Western Africa: Eye Make-Up Preparations Market 2025

Eye Make-Up Preparations Market Size in Western Africa

The West African eye make-up preparations market expanded to $X in 2022, increasing by 1.9% against the previous year. Over the period under review, consumption posted a prominent expansion. The level of consumption peaked in 2022 and is likely to see gradual growth in years to come.

Eye Make-Up Preparations Production in Western Africa

In value terms, eye make-up preparations production totaled $X in 2022 estimated in export price. Over the period under review, production, however, saw resilient growth. The growth pace was the most rapid in 2013 when the production volume increased by 43% against the previous year. Over the period under review, production hit record highs at $X in 2020; however, from 2021 to 2022, production remained at a lower figure.

Eye Make-Up Preparations Exports

Exports in Western Africa

In 2022, the amount of eye make-up preparations exported in Western Africa declined to X kg, waning by -11.6% against the year before. Over the period under review, exports recorded a perceptible decline. The pace of growth was the most pronounced in 2017 with an increase of 62% against the previous year. Over the period under review, the exports attained the maximum at X kg in 2013; however, from 2014 to 2022, the exports failed to regain momentum.

In value terms, eye make-up preparations exports reduced to $X in 2022. In general, exports recorded a perceptible descent. The most prominent rate of growth was recorded in 2017 with an increase of 92%. Over the period under review, the exports attained the maximum at $X in 2013; however, from 2014 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

The biggest shipments were from Burkina Faso (X kg), Mauritania (X kg), Nigeria (X kg), Senegal (X kg) and Ghana (X kg), together recording 79% of total export. Togo (X kg) held a 6.7% share (based on physical terms) of total exports, which put it in second place, followed by Mali (6.2%).

From 2012 to 2022, the biggest increases were recorded for Burkina Faso (with a CAGR of +35.6%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest eye make-up preparations supplying countries in Western Africa were Senegal ($X), Ghana ($X) and Nigeria ($X), with a combined 64% share of total exports. Burkina Faso, Mauritania, Togo and Mali lagged somewhat behind, together accounting for a further 29%.

Burkina Faso, with a CAGR of +30.7%, saw the highest growth rate of the value of exports, in terms of the main exporting countries over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the export price in Western Africa amounted to $X per ton, reducing by -1.6% against the previous year. In general, the export price, however, saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2015 when the export price increased by 30% against the previous year. Over the period under review, the export prices attained the peak figure at $X per ton in 2019; however, from 2020 to 2022, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Senegal ($X per ton), while Mauritania ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Senegal (+7.3%), while the other leaders experienced more modest paces of growth.

Eye Make-Up Preparations Imports

Imports in Western Africa

In 2022, after two years of decline, there was significant growth in purchases abroad of eye make-up preparations, when their volume increased by 76% to X tons. In general, imports posted a measured increase. The growth pace was the most rapid in 2018 with an increase of 193%. Over the period under review, imports attained the peak figure in 2022 and are expected to retain growth in years to come.

In value terms, eye make-up preparations imports surged to $X in 2022. Total imports indicated a pronounced expansion from 2012 to 2022: its value increased at an average annual rate of +3.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +67.1% against 2020 indices. The pace of growth was the most pronounced in 2018 when imports increased by 42% against the previous year. Over the period under review, imports hit record highs in 2022 and are likely to see steady growth in the immediate term.

Imports by Country

Nigeria dominates imports structure, resulting at X tons, which was approx. 78% of total imports in 2022. Cote d'Ivoire (X tons) held the second position in the ranking, followed by Ghana (X tons). All these countries together took approx. 16% share of total imports. The following importers - Senegal (X tons) and Mauritania (X tons) - each accounted for a 3.7% share of total imports.

Imports into Nigeria increased at an average annual rate of +1.7% from 2012 to 2022. At the same time, Mauritania (+41.5%), Ghana (+25.6%), Senegal (+8.8%) and Cote d'Ivoire (+8.6%) displayed positive paces of growth. Moreover, Mauritania emerged as the fastest-growing importer imported in Western Africa, with a CAGR of +41.5% from 2012-2022. While the share of Ghana (+5.9 p.p.), Cote d'Ivoire (+3.7 p.p.) and Mauritania (+1.7 p.p.) increased significantly in terms of the total imports from 2012-2022, the share of Nigeria (-11.6 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Nigeria ($X) constitutes the largest market for imported eye make-up preparations in Western Africa, comprising 51% of total imports. The second position in the ranking was taken by Cote d'Ivoire ($X), with a 16% share of total imports. It was followed by Senegal, with a 9.7% share.

In Nigeria, eye make-up preparations imports remained relatively stable over the period from 2012-2022. The remaining importing countries recorded the following average annual rates of imports growth: Cote d'Ivoire (+5.8% per year) and Senegal (+10.3% per year).

Import Prices by Country

The import price in Western Africa stood at $X per ton in 2022, which is down by -25.9% against the previous year. In general, the import price, however, showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2014 an increase of 71% against the previous year. The level of import peaked at $X per ton in 2016; however, from 2017 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Mauritania ($X per ton), while Nigeria ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Senegal (+1.3%), while the other leaders experienced a decline in the import price figures.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :