Western Africa: Lip Make-Up Preparations Market 2025

Lip Make-Up Preparations Market Size in Western Africa

The West African lip make-up preparations market totaled $X in 2022, standing approx. at the previous year. The market value increased at an average annual rate of +1.6% from 2012 to 2022; the trend pattern remained relatively stable, with somewhat noticeable fluctuations throughout the analyzed period. The level of consumption peaked at $X in 2016; however, from 2017 to 2022, consumption remained at a lower figure.

Lip Make-Up Preparations Production in Western Africa

In value terms, lip make-up preparations production amounted to $X in 2022 estimated in export price. The total output value increased at an average annual rate of +1.7% from 2012 to 2022; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being observed in certain years. The most prominent rate of growth was recorded in 2016 when the production volume increased by 16%. As a result, production attained the peak level of $X. From 2017 to 2022, production growth failed to regain momentum.

Lip Make-Up Preparations Exports

Exports in Western Africa

In 2022, overseas shipments of lip make-up preparations increased by 4.9% to X tons, rising for the fourth consecutive year after three years of decline. Overall, exports enjoyed a strong increase. The pace of growth was the most pronounced in 2021 when exports increased by 485% against the previous year. Over the period under review, the exports reached the maximum in 2022 and are expected to retain growth in the immediate term.

In value terms, lip make-up preparations exports shrank remarkably to $X in 2022. In general, exports, however, showed a pronounced setback. The most prominent rate of growth was recorded in 2021 with an increase of 102% against the previous year. As a result, the exports reached the peak of $X, and then dropped remarkably in the following year.

Exports by Country

Benin (X tons) and Nigeria (X tons) prevails in exports structure, together mixing up 92% of total exports. The following exporters - Senegal (X kg), Ghana (X kg) and Cote d'Ivoire (X kg) - together made up 7.6% of total exports.

From 2012 to 2022, the biggest increases were recorded for Benin (with a CAGR of +139.8%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Nigeria ($X) remains the largest lip make-up preparations supplier in Western Africa, comprising 65% of total exports. The second position in the ranking was taken by Cote d'Ivoire ($X), with a 12% share of total exports. It was followed by Senegal, with an 11% share.

In Nigeria, lip make-up preparations exports remained relatively stable over the period from 2012-2022. In the other countries, the average annual rates were as follows: Cote d'Ivoire (-8.7% per year) and Senegal (+1.9% per year).

Export Prices by Country

In 2022, the export price in Western Africa amounted to $X per ton, with a decrease of -30.1% against the previous year. Over the period under review, the export price saw a deep slump. The pace of growth was the most pronounced in 2016 when the export price increased by 95%. Over the period under review, the export prices reached the maximum at $X per ton in 2018; however, from 2019 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Cote d'Ivoire ($X per ton), while Benin ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Cote d'Ivoire (+9.3%), while the other leaders experienced mixed trends in the export price figures.

Lip Make-Up Preparations Imports

Imports in Western Africa

In 2022, after three years of growth, there was significant decline in overseas purchases of lip make-up preparations, when their volume decreased by -12% to X tons. In general, imports showed a pronounced descent. The pace of growth appeared the most rapid in 2019 with an increase of 105% against the previous year. Over the period under review, imports reached the maximum at X tons in 2013; however, from 2014 to 2022, imports failed to regain momentum.

In value terms, lip make-up preparations imports declined to $X in 2022. Overall, imports, however, continue to indicate a pronounced increase. The pace of growth appeared the most rapid in 2019 with an increase of 113% against the previous year. The level of import peaked at $X in 2021, and then declined in the following year.

Imports by Country

In 2022, Nigeria (X tons) and Ghana (X tons) represented the key importers of lip make-up preparations in Western Africa, together comprising 60% of total imports. Senegal (X tons) ranks next in terms of the total imports with a 16% share, followed by Cote d'Ivoire (8.8%) and Benin (6.3%). The following importers - Mauritania (X tons) and Togo (X tons) - each finished at a 4.5% share of total imports.

From 2012 to 2022, the biggest increases were recorded for Mauritania (with a CAGR of +40.4%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Ghana ($X), Senegal ($X) and Cote d'Ivoire ($X) appeared to be the countries with the highest levels of imports in 2022, together comprising 68% of total imports.

In terms of the main importing countries, Senegal, with a CAGR of +35.9%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in Western Africa stood at $X per ton in 2022, picking up by 6.9% against the previous year. Import price indicated a measured expansion from 2012 to 2022: its price increased at an average annual rate of +4.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2016 an increase of 67%. As a result, import price attained the peak level of $X per ton. From 2017 to 2022, the import prices remained at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Mauritania ($X per ton), while Benin ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Cote d'Ivoire (+7.0%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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