when imports increased by 126%. Over the period under review, imports reached the maximum at X units in 2020; however, from 2021 to 2022, imports remained at a lower figure.

In value terms, domestic toaster imports soared to $X in 2022. In general, imports showed a resilient expansion. The pace of growth was the most pronounced in 2013 with an increase of 145% against the previous year. As a result, imports reached the peak of $X. From 2014 to 2022, the growth of imports remained at a lower figure.

Imports by Country

Ghana was the largest importing country with an import of around X units, which recorded 57% of total imports. Nigeria (X units) held the second position in the ranking, distantly followed by Cote d'Ivoire (X units). All these countries together took approx. 30% share of total imports. Senegal (X units), Cabo Verde (X units) and Mauritania (X units) followed a long way behind the leaders.

Imports into Ghana increased at an average annual rate of +13.1% from 2012 to 2022. At the same time, Mauritania (+39.2%), Senegal (+32.2%), Cote d'Ivoire (+6.1%) and Cabo Verde (+3.5%) displayed positive paces of growth. Moreover, Mauritania emerged as the fastest-growing importer imported in Western Africa, with a CAGR of +39.2% from 2012-2022. By contrast, Nigeria (-1.9%) illustrated a downward trend over the same period. Ghana (+24 p.p.), Senegal (+3.3 p.p.) and Mauritania (+2 p.p.) significantly strengthened its position in terms of the total imports, while Nigeria saw its share reduced by -31.3% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Nigeria ($X), Ghana ($X) and Cote d'Ivoire ($X) appeared to be the countries with the highest levels of imports in 2022, together accounting for 87% of total imports. Senegal, Cabo Verde and Mauritania lagged somewhat behind, together comprising a further 7.7%.

Senegal, with a CAGR of +32.6%, saw the highest growth rate of the value of imports, among the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in Western Africa stood at $X per unit in 2022, with an increase of 13% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.4%. The level of import peaked at $X per unit in 2018; however, from 2019 to 2022, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Nigeria ($X per unit), while Ghana ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Nigeria (+7.8%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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