Western Africa: Matches Market 2024

Matches Market Size in Western Africa

The West African matches market dropped to $X in 2021, declining by -4.1% against the previous year. Overall, consumption recorded a noticeable descent. As a result, consumption reached the peak level of $X. From 2014 to 2021, the growth of the market remained at a somewhat lower figure.

Matches Production in Western Africa

In value terms, matches production declined markedly to $X in 2021 estimated in export price. In general, production showed a noticeable setback. The pace of growth was the most pronounced in 2015 with an increase of 255% against the previous year. As a result, production reached the peak level of $X. From 2016 to 2021, production growth remained at a lower figure.

Matches Exports

Exports in Western Africa

In 2021, the amount of matches exported in Western Africa was estimated at X tons, leveling off at 2020 figures. In general, exports, however, continue to indicate a slight descent. The growth pace was the most rapid in 2014 when exports increased by 38% against the previous year. As a result, the exports attained the peak of X tons. From 2015 to 2021, the growth of the exports remained at a somewhat lower figure.

In value terms, matches exports soared to $X in 2021. Overall, exports, however, continue to indicate a mild decline. The most prominent rate of growth was recorded in 2014 when exports increased by 30% against the previous year. As a result, the exports attained the peak of $X. From 2015 to 2021, the growth of the exports remained at a somewhat lower figure.

Exports by Country

In 2021, Niger (X tons) was the key exporter of matches, comprising 57% of total exports. It was distantly followed by Nigeria (X tons), Ghana (X tons), Senegal (X tons) and Togo (X tons), together constituting a 42% share of total exports.

From 2012 to 2021, average annual rates of growth with regard to matches exports from Niger stood at +5.4%. At the same time, Senegal (+27.1%), Nigeria (+23.0%) and Togo (+14.3%) displayed positive paces of growth. Moreover, Senegal emerged as the fastest-growing exporter exported in Western Africa, with a CAGR of +27.1% from 2012-2021. By contrast, Ghana (-5.8%) illustrated a downward trend over the same period. Niger (+26 p.p.), Nigeria (+19 p.p.), Senegal (+5.4 p.p.) and Togo (+4.4 p.p.) significantly strengthened its position in terms of the total exports, while Ghana saw its share reduced by -3.6% from 2012 to 2021, respectively.

In value terms, Niger ($X) remains the largest matches supplier in Western Africa, comprising 65% of total exports. The second position in the ranking was held by Nigeria ($X), with a 13% share of total exports. It was followed by Ghana, with a 12% share.

In Niger, matches exports expanded at an average annual rate of +6.9% over the period from 2012-2021. The remaining exporting countries recorded the following average annual rates of exports growth: Nigeria (+21.6% per year) and Ghana (-2.4% per year).

Export Prices by Country

The export price in Western Africa stood at $X per ton in 2021, with an increase of 26% against the previous year. In general, the export price, however, continues to indicate a relatively flat trend pattern. Over the period under review, the export prices hit record highs at $X per ton in 2012; afterwards, it flattened through to 2021.

There were significant differences in the average prices amongst the major exporting countries. In 2021, amid the top suppliers, the country with the highest price was Ghana ($X per ton), while Togo ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Ghana (+3.6%), while the other leaders experienced more modest paces of growth.

Matches Imports

Imports in Western Africa

In 2021, after five years of growth, there was significant decline in purchases abroad of matches, when their volume decreased by -6.3% to X tons. Overall, imports showed a mild shrinkage. The most prominent rate of growth was recorded in 2013 when imports increased by 29% against the previous year. As a result, imports reached the peak of X tons. From 2014 to 2021, the growth of imports failed to regain momentum.

In value terms, matches imports amounted to $X in 2021. In general, imports recorded a noticeable curtailment. The pace of growth was the most pronounced in 2013 when imports increased by 30%. As a result, imports reached the peak of $X. From 2014 to 2021, the growth of imports remained at a lower figure.

Imports by Country

Nigeria represented the key importer of matches in Western Africa, with the volume of imports finishing at X tons, which was near 38% of total imports in 2021. Ghana (X tons) took the second position in the ranking, distantly followed by Benin (X tons), Togo (X tons) and Guinea (X tons). All these countries together held near 48% share of total imports. Niger (X tons) and Mauritania (X tons) took a little share of total imports.

From 2012 to 2021, the biggest increases were recorded for Mauritania (with a CAGR of +18.3%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest matches importing markets in Western Africa were Nigeria ($X), Ghana ($X) and Benin ($X), with a combined 68% share of total imports.

Among the main importing countries, Benin, with a CAGR of +18.1%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in Western Africa stood at $X per ton in 2021, with an increase of 7.6% against the previous year. Over the period under review, the import price, however, continues to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2014 an increase of 36%. As a result, import price attained the peak level of $X per ton. From 2015 to 2021, the import prices failed to regain momentum.

There were significant differences in the average prices amongst the major importing countries. In 2021, amid the top importers, the country with the highest price was Guinea ($X per ton), while Niger ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Benin (+4.0%), while the other leaders experienced mixed trends in the import price figures.

Source: IndexBox Platform

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