Western Africa: Men Swimwear Market 2025

Men Swimwear Market Size in Western Africa

The West African men swimwear market rose rapidly to $X in 2021, with an increase of 5.9% against the previous year. In general, consumption recorded a remarkable increase. Over the period under review, the market hit record highs at $X in 2019; however, from 2020 to 2021, consumption remained at a lower figure.

Men Swimwear Production in Western Africa

In value terms, men swimwear production expanded markedly to $X in 2021 estimated in export price. Over the period under review, production saw a strong increase. The most prominent rate of growth was recorded in 2017 with an increase of 67%. Over the period under review, production attained the peak level at $X in 2019; however, from 2020 to 2021, production failed to regain momentum.

Men Swimwear Exports

Exports in Western Africa

In 2021, shipments abroad of men’s swimwear (excluding of knitted or crocheted textiles) was finally on the rise to reach X units for the first time since 2017, thus ending a three-year declining trend. Overall, exports saw a pronounced expansion. The most prominent rate of growth was recorded in 2014 with an increase of 158%. The volume of export peaked at X units in 2017; however, from 2018 to 2021, the exports remained at a lower figure.

In value terms, men swimwear exports expanded remarkably to $X in 2021. Over the period under review, exports saw buoyant growth. The pace of growth appeared the most rapid in 2014 with an increase of 123% against the previous year. The level of export peaked at $X in 2017; however, from 2018 to 2021, the exports remained at a lower figure.

Exports by Country

The biggest shipments were from Senegal (X units), Cote d'Ivoire (X units) and Togo (X units), together amounting to 79% of total export. Nigeria (X units) ranks next in terms of the total exports with a 6% share, followed by Niger (5.3%) and Sierra Leone (5.1%). Mauritania (X units) took a relatively small share of total exports.

From 2012 to 2021, the biggest increases were recorded for Senegal (with a CAGR of +60.0%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Senegal ($X) remains the largest men swimwear supplier in Western Africa, comprising 48% of total exports. The second position in the ranking was taken by Togo ($X), with a 17% share of total exports. It was followed by Cote d'Ivoire, with a 14% share.

From 2012 to 2021, the average annual growth rate of value in Senegal totaled +72.5%. In the other countries, the average annual rates were as follows: Togo (+4.6% per year) and Cote d'Ivoire (+4.9% per year).

Export Prices by Country

The export price in Western Africa stood at $X per unit in 2021, shrinking by -14% against the previous year. Overall, the export price, however, posted strong growth. The pace of growth was the most pronounced in 2017 when the export price increased by 54% against the previous year. The level of export peaked at $X per unit in 2019; however, from 2020 to 2021, the export prices failed to regain momentum.

There were significant differences in the average prices amongst the major exporting countries. In 2021, amid the top suppliers, the country with the highest price was Nigeria ($X per unit), while Cote d'Ivoire ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Nigeria (+10.4%), while the other leaders experienced more modest paces of growth.

Men Swimwear Imports

Imports in Western Africa

For the fifth year in a row, Western Africa recorded decline in overseas purchases of men’s swimwear (excluding of knitted or crocheted textiles), which decreased by -28.9% to X units in 2021. Over the period under review, imports saw a abrupt downturn. The most prominent rate of growth was recorded in 2013 when imports increased by 58%. Over the period under review, imports attained the maximum at X units in 2016; however, from 2017 to 2021, imports failed to regain momentum.

In value terms, men swimwear imports shrank markedly to $X in 2021. Overall, imports saw a abrupt curtailment. The pace of growth appeared the most rapid in 2013 when imports increased by 80% against the previous year. Over the period under review, imports reached the maximum at $X in 2014; however, from 2015 to 2021, imports stood at a somewhat lower figure.

Imports by Country

Nigeria dominates imports structure, finishing at X units, which was near 54% of total imports in 2021. It was distantly followed by Mali (X units), Senegal (X units), Ghana (X units), Burkina Faso (X units) and Mauritania (X units), together generating a 34% share of total imports. Cote d'Ivoire (X units) followed a long way behind the leaders.

From 2012 to 2021, average annual rates of growth with regard to men swimwear imports into Nigeria stood at -3.2%. At the same time, Mali (+32.1%) displayed positive paces of growth. Moreover, Mali emerged as the fastest-growing importer imported in Western Africa, with a CAGR of +32.1% from 2012-2021. Burkina Faso experienced a relatively flat trend pattern. By contrast, Ghana (-1.3%), Cote d'Ivoire (-8.8%), Mauritania (-12.8%) and Senegal (-16.4%) illustrated a downward trend over the same period. Nigeria (+17 p.p.), Mali (+9.6 p.p.), Burkina Faso (+2.6 p.p.) and Ghana (+2.5 p.p.) significantly strengthened its position in terms of the total imports, while Mauritania and Senegal saw its share reduced by -3.7% and -11.9% from 2012 to 2021, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Nigeria ($X) constitutes the largest market for imported men’s swimwear (excluding of knitted or crocheted textiles) in Western Africa, comprising 53% of total imports. The second position in the ranking was taken by Senegal ($X), with an 8.6% share of total imports. It was followed by Mali, with a 6.7% share.

In Nigeria, men swimwear imports decreased by an average annual rate of -9.5% over the period from 2012-2021. In the other countries, the average annual rates were as follows: Senegal (-12.7% per year) and Mali (+28.3% per year).

Import Prices by Country

The import price in Western Africa stood at $X per unit in 2021, reducing by -5.9% against the previous year. In general, the import price showed a perceptible decrease. The growth pace was the most rapid in 2013 when the import price increased by 14%. The level of import peaked at $X per unit in 2014; however, from 2015 to 2021, import prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Cote d'Ivoire ($X per unit), while Mali ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Cote d'Ivoire (+5.4%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :