Western Africa: Market for Hair Brushes And Shaving And Toilet Brushes For Personal Use 2024

Market Size for Hair Brushes And Shaving And Toilet Brushes For Personal Use in Western Africa

The West African market for hair brushes and shaving and toilet brushes for personal use contracted slightly to $X in 2022, remaining stable against the previous year. The market value increased at an average annual rate of +2.4% over the period from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption reached the peak level of $X. From 2015 to 2022, the growth of the market remained at a somewhat lower figure.

Production of Hair Brushes And Shaving And Toilet Brushes For Personal Use in Western Africa

In value terms, hair, shaving and toilet brush production shrank modestly to $X in 2022 estimated in export price. The total output value increased at an average annual rate of +2.5% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2014 with an increase of 27% against the previous year. As a result, production reached the peak level of $X. From 2015 to 2022, production growth failed to regain momentum.

Exports of Hair Brushes And Shaving And Toilet Brushes For Personal Use

Exports in Western Africa

Hair, shaving and toilet brush exports surged to X units in 2022, with an increase of 113% on the year before. Over the period under review, exports, however, continue to indicate a deep contraction. The volume of export peaked at X units in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

In value terms, hair, shaving and toilet brush exports soared to $X in 2022. Overall, exports, however, showed a perceptible curtailment. Over the period under review, the exports reached the peak figure at $X in 2016; however, from 2017 to 2022, the exports failed to regain momentum.

Exports by Country

In 2022, Ghana (X units) represented the largest exporter of hair brushes and shaving and toilet brushes for personal use, comprising 62% of total exports. It was distantly followed by Nigeria (X units), constituting a 28% share of total exports. Togo (X units) and Cote d'Ivoire (X units) followed a long way behind the leaders.

Ghana experienced a relatively flat trend pattern with regard to volume of exports of hair brushes and shaving and toilet brushes for personal use. At the same time, Nigeria (+16.9%) displayed positive paces of growth. Moreover, Nigeria emerged as the fastest-growing exporter exported in Western Africa, with a CAGR of +16.9% from 2012-2022. By contrast, Cote d'Ivoire (-22.0%) and Togo (-26.5%) illustrated a downward trend over the same period. From 2012 to 2022, the share of Ghana and Nigeria increased by +33 and +25 percentage points, respectively.

In value terms, Ghana ($X) remains the largest hair, shaving and toilet brush supplier in Western Africa, comprising 65% of total exports. The second position in the ranking was held by Nigeria ($X), with a 23% share of total exports. It was followed by Togo, with a 4.8% share.

From 2012 to 2022, the average annual rate of growth in terms of value in Ghana stood at +2.2%. In the other countries, the average annual rates were as follows: Nigeria (+18.4% per year) and Togo (-20.1% per year).

Export Prices by Country

The export price in Western Africa stood at $X per unit in 2022, with a decrease of -6.1% against the previous year. Over the period under review, the export price, however, showed a perceptible expansion. The most prominent rate of growth was recorded in 2014 when the export price increased by 248%. As a result, the export price attained the peak level of $X per unit. From 2015 to 2022, the export prices remained at a lower figure.

Average prices varied somewhat amongst the major exporting countries. In 2022, major exporting countries recorded the following prices: in Togo ($X per unit) and Cote d'Ivoire ($X per unit), while Nigeria ($X per unit) and Ghana ($X per unit) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Togo (+8.7%), while the other leaders experienced more modest paces of growth.

Imports of Hair Brushes And Shaving And Toilet Brushes For Personal Use

Imports in Western Africa

In 2022, purchases abroad of hair brushes and shaving and toilet brushes for personal use decreased by less than 0.1% to X units, falling for the second consecutive year after three years of growth. Total imports indicated a measured increase from 2012 to 2022: its volume increased at an average annual rate of +3.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports decreased by -1.0% against 2020 indices. The growth pace was the most rapid in 2014 when imports increased by 70%. As a result, imports attained the peak of X units. From 2015 to 2022, the growth of imports remained at a somewhat lower figure.

In value terms, hair, shaving and toilet brush imports reached $X in 2022. Total imports indicated a measured increase from 2012 to 2022: its value increased at an average annual rate of +2.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +78.0% against 2018 indices. The most prominent rate of growth was recorded in 2014 with an increase of 49%. As a result, imports attained the peak of $X. From 2015 to 2022, the growth of imports failed to regain momentum.

Imports by Country

In 2022, Ghana (X units) represented the main importer of hair brushes and shaving and toilet brushes for personal use, constituting 61% of total imports. Guinea (X units) ranks second in terms of the total imports with an 11% share, followed by Cote d'Ivoire (7.3%) and Nigeria (6.5%). Senegal (X units), Mauritania (X units) and Sierra Leone (X units) held a little share of total imports.

Ghana was also the fastest-growing in terms of the hair brushes and shaving and toilet brushes for personal use imports, with a CAGR of +29.0% from 2012 to 2022. At the same time, Guinea (+16.3%), Mauritania (+5.4%) and Sierra Leone (+2.7%) displayed positive paces of growth. By contrast, Senegal (-4.0%), Cote d'Ivoire (-6.9%) and Nigeria (-13.7%) illustrated a downward trend over the same period. From 2012 to 2022, the share of Ghana and Guinea increased by +54 and +7.3 percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the largest hair, shaving and toilet brush importing markets in Western Africa were Ghana ($X), Nigeria ($X) and Cote d'Ivoire ($X), together comprising 77% of total imports.

Ghana, with a CAGR of +21.2%, saw the highest rates of growth with regard to the value of imports, in terms of the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the import price in Western Africa amounted to $X per unit, surging by 13% against the previous year. Over the period under review, the import price, however, recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2019 an increase of 19%. The level of import peaked at $X per unit in 2013; however, from 2014 to 2022, import prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Nigeria ($X per unit), while Guinea ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Nigeria (+15.7%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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